Press Releases
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B2B Companies Face “Purpose Paradox”
Press Releases February 11, 2020New Report Finds 86 Percent of B2B Organizations Embracing Purpose, But Not Yet Realizing Significant Impacts for Growth via Culture, Operations, and Societal Engagement
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“Personalization” Voted 2019 ANA Marketing Word Of The Year
Press Releases December 4, 2019The ANA’s Marketing Word of the Year for 2019 hits particularly close to home for many marketers and the consumers they target.
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Safeguards For The Season Of Giving
Press Releases November 20, 2019As the holiday season approaches, and in the spirit of Giving Tuesday (December 3), the ANA Nonprofit Federation is offering guidelines to help donors ensure that their gifts will be used properly.
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New Study Shows Ethnic Diversity Still Sorely Lacking In Marketing Industry
Press Releases November 6, 2019These are the key findings in a new report from the ANA and the ANA’s Alliance for Inclusive and Multicultural Marketing that combines the outcomes of three recent surveys of ANA and AIMM members.
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ANA Announces New National Conference On Influencer Marketing
Press Releases October 28, 2019The ANA today announced the launch of a new national conference that will address the growing and often controversial discipline of influencer marketing.
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ANA Announces Category Winners For 2019 Multicultural Excellence Awards
Press Releases October 17, 2019Category winners in the 19th annual Association of National Advertisers’ Multicultural Excellence Awards competition were announced today, and will be honored in November for their industry-leading multicultural advertising campaigns run between June 2018 and June 2019.
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2019–20 ANA Board Of Directors Announced At Annual Masters Of Marketing Conference
Press Releases October 3, 2019The ANA today re-elected Board of Director’s Chairman Marc Pritchard to a new, two-year term. Pritchard, chief brand officer of Procter & Gamble, will remain chairman until the end of 2021.
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ANA Honors Rising Marketing Stars
Press Releases October 3, 2019Young Executives from J&J, Marriott, Ford, and Dairy Farmers of Wisconsin Celebrated at Masters of Marketing Conference
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New Survey Suggests Trust Remains An Industry Issue Due To Rebates And Digital Fraud
Press Releases September 24, 2019Media rebates are the top issue contributing to the breakdown of trust in the advertising ecosystem, according to a new survey from ANA (Association of National Advertisers) and its outside counsel, Reed Smith.
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Transparency Concerns Spark Changes In Media Agency Contracts: ANA Report
Press Releases September 16, 2019More than two-thirds of advertisers (69 percent) have updated their media agency contracts within the past three years, and one third have made updates in the past year alone in response to concerns about transparency and alleged rebates in the media buying ecosystem, according to a new ANA report.
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ANA Nonprofit Federation Members Providing Aid To Hurricane Dorian Survivors
Press Releases September 5, 2019A wide range of ANA Nonprofit Federation members are actively working to raise funds earmarked for disaster relief and aid to victims of Hurricane Dorian, it was announced today.
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New Study Reveals Concerns For In-House Agency Management
Press Releases July 16, 2019Marketers with in-house agencies say they are having difficulty keeping their creative teams energized, and are also concerned about their ability to attract top-tier creative talent, according to a new study.
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ANA Releases Brand Purpose Playbook
Press Releases July 11, 2019The playbook is available to both ANA members and the greater marketing community and can be downloaded from the ANA website.
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Global CMO Growth Council Outlines Ambitious Agenda For Coming Year
Press Releases June 20, 2019The Global CMO Growth Council today unveiled a leadership roadmap for driving business and brand growth with the specific goal of increasing revenue for marketers worldwide by one percentage point, or more than $500 billion, over the next three years.
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Global Alliance For Responsible Media Launches To Address Digital Safety
Press Releases June 18, 2019Today, 16 of the world’s leading advertisers announced the Global Alliance for Responsible Media, an unprecedented, global collaboration with agencies, media companies and platforms, and industry associations to rapidly improve digital safety.
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ANA Announces 2019 B2B Hall Of Fame Honorees
Press Releases May 28, 2019The ANA today announced that three prominent business-to-business marketing executives will be inducted into the ANA’s B2B Hall of Fame.
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