Press Releases

The ANA is pleased to announce three finalists for the first-of-its-kind award recognizing leadership in applying analytics to plan and measure successful marketing programs. The finalists were chosen by a distinguished panel of industry judges. The winner will receive a $50,000 cash prize for demonstrating the most effective application of analytics to benchmark and improve marketing investment ROI.

Traditional agencies are being disintermediated as marketers increasingly turn inward for services, according to a new survey by the ANA. Fifty-eight percent of marketers currently utilize in-house agencies – a 16 percentage point increase from 2008.

Fees remain the dominant form of compensation for advertising agencies, according to the Trends in Agency Compensation Survey released by the ANA and R3:JLB today. The survey reveals new insights about how marketers structure and manage compensation practices with their advertising agency partners.

Grand Prize Winners of National TV scriptwriting contest from ANA Alliance for Family Entertainment (AFE) and Overbrook Entertainment receive $5,000 prize each, development meeting with Overbrook, and an 18-month option on their winning scripts.

Marketing procurement organizations remain focused on cost as a key success metric. However, many are beginning to embrace the value of non-cost-centric metrics, and especially ROI measures, according to a new ANA (Association of National Advertisers) white paper.

The chief marketing officers of Unilever, IBM, VISA and Adobe chaired the first ever CMO round table at the Cannes Lions Festival, where they and more than 60 other CMOs and leading marketers discussed early findings of the Marketing2020 study.

The ANA (Association of National Advertisers) is now accepting entries for its 13th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing outstanding multicultural advertising and marketing campaigns.

As analytics become increasingly important in every marketing practitioner’s life, the ANA (Association of National Advertisers) is launching a first-of-its-kind award recognizing leadership in applying smart analytics to successful marketing programs. Open to ANA member companies, and sponsored by leading marketing analytics firm MarketShare, the award offers a $50,000 cash prize to the individual or team demonstrating the most effective application of analytics to benchmark and improve marketing investment ROI.

Commercials negotiations between the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), and the ANA-4A’s Joint Policy Committee (JPC) representing the advertising industry, have mandated universal adoption of Ad-ID

A vast majority of marketers (82 percent) continue to push for cost savings and marketing budget reductions, according to the seventh edition of the ANA (Association of National Advertisers) Recession Survey.

The most important issue that senior marketers face in 2013 is accountability, according to a new survey by the ANA (Association of National Advertisers). Integrated marketing communication and aligning the marketing organization with innovation ranked second and third.

The ANA (Association of National Advertisers) has written to Minnesota Governor Mark Dayton and members of the Taxes Committee of the Minnesota House of Representatives to oppose a new tax on advertising services

The Association of National Advertiser’s Alliance for Family Entertainment (AFE), the consortium of almost 40 national advertisers who have brought to air some of the most popular family shows on television for more than a decade, and Overbrook Entertainment, the award-winning entertainment production company co-founded by two-time Academy Award nominee Will Smith and acclaimed film producer James Lassiter, are joining forces to find new TV programming through the 2013 America’s Newest Scriptwriter Contest.

Concerned that the protections for both consumers and trademark owners currently in place are dangerously inadequate, the ANA (Association of National Advertisers) has urged ICANN (the Internet Corporation for Assigned Names and Numbers) to strongly improve those protections before rolling out any new top level domains. ANA’s reply comments noted that there was overwhelming support from a broad cross-section of industry for Limited Preventative Registrations (LPRs), which identified the LPR as “a critically necessary protection for brand owners.”

A joint study focusing on identifying how marketers can organize to support business growth will be launched by ANA (Association of National Advertisers) and EffectiveBrands during the first quarter 2013.

A joint study by the ANA (Association of National Advertisers) and MediaVest, revealed a staggering 96 percent of marketers currently use or are planning to incorporate mobile marketing into their marketing mix, with 85 percent reporting an intent to raise their mobile budgets in the near future.

Concerned that the rights protections mechanisms currently in place are dangerously inadequate, the ANA (Association of National Advertisers) has urged ICANN (the Internet Corporation for Assigned Names and Numbers) to adopt an effective mechanism for Limited Preventative Registrations (LPRs) as it considers proposals for enhancing trademark protection during the upcoming launch of new gTLDs. ANA’s comments argue that a strong LPR mechanism is critical to addressing the serious problem of defensive registrations.

The Association of National Advertisers (ANA) has joined with two other major industry groups to urge the U.S. Supreme Court to hear an appeal of a key First Amendment case challenging the advertising restrictions in the Family Smoking Prevention and Tobacco Control Act of 2009.

The ANA (Association of National Advertisers) announced the winners of the 2012 Multicultural Excellence Awards at its recent Multicultural & Diversity Conference.

The ANA (Association of National Advertisers) elected nine new marketing executives to its Board of Directors at its Annual Conference held in Orlando, Florida from October 10-13, and announced three new officers.