Press Releases

The ANA names the 2017 recipients of its Rising Marketing Star Award.

Brands experience greater revenue growth when companies use a networked marketing structure with cross-functional teams, according to a new study form the ANA.

The U.S. marketing industry is suffering from sub-optimal growth and a range of other potentially debilitating issues, but the potential for recovery is in the hands of CMOs, says ANA CEO Bob Liodice.

The ANA (Association of National Advertisers) is launching a new resource designed to help marketers develop and enhance their understanding of data and analytics to fuel insights that foster and speed brand growth. Called the ANA Analytics Center of Excellence, the initiative was developed in partnership with Neustar.

The ANA and Neustar announced the finalists for the 2017 ANA Genius Awards, which recognize the most innovative and powerful work in advanced marketing analytics.

The new playbook features case studies from top marketers offering guidance on driving growth, managing teams, and developing talent

The ANA (Association of National Advertisers) today announced it is partnering with Digital Content Next to support TrustX, a programmatic advertising marketplace designed to help maximize marketers’ digital advertising expenditures.

Non-transparent production practices exist at multiple ad agencies and agency holding companies, according to a new study by the ANA (Association of National Advertisers).

Two-time Olympic gold medalist Simone Manuel received the first-ever #SeeHer Award in sports.

Award-winning journalist and bestselling author Katie Couric and WNBA President Lisa Borders are the inaugural members of a new advisory board for #SeeHer.

The third annual Bot Baseline Report, released today at the ANA Advertising Financial Management Conference, revealed that the economic losses due to bot fraud are estimated to reach $6.5 billion globally in 2017. This is down 10 percent from the $7.2 billion reported in last year’s study.

The use of labor-based fees and performance incentives by marketers is decreasing as advertisers look to simplify their agency compensation practices, according to a new ANA report.

Among the findings, the study showed widespread use of non-disclosed programmatic buying arrangements between marketers and their agencies as well as substantial knowledge gaps about how the programmatic ecosystem works. It also indicated a lack of industry standards and protocols that would help advertisers analyze the costs and effectiveness of their programmatic investments against market norms and benchmarks.

Extensive consumer research defines first set of the most objectionable ad experiences