Press Releases

The ANA today announced it is acquiring another leading trade group, the Word of Mouth Marketing Association (WOMMA).

A new ANA survey revealed that more than a third of respondents (35 percent) have expanded their in-house programmatic media buying capabilities, and have subsequently reduced the role of external agencies that previously performed the same function.

Mastercard and its ad agency McCann New York received top honors last night, winning the Best in Show award in the ANA Multicultural Excellence Awards competition for "Restroom for All," a spot celebrating Mastercard's support of the LGBT community via the company's installation of a gender-neutral restroom at the 2016 Pride Parade in New York City.

Category winners in the 17th annual Association of National Advertisers’ Multicultural Excellence Awards competition were announced today, and will be honored in November for their industry-leading multicultural advertising campaigns run between June 2016 and June 2017.

The ANA (Association of National Advertisers) elected 13 new members to its board of directors at its annual conference

The ANA announces a new summer internship program developed by the ANA Educational Foundation (AEF) for the next generation of leaders in the marketing and advertising industries.

The ANA names the 2017 recipients of its Rising Marketing Star Award.

Brands experience greater revenue growth when companies use a networked marketing structure with cross-functional teams, according to a new study form the ANA.

The U.S. marketing industry is suffering from sub-optimal growth and a range of other potentially debilitating issues, but the potential for recovery is in the hands of CMOs, says ANA CEO Bob Liodice.

The ANA (Association of National Advertisers) is launching a new resource designed to help marketers develop and enhance their understanding of data and analytics to fuel insights that foster and speed brand growth. Called the ANA Analytics Center of Excellence, the initiative was developed in partnership with Neustar.

The ANA and Neustar announced the finalists for the 2017 ANA Genius Awards, which recognize the most innovative and powerful work in advanced marketing analytics.

The new playbook features case studies from top marketers offering guidance on driving growth, managing teams, and developing talent

The ANA (Association of National Advertisers) today announced it is partnering with Digital Content Next to support TrustX, a programmatic advertising marketplace designed to help maximize marketers’ digital advertising expenditures.

Non-transparent production practices exist at multiple ad agencies and agency holding companies, according to a new study by the ANA (Association of National Advertisers).

Two-time Olympic gold medalist Simone Manuel received the first-ever #SeeHer Award in sports.

Award-winning journalist and bestselling author Katie Couric and WNBA President Lisa Borders are the inaugural members of a new advisory board for #SeeHer.