Press Releases
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ANA CEO Calls on CMOs to Take the Lead in Driving Industry Growth
Press Releases October 25, 2018Today's marketing industry is unproductive, unsustainable, undesirable and untenable, and it's up to marketing leadership to display "guts and courage" to drive growth across all industry sectors, according to ANA CEO Bob Liodice.
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Number Of In-House Agencies Rising Rapidly, Workloads Increasing: ANA Report
Press Releases October 15, 2018The number of marketers with in-house agencies has grown substantially over the past five years among members of the ANA, according to a new ANA study.
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ANA Announces 2018 International ECHO Award Winners
Press Releases October 11, 2018The ECHO awards honor the world’s most data-inspired storytellers and their innovative, creative and effective marketing campaigns. This year, the DMA awarded 95 ECHO medals, including the 2018 Gold Mailbox Award, which is sponsored by USPS and went to Ogilvy UK for their work on behalf of What3Words.
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Major Advertising Trade Bodies Unveil Data Transparency Label
Press Releases October 1, 2018Leading marketing and media trade groups today unveiled the beta version of a new industry standard Data Transparency Label.
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Audience “Identity” A Primary Need For Marketers: Study
Press Releases August 9, 2018Determining audience “identity” has become a major priority over the past year for U.S. marketers, many of whom plan to increase their investment in finding and developing identity solutions, according to a new study released today.
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Advertising Trade Association Responds to U.S. Census Citizenship Question
Press Releases August 7, 2018In a joint statement, the CEO's of ANA, ARF, 4A's and AAF expressed their opposition to a new question in the 2020 U.S. census that asks "is this person a citizen of the United States?"
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ANA Releases Updated Template For Media Buying Agency Contracts
Press Releases July 11, 2018The new version of the ANA Media Buying Agency Contract addresses the latest marketplace developments.
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Sponsorship Measurement Needs Improvement: Study
Press Releases July 10, 2018Marketing expenditures on sponsorship have increased considerably over the past several years, but progress in measuring and assessing sponsorship’s business impact has been marginal, according to a new study.
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ANA Opposed To Census “Citizenship” Question
Press Releases June 12, 2018ANA members widely oppose the addition of a “citizenship” question to the 2020 U.S. Census Bureau forms because they fear it would create inaccurate data that could lead to misallocated marketing resources, according to a new survey.
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ANA to Acquire DMA
Press Releases May 31, 2018The ANA (Association of National Advertisers), one of the oldest and most venerated trade association in the marketing industry, announced that it is acquiring another leading trade group, the Data & Marketing Association (formerly the Direct Marketing Association).
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Rank and File of ANA Membership Predominantly Female, Somewhat Diverse: Report
Press Releases May 8, 2018ANA client-side membership is overwhelmingly female, white, and heterosexual — but is more gender and ethnically diverse than CMOs at ANA member companies.
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Cannes Lions And ANA Launch CMO Growth Council
Press Releases April 17, 2018The Cannes Lions International Festival of Creativity and the Association of National Advertisers (ANA) has announced the launch of the CMO Growth Council in partnership with the ANA's CMO Masters Circle.
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19 Crimes Wine From Australia Wins Super REGGIE Award
Press Releases April 17, 2018The 19 Crimes Infamous Tasting (AR/VR) campaign from 19 Crimes Wine, created by J. Walter Thompson and Geometry Global, was awarded the top prize in the 2018 REGGIE Awards competition.
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Advertisers Love Influencer Marketing: ANA Study
Press Releases April 3, 2018National advertisers are so enamored with influencer marketing that a full 75 percent of their companies currently employ the discipline and almost half (43 percent) are planning to increase their spending on it in the next 12 months. Those are the findings of a new survey from the ANA (Association of National Advertisers) on how ANA members are using influencer marketing, which also revealed that of those respondents not currently using influencer marketing, 27 percent indicated they plan to do so in the next 12 months.
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Diversity And Gender Progress Is Mixed Among ANA Member CMOs
Press Releases March 27, 2018ANA client-side marketers are making strong progress in achieving gender balance among CMOs, but in stark contrast there remains significant work to do in attaining ethnic diversity.
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ANA Launches The Talent Forward Alliance
Press Releases March 22, 2018The ANA today announced the launch of the Talent Forward Alliance, a new cross-industry initiative committed to inspiring and accelerating the development of exceptional talent to fuel marketing industry growth.
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ANA To Acquire WOMMA
Press Releases January 3, 2018The ANA today announced it is acquiring another leading trade group, the Word of Mouth Marketing Association (WOMMA).
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Marketers Expanding In-House Capabilities For Programmatic Buying: ANA Study
Press Releases December 18, 2017A new ANA survey revealed that more than a third of respondents (35 percent) have expanded their in-house programmatic media buying capabilities, and have subsequently reduced the role of external agencies that previously performed the same function.
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