Press Releases
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ANA Releases Updated Template For Media Buying Agency Contracts
Press Releases July 11, 2018The new version of the ANA Media Buying Agency Contract addresses the latest marketplace developments.
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Sponsorship Measurement Needs Improvement: Study
Press Releases July 10, 2018Marketing expenditures on sponsorship have increased considerably over the past several years, but progress in measuring and assessing sponsorship’s business impact has been marginal, according to a new study.
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ANA Opposed To Census “Citizenship” Question
Press Releases June 12, 2018ANA members widely oppose the addition of a “citizenship” question to the 2020 U.S. Census Bureau forms because they fear it would create inaccurate data that could lead to misallocated marketing resources, according to a new survey.
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ANA to Acquire DMA
Press Releases May 31, 2018The ANA (Association of National Advertisers), one of the oldest and most venerated trade association in the marketing industry, announced that it is acquiring another leading trade group, the Data & Marketing Association (formerly the Direct Marketing Association).
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Rank and File of ANA Membership Predominantly Female, Somewhat Diverse: Report
Press Releases May 8, 2018ANA client-side membership is overwhelmingly female, white, and heterosexual — but is more gender and ethnically diverse than CMOs at ANA member companies.
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Cannes Lions And ANA Launch CMO Growth Council
Press Releases April 17, 2018The Cannes Lions International Festival of Creativity and the Association of National Advertisers (ANA) has announced the launch of the CMO Growth Council in partnership with the ANA's CMO Masters Circle.
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19 Crimes Wine From Australia Wins Super REGGIE Award
Press Releases April 17, 2018The 19 Crimes Infamous Tasting (AR/VR) campaign from 19 Crimes Wine, created by J. Walter Thompson and Geometry Global, was awarded the top prize in the 2018 REGGIE Awards competition.
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Advertisers Love Influencer Marketing: ANA Study
Press Releases April 3, 2018National advertisers are so enamored with influencer marketing that a full 75 percent of their companies currently employ the discipline and almost half (43 percent) are planning to increase their spending on it in the next 12 months. Those are the findings of a new survey from the ANA (Association of National Advertisers) on how ANA members are using influencer marketing, which also revealed that of those respondents not currently using influencer marketing, 27 percent indicated they plan to do so in the next 12 months.
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Diversity And Gender Progress Is Mixed Among ANA Member CMOs
Press Releases March 27, 2018ANA client-side marketers are making strong progress in achieving gender balance among CMOs, but in stark contrast there remains significant work to do in attaining ethnic diversity.
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ANA Launches The Talent Forward Alliance
Press Releases March 22, 2018The ANA today announced the launch of the Talent Forward Alliance, a new cross-industry initiative committed to inspiring and accelerating the development of exceptional talent to fuel marketing industry growth.
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ANA To Acquire WOMMA
Press Releases January 3, 2018The ANA today announced it is acquiring another leading trade group, the Word of Mouth Marketing Association (WOMMA).
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Marketers Expanding In-House Capabilities For Programmatic Buying: ANA Study
Press Releases December 18, 2017A new ANA survey revealed that more than a third of respondents (35 percent) have expanded their in-house programmatic media buying capabilities, and have subsequently reduced the role of external agencies that previously performed the same function.
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ANA Announces 2017 Multicultural Excellence Award Grand Prize Winners
Press Releases November 6, 2017Mastercard and its ad agency McCann New York received top honors last night, winning the Best in Show award in the ANA Multicultural Excellence Awards competition for "Restroom for All," a spot celebrating Mastercard's support of the LGBT community via the company's installation of a gender-neutral restroom at the 2016 Pride Parade in New York City.
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ANA Announces Finalists For 2017 Multicultural Excellence Awards
Press Releases October 18, 2017Category winners in the 17th annual Association of National Advertisers’ Multicultural Excellence Awards competition were announced today, and will be honored in November for their industry-leading multicultural advertising campaigns run between June 2016 and June 2017.
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2017–18 ANA Board Of Directors Announced At Annual Masters Of Marketing Conference
Press Releases October 6, 2017The ANA (Association of National Advertisers) elected 13 new members to its board of directors at its annual conference
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ANA Announces New Summer Internship Program
Press Releases October 5, 2017The ANA announces a new summer internship program developed by the ANA Educational Foundation (AEF) for the next generation of leaders in the marketing and advertising industries.
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Rising Marketing Stars Honored By ANA
Press Releases October 5, 2017The ANA names the 2017 recipients of its Rising Marketing Star Award.
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