Press Releases

The ANA Opens Competition for 16th Annual Multicultural Excellence Awards, which includes two new categories.

SAG-AFTRA and the JPC have reached a tentative agreement on terms for successor television and radio commercials contracts.

A new ANA/AAM agreement will provide the ANA and its members with a range of services to help deal with issues in digital advertising.

A new ANA/Forrester study reveals a significant increase in marketers' use of programmatic.

An exclusive presentation for the ANA Alliance for Family Entertainment explains how to connect with Millennials through Pinterest.

Major marketers turn to startups for a wide range of activities involving technology, but according to a new study, the most prevalent assignments are for social media and content development and management.

The ANA and the 4A's have released new guidelines outlining best practices for competitive project reviews.

Advertisers are expected to lose an estimated $7.2 billion globally this year as a result of fraudulent impressions, or bots, according to a new study. The study, conducted by the ANA (Association of National Advertisers) and White Ops, a leader in online fraud mitigation for digital advertising, also concluded that fraud levels are relatively unchanged compared to the results of a similar study conducted a year ago.

Content marketing is the ANA’s 2015 Marketing Word of the Year based on votes cast by 297 of its marketer members.

A survey of ANA members found that 97 percent believe all digital media owners' inventory should be measured by a third party.

A new survey of ANA members reveals that the majority feel PepsiCo's decision to eliminate its marketing procurement department will not become a trend.

A new report commissioned by ANA and The Advertising Coalition revealed that advertising contributed $3.4 trillion to the U.S. GDP in 2014.

Kimberly-Clark Corporation’s Kleenex brand and its agency VSA Partners received top honors, last night, winning the Best in Show award in the Multicultural Excellence Awards competition for “Timely Care”, a campaign that tells the story of how a gesture, given the chance, has the power to connect and uplift us all.

K2 Intelligence, an industry-leading investigative, compliance and cyber defense services firm, and Ebiquity/FirmDecisions, a top marketing performance optimization company have been selected by the ANA to lead discovery and fact finding efforts into media transparency issues, including rebates.

Winners of the 2015 Genius Awards for excellence in marketing analytics have been revealed.

The ANA (Association of National Advertisers) elected 13 new members to its board of directors. The new board members were approved by the ANA membership at its annual conference held in Orlando, Fla., from October 14–17, 2015.

The ANA (Association of National Advertisers) recognized the 2015 recipients of its Rising Marketing Star Award. The four honorees, all age 30 or under, were nominated by senior executives at their companies for having specific criteria.

Marketers are making a strong pivot to growth and focusing on driving value for businesses, according to the survey, “Marketing Disruption II,” conducted by the ANA (Association of National Advertisers) in conjunction with GfK, a global market research firm.

With more than 2,700 attendees on hand, ANA President and CEO Bob Liodice kicked off the 2015 ANA Masters of Marketing Annual Conference by praising the industry for its unrelenting efforts to transform the marketing and media landscape through creativity, innovation, and the use of technology and an expanding array of customer channels.

Nation’s largest advertisers get an up-close and personal look at marketing on Instagram in an exclusive presentation to the ANA Alliance for Family Entertainment.