Press Releases

The ANA (Association of National Advertisers) has elected 15 new members to its board of directors, as well as a new chair, vice-chair and treasurer at its annual conference held here from October 19–22.

The 2016 Genius Award winners represent global brands that excel at applying advanced marketing analytics to drive business results.

First Gender Equality Measure from the ANA finds purchasing intent of consumers skyrockets more than 20 percent when gender bias is removed from ads.

Recipients from Church’s Chicken, Western Union, IBM, and Facebook Honored at Masters of Marketing Annual Conference

The ANA has unveiled a new initiative to empower CMOs to join forces to create a unified leadership effort that will transform the marketing industry.

Marketers must develop and demonstrate new leadership that will allow them to set a new course to secure future growth, says ANA CEO Bob Liodice.

The ANA is among leading international trade associations and companies joining forces to improve consumers’ experience with online advertising.

Adobe, Dell, Hallmark Cards Inc., Hilton Worldwide, IBM, Lenovo, PepsiCo Inc., Syngenta, TD Ameritrade, The Clorox Company, and Turner Honored for Marketing Analytics Achievements

Marketers should require media agencies to be fully transparent to elevate trust and restore confidence in the client/agency partnership, according to a wide-ranging set of recommendations released today by the ANA (Association of National Advertisers) and Ebiquity/FirmDecisions.

Innovative campaign from nation’s largest advertisers aims to portray women and girls in a more accurate and equitable light in advertising and content by 2020.

Numerous non-transparent business practices, including cash rebates to media agencies, were found to be pervasive in a sample of the U.S. media ad buying ecosystem, according to a comprehensive study commissioned by the ANA (Association of National Advertisers).

The ANA (Association of National Advertisers) today announced the creation of a new Business-to-Business Hall of Fame, and named veteran B2B marketing executive Gary Slack as its first honoree.

Sourced traffic in the digital media ecosystem poses serious problems for advertisers, especially in the areas of transparency and ad fraud, according to a new study by the ANA (Association of National Advertisers).