Changing media practices and technologies are driving marketers’ concerns around media buying effectiveness and media agency transparency according to Transparency, Machines, and Metrics; An ANA/Forrester Survey of the Evolution of the Media Buying Industry.
viewhe Media Rating Council (MRC) announced today that it has lifted its advisory on Viewable Impressions for display advertising, giving a green light to the industry to begin transacting on the new metric for the first time.
viewFollowing is a statement by Bob Liodice, President and CEO of the Association of National Advertisers on the draft tax reform legislation released by Congressman Dave Camp (R-MI), which includes a provision that will, if enacted, severely impact the economy and lead to significant job loss.
viewAdvertising is a driving force in the U.S. economy, serving as a generator of job creation and sales, according to a new study commissioned by the Association of National Advertisers (ANA) and The Advertising Coalition, which represents advertisers, advertising agencies, and media companies.
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