Press Releases

Millennial parents, like everyone in their generation, are enthusiastic consumers of social media and adept multitaskers. However, when it comes to education and entertainment, there’s an even more-important friend for these families: television.

The ANA (Association of National Advertisers) and online fraud detection firm White Ops have launched "The Marketers’ Coalition," a joint research initiative to determine the level of bot fraud occurring across the digital advertising industry. The coalition’s objective is to provide actionable data and insights that marketers can use to reduce bot fraud and improve marketing ROI.

Continuing its campaign to educate the industry about the new digital advertising viewability standards, Making Measurement Make Sense (3MS) today launched a new PSA video contest, inviting advertising professionals and enthusiasts to develop videos that dramatize the issue of online ad viewability. To launch the competition, 3MS unveiled the second of its own PSA videos, dubbed ‘White Wall’, which brings to life a metaphor for paying for ads that are never seen.

In a webinar to the ANA Alliance for Family Entertainment (AFE), a consortium of the nation’s top advertisers, Tumblr shared new possibilities and inspired ways for leading family marketers to effectively connect with their audiences who are both young and young at heart.

The ANA (Association of National Advertisers) is now accepting entries for its 14th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing outstanding multicultural campaigns.

The ANA (Association of National Advertisers) and the Brand Activation Association (BAA) announced that their boards of directors unanimously approved plans for the ANA to acquire the BAA as of July 1, 2014.

As part of the Commercials Contracts negotiated last year between SAG-AFTRA and advertisers, all ads made under a union contract must now incorporate Ad-ID.

Changing media practices and technologies are driving marketers’ concerns around media buying effectiveness and media agency transparency according to Transparency, Machines, and Metrics; An ANA/Forrester Survey of the Evolution of the Media Buying Industry.

he Media Rating Council (MRC) announced today that it has lifted its advisory on Viewable Impressions for display advertising, giving a green light to the industry to begin transacting on the new metric for the first time.

Following is a statement by Bob Liodice, President and CEO of the Association of National Advertisers on the draft tax reform legislation released by Congressman Dave Camp (R-MI), which includes a provision that will, if enacted, severely impact the economy and lead to significant job loss.

Advertising is a driving force in the U.S. economy, serving as a generator of job creation and sales, according to a new study commissioned by the Association of National Advertisers (ANA) and The Advertising Coalition, which represents advertisers, advertising agencies, and media companies.