Brands experience greater revenue growth when companies use a networked marketing structure with cross-functional teams, according to a new study form the ANA.
viewThe U.S. marketing industry is suffering from sub-optimal growth and a range of other potentially debilitating issues, but the potential for recovery is in the hands of CMOs, says ANA CEO Bob Liodice.
viewThe ANA and Neustar announced the finalists for the 2017 ANA Genius Awards, which recognize the most innovative and powerful work in advanced marketing analytics.
viewThe new playbook features case studies from top marketers offering guidance on driving growth, managing teams, and developing talent
viewTwo-time Olympic gold medalist Simone Manuel received the first-ever #SeeHer Award in sports.
viewAward-winning journalist and bestselling author Katie Couric and WNBA President Lisa Borders are the inaugural members of a new advisory board for #SeeHer.
viewThe third annual Bot Baseline Report, released today at the ANA Advertising Financial Management Conference, revealed that the economic losses due to bot fraud are estimated to reach $6.5 billion globally in 2017. This is down 10 percent from the $7.2 billion reported in last year’s study.
viewThe use of labor-based fees and performance incentives by marketers is decreasing as advertisers look to simplify their agency compensation practices, according to a new ANA report.
viewAmong the findings, the study showed widespread use of non-disclosed programmatic buying arrangements between marketers and their agencies as well as substantial knowledge gaps about how the programmatic ecosystem works. It also indicated a lack of industry standards and protocols that would help advertisers analyze the costs and effectiveness of their programmatic investments against market norms and benchmarks.
viewExtensive consumer research defines first set of the most objectionable ad experiences
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