The third annual Bot Baseline Report, released today at the ANA Advertising Financial Management Conference, revealed that the economic losses due to bot fraud are estimated to reach $6.5 billion globally in 2017. This is down 10 percent from the $7.2 billion reported in last year’s study.
viewThe use of labor-based fees and performance incentives by marketers is decreasing as advertisers look to simplify their agency compensation practices, according to a new ANA report.
viewAmong the findings, the study showed widespread use of non-disclosed programmatic buying arrangements between marketers and their agencies as well as substantial knowledge gaps about how the programmatic ecosystem works. It also indicated a lack of industry standards and protocols that would help advertisers analyze the costs and effectiveness of their programmatic investments against market norms and benchmarks.
viewExtensive consumer research defines first set of the most objectionable ad experiences
viewThe ANA and A&E Network will partner at the 22nd Annual Critics’ Choice Awards to introduce and present actress Viola Davis with the first-ever #SeeHer award.
viewThe ANA (Association of National Advertisers) has elected 15 new members to its board of directors, as well as a new chair, vice-chair and treasurer at its annual conference held here from October 19–22.
viewThe 2016 Genius Award winners represent global brands that excel at applying advanced marketing analytics to drive business results.
viewFirst Gender Equality Measure from the ANA finds purchasing intent of consumers skyrockets more than 20 percent when gender bias is removed from ads.
viewRecipients from Church’s Chicken, Western Union, IBM, and Facebook Honored at Masters of Marketing Annual Conference
viewThe ANA has unveiled a new initiative to empower CMOs to join forces to create a unified leadership effort that will transform the marketing industry.
viewMarketers must develop and demonstrate new leadership that will allow them to set a new course to secure future growth, says ANA CEO Bob Liodice.
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