Press Releases

The number of marketers with in-house agencies has grown substantially over the past five years among members of the ANA, according to a new ANA study.

The ECHO awards honor the world’s most data-inspired storytellers and their innovative, creative and effective marketing campaigns. This year, the DMA awarded 95 ECHO medals, including the 2018 Gold Mailbox Award, which is sponsored by USPS and went to Ogilvy UK for their work on behalf of What3Words.

Leading marketing and media trade groups today unveiled the beta version of a new industry standard Data Transparency Label.

Determining audience “identity” has become a major priority over the past year for U.S. marketers, many of whom plan to increase their investment in finding and developing identity solutions, according to a new study released today.

In a joint statement, the CEO's of ANA, ARF, 4A's and AAF expressed their opposition to a new question in the 2020 U.S. census that asks "is this person a citizen of the United States?"

The new version of the ANA Media Buying Agency Contract addresses the latest marketplace developments.

Marketing expenditures on sponsorship have increased considerably over the past several years, but progress in measuring and assessing sponsorship’s business impact has been marginal, according to a new study.

ANA members widely oppose the addition of a “citizenship” question to the 2020 U.S. Census Bureau forms because they fear it would create inaccurate data that could lead to misallocated marketing resources, according to a new survey.

The ANA (Association of National Advertisers), one of the oldest and most venerated trade association in the marketing industry, announced that it is acquiring another leading trade group, the Data & Marketing Association (formerly the Direct Marketing Association).

ANA client-side membership is overwhelmingly female, white, and heterosexual — but is more gender and ethnically diverse than CMOs at ANA member companies.

The Cannes Lions International Festival of Creativity and the Association of National Advertisers (ANA) has announced the launch of the CMO Growth Council in partnership with the ANA's CMO Masters Circle.

The 19 Crimes Infamous Tasting (AR/VR) campaign from 19 Crimes Wine, created by J. Walter Thompson and Geometry Global, was awarded the top prize in the 2018 REGGIE Awards competition.

National advertisers are so enamored with influencer marketing that a full 75 percent of their companies currently employ the discipline and almost half (43 percent) are planning to increase their spending on it in the next 12 months. Those are the findings of a new survey from the ANA (Association of National Advertisers) on how ANA members are using influencer marketing, which also revealed that of those respondents not currently using influencer marketing, 27 percent indicated they plan to do so in the next 12 months.

ANA client-side marketers are making strong progress in achieving gender balance among CMOs, but in stark contrast there remains significant work to do in attaining ethnic diversity.

The ANA today announced the launch of the Talent Forward Alliance, a new cross-industry initiative committed to inspiring and accelerating the development of exceptional talent to fuel marketing industry growth.

The ANA today announced it is acquiring another leading trade group, the Word of Mouth Marketing Association (WOMMA).

A new ANA survey revealed that more than a third of respondents (35 percent) have expanded their in-house programmatic media buying capabilities, and have subsequently reduced the role of external agencies that previously performed the same function.