Press Releases
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ANA Nonprofit Federation Members Providing Aid To Hurricane Dorian Survivors
Press Releases September 5, 2019A wide range of ANA Nonprofit Federation members are actively working to raise funds earmarked for disaster relief and aid to victims of Hurricane Dorian, it was announced today.
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New Study Reveals Concerns For In-House Agency Management
Press Releases July 16, 2019Marketers with in-house agencies say they are having difficulty keeping their creative teams energized, and are also concerned about their ability to attract top-tier creative talent, according to a new study.
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ANA Releases Brand Purpose Playbook
Press Releases July 11, 2019The playbook is available to both ANA members and the greater marketing community and can be downloaded from the ANA website.
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Global CMO Growth Council Outlines Ambitious Agenda For Coming Year
Press Releases June 20, 2019The Global CMO Growth Council today unveiled a leadership roadmap for driving business and brand growth with the specific goal of increasing revenue for marketers worldwide by one percentage point, or more than $500 billion, over the next three years.
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Global Alliance For Responsible Media Launches To Address Digital Safety
Press Releases June 18, 2019Today, 16 of the world’s leading advertisers announced the Global Alliance for Responsible Media, an unprecedented, global collaboration with agencies, media companies and platforms, and industry associations to rapidly improve digital safety.
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ANA Announces 2019 B2B Hall Of Fame Honorees
Press Releases May 28, 2019The ANA today announced that three prominent business-to-business marketing executives will be inducted into the ANA’s B2B Hall of Fame.
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Report From ANA And White Ops Shows War On Ad Fraud Is Succeeding
Press Releases May 1, 2019Economic losses due to bot fraud are expected to total $5.8 billion globally this year, but for the first time ever more fraud will be stopped in 2019 than will succeed, according to the fourth Bot Baseline report from White Ops and the ANA.
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SAG-AFTRA and Joint Policy Committee Reach Tentative Agreement on Successor Contracts
Press Releases April 3, 2019Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and The Joint Policy Committee, LLC (JPC) have reached a tentative agreement on terms for successor television and audio commercials contracts.
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ANA Forms New Trust Consortium
Press Releases March 19, 2019The ANA today announced the formation of a new initiative called the ANA Trust Consortium to help its members address the issue of trust between marketers and the digital supply chain.
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ANA Introduces New Certification Program
Press Releases February 27, 2019The ANA today introduced a new certification program designed to arm marketers with a clear understanding of all aspects of today’s complex marketing industry and provide the skills to navigate it.
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New ANA Study Shows Disconnect In Diversity Efforts
Press Releases February 20, 2019Recruiting and retaining racially diverse talent continues to vex marketers due to a fundamental disconnect between the resources being invested in diversity initiatives and a lack of inclusiveness felt by diverse workers.
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“Brand Purpose” Voted ANA Marketing Word of The Year For 2018
Press Releases December 6, 2018"Brand Purpose" was voted as ANA's 2018 Marketing Word of the Year, as voted on through an online poll of 360 ANA members.
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ANA Launches Center For Brand Purpose
Press Releases November 14, 2018The ANA announced the launch of a new initiative designed to fuel business growth by helping marketers create purpose-driven, strategic programs and solutions for their products and services.
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ANA Announces 2018 Multicultural Excellence Award Grand Prize Winners
Press Releases November 5, 2018Procter & Gamble and its ad agency Wieden + Kennedy received top honors last night, winning the Best in Show award in the Multicultural Excellence Awards competition, held by the ANA (Association of National Advertisers), for a spot called “Love Over Bias.”
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ANA Membership Study Indicates Marketing Workforces Are Predominantly Female, With Near Parity at Leadership Levels
Press Releases November 5, 2018Women significantly comprise the bulk of the marketing industry’s workforce with near parity in leadership roles according to a new study by the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM).
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2018–19 ANA Board Of Directors Announced At Annual Masters Of Marketing Conference
Press Releases October 26, 2018The ANA (Association of National Advertisers) elected 13 new members to its board of directors at its annual conference held from October 24–27, 2018.
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