Press Releases

Innovative campaign from nation’s largest advertisers aims to portray women and girls in a more accurate and equitable light in advertising and content by 2020.

Numerous non-transparent business practices, including cash rebates to media agencies, were found to be pervasive in a sample of the U.S. media ad buying ecosystem, according to a comprehensive study commissioned by the ANA (Association of National Advertisers).

The ANA (Association of National Advertisers) today announced the creation of a new Business-to-Business Hall of Fame, and named veteran B2B marketing executive Gary Slack as its first honoree.

Sourced traffic in the digital media ecosystem poses serious problems for advertisers, especially in the areas of transparency and ad fraud, according to a new study by the ANA (Association of National Advertisers).

Industry association representing more than 700 advertisers argues that the FCC proposal would hurt marketers, media, content producers and consumers

Valspar Corp.’s “Color for the Colorblind” campaign, created by FCB Chicago, has taken home the top prize — the Super REGGIE — in the 2016 REGGIE Awards.

New study with PQ Media provides first all-encompassing definitions of Brand Activation disciplines, platforms, and channels

The ANA Opens Competition for 16th Annual Multicultural Excellence Awards, which includes two new categories.

SAG-AFTRA and the JPC have reached a tentative agreement on terms for successor television and radio commercials contracts.

A new ANA/AAM agreement will provide the ANA and its members with a range of services to help deal with issues in digital advertising.

A new ANA/Forrester study reveals a significant increase in marketers' use of programmatic.

An exclusive presentation for the ANA Alliance for Family Entertainment explains how to connect with millennials through Pinterest.

Major marketers turn to startups for a wide range of activities involving technology, but according to a new study, the most prevalent assignments are for social media and content development and management.

The ANA and the 4A's have released new guidelines outlining best practices for competitive project reviews.

Advertisers are expected to lose an estimated $7.2 billion globally this year as a result of fraudulent impressions, or bots, according to a new study. The study, conducted by the ANA (Association of National Advertisers) and White Ops, a leader in online fraud mitigation for digital advertising, also concluded that fraud levels are relatively unchanged compared to the results of a similar study conducted a year ago.

Content marketing is the ANA’s 2015 Marketing Word of the Year based on votes cast by 297 of its marketer members.

A survey of ANA members found that 97 percent believe all digital media owners' inventory should be measured by a third party.

A new survey of ANA members reveals that the majority feel PepsiCo's decision to eliminate its marketing procurement department will not become a trend.

A new report commissioned by ANA and The Advertising Coalition revealed that advertising contributed $3.4 trillion to the U.S. GDP in 2014.