Press Releases

The ANA and the 4A's have released new guidelines outlining best practices for competitive project reviews.

Advertisers are expected to lose an estimated $7.2 billion globally this year as a result of fraudulent impressions, or bots, according to a new study. The study, conducted by the ANA (Association of National Advertisers) and White Ops, a leader in online fraud mitigation for digital advertising, also concluded that fraud levels are relatively unchanged compared to the results of a similar study conducted a year ago.

Content marketing is the ANA’s 2015 Marketing Word of the Year based on votes cast by 297 of its marketer members.

A survey of ANA members found that 97 percent believe all digital media owners' inventory should be measured by a third party.

A new survey of ANA members reveals that the majority feel PepsiCo's decision to eliminate its marketing procurement department will not become a trend.

A new report commissioned by ANA and The Advertising Coalition revealed that advertising contributed $3.4 trillion to the U.S. GDP in 2014.

Kimberly-Clark Corporation’s Kleenex brand and its agency VSA Partners received top honors, last night, winning the Best in Show award in the Multicultural Excellence Awards competition for “Timely Care”, a campaign that tells the story of how a gesture, given the chance, has the power to connect and uplift us all.

K2 Intelligence, an industry-leading investigative, compliance and cyber defense services firm, and Ebiquity/FirmDecisions, a top marketing performance optimization company have been selected by the ANA to lead discovery and fact finding efforts into media transparency issues, including rebates.

Winners of the 2015 Genius Awards for excellence in marketing analytics have been revealed.

The ANA (Association of National Advertisers) elected 13 new members to its board of directors. The new board members were approved by the ANA membership at its annual conference held in Orlando, Fla., from October 14–17, 2015.

The ANA (Association of National Advertisers) recognized the 2015 recipients of its Rising Marketing Star Award. The four honorees, all age 30 or under, were nominated by senior executives at their companies for having specific criteria.

Marketers are making a strong pivot to growth and focusing on driving value for businesses, according to the survey, “Marketing Disruption II,” conducted by the ANA (Association of National Advertisers) in conjunction with GfK, a global market research firm.

With more than 2,700 attendees on hand, ANA President and CEO Bob Liodice kicked off the 2015 ANA Masters of Marketing Annual Conference by praising the industry for its unrelenting efforts to transform the marketing and media landscape through creativity, innovation, and the use of technology and an expanding array of customer channels.

Nation’s largest advertisers get an up-close and personal look at marketing on Instagram in an exclusive presentation to the ANA Alliance for Family Entertainment.

The ANA (Association of National Advertisers) is pleased to announce finalists for The 2015 Genius Awards, recognizing the most innovative and powerful work in marketing analytics.

A total of 16 companies across 10 categories have been selected as finalists in the Association of National Advertisers’ 2015 Multicultural Excellence Awards. The awards program recognizes marketers that produced industry-leading multicultural advertising campaigns between June 2014 and June 2015.

Spend on connected TV is set to increase in 2015 according to the ANA/BrightLine 2015 survey report “The Connected TV Opportunity”, as almost half of current connected advertisers plan to allocate more funds to the medium in 2016.

The MRC has released Viewable Ad Impression Measurement Guidelines 2.0 to address specific issues identified since the original Guidelines were released in June 2014.

The ANA (Association of National Advertisers) has launched an insurance program to protect marketers against the expense of Patent Assertion Entities (PAEs), often known as “patent trolls.”

The ANA sent a letter to the FTC opposing a complaint by Consumer Watchdog (CW) requesting the FTC to apply “Right to Be Forgotten” limitations to Google.