Press Releases
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2017–18 ANA Board Of Directors Announced At Annual Masters Of Marketing Conference
Press Releases October 6, 2017The ANA (Association of National Advertisers) elected 13 new members to its board of directors at its annual conference
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ANA Announces New Summer Internship Program
Press Releases October 5, 2017The ANA announces a new summer internship program developed by the ANA Educational Foundation (AEF) for the next generation of leaders in the marketing and advertising industries.
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Rising Marketing Stars Honored By ANA
Press Releases October 5, 2017The ANA names the 2017 recipients of its Rising Marketing Star Award.
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Marketing Organizational Structure Affects Revenue Growth: ANA Study
Press Releases October 5, 2017Brands experience greater revenue growth when companies use a networked marketing structure with cross-functional teams, according to a new study form the ANA.
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Marketers Beset By Lack Of Growth; CMOs Called On to Revitalize Industry
Press Releases October 5, 2017The U.S. marketing industry is suffering from sub-optimal growth and a range of other potentially debilitating issues, but the potential for recovery is in the hands of CMOs, says ANA CEO Bob Liodice.
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ANA Partners With Neustar To Launch Analytics Center Of Excellence
Press Releases October 2, 2017The ANA (Association of National Advertisers) is launching a new resource designed to help marketers develop and enhance their understanding of data and analytics to fuel insights that foster and speed brand growth. Called the ANA Analytics Center of Excellence, the initiative was developed in partnership with Neustar.
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Neustar and the ANA Name Finalists for the 2017 Genius Awards in Advanced Marketing Analytics
Press Releases September 19, 2017The ANA and Neustar announced the finalists for the 2017 ANA Genius Awards, which recognize the most innovative and powerful work in advanced marketing analytics.
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ANA Launches CMO Talent Challenge Playbook
Press Releases September 19, 2017The new playbook features case studies from top marketers offering guidance on driving growth, managing teams, and developing talent
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ANA Partners With Digital Content Next To Help Marketers Maximize Digital Ad Spend
Press Releases August 17, 2017The ANA (Association of National Advertisers) today announced it is partnering with Digital Content Next to support TrustX, a programmatic advertising marketplace designed to help maximize marketers’ digital advertising expenditures.
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ANA Study Finds Production Transparency Issues Exist At Multiple Ad Agencies and Holding Companies
Press Releases August 9, 2017Non-transparent production practices exist at multiple ad agencies and agency holding companies, according to a new study by the ANA (Association of National Advertisers).
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Good Choice: Olympian Simone Manuel Wins Her First Nickelodeon Kids' Choice Sports #SeeHer Award
Press Releases July 14, 2017Two-time Olympic gold medalist Simone Manuel received the first-ever #SeeHer Award in sports.
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#SeeHer Initiative Names Award-Winning Journalist and Bestselling Author Katie Couric and Triple Threat, Visionary WNBA President Lisa Borders as First Two Advisors
Press Releases June 19, 2017Award-winning journalist and bestselling author Katie Couric and WNBA President Lisa Borders are the inaugural members of a new advisory board for #SeeHer.
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New ANA and White Ops Study Indicates War on Global Digital Ad Fraud Is Winnable
Press Releases May 24, 2017The third annual Bot Baseline Report, released today at the ANA Advertising Financial Management Conference, revealed that the economic losses due to bot fraud are estimated to reach $6.5 billion globally in 2017. This is down 10 percent from the $7.2 billion reported in last year’s study.
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ANA Study Finds Agency Compensation Models Shifting Away From Fees and Incentives
Press Releases May 22, 2017The use of labor-based fees and performance incentives by marketers is decreasing as advertisers look to simplify their agency compensation practices, according to a new ANA report.
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New Study Shows Effective Programmatic Ad Buys Remain Elusive Due to Transparency and Complexity Concerns
Press Releases May 18, 2017Among the findings, the study showed widespread use of non-disclosed programmatic buying arrangements between marketers and their agencies as well as substantial knowledge gaps about how the programmatic ecosystem works. It also indicated a lack of industry standards and protocols that would help advertisers analyze the costs and effectiveness of their programmatic investments against market norms and benchmarks.
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