Press Releases

Two-time Olympic gold medalist Simone Manuel received the first-ever #SeeHer Award in sports.

Award-winning journalist and bestselling author Katie Couric and WNBA President Lisa Borders are the inaugural members of a new advisory board for #SeeHer.

The third annual Bot Baseline Report, released today at the ANA Advertising Financial Management Conference, revealed that the economic losses due to bot fraud are estimated to reach $6.5 billion globally in 2017. This is down 10 percent from the $7.2 billion reported in last year’s study.

The use of labor-based fees and performance incentives by marketers is decreasing as advertisers look to simplify their agency compensation practices, according to a new ANA report.

Among the findings, the study showed widespread use of non-disclosed programmatic buying arrangements between marketers and their agencies as well as substantial knowledge gaps about how the programmatic ecosystem works. It also indicated a lack of industry standards and protocols that would help advertisers analyze the costs and effectiveness of their programmatic investments against market norms and benchmarks.

Extensive consumer research defines first set of the most objectionable ad experiences

ANA shares #SeeHer GEM™ (Gender Equality Measure) methodology with the advertising research community.

The ANA and A&E Network will partner at the 22nd Annual Critics’ Choice Awards to introduce and present actress Viola Davis with the first-ever #SeeHer award.

The FCC’s new sweeping privacy rules decision is unprecedented, misguided, counterproductive, and potentially extremely harmful.

The ANA (Association of National Advertisers) has elected 15 new members to its board of directors, as well as a new chair, vice-chair and treasurer at its annual conference held here from October 19–22.

The 2016 Genius Award winners represent global brands that excel at applying advanced marketing analytics to drive business results.

First Gender Equality Measure from the ANA finds purchasing intent of consumers skyrockets more than 20 percent when gender bias is removed from ads.

Recipients from Church’s Chicken, Western Union, IBM, and Facebook Honored at Masters of Marketing Annual Conference