Press Releases

Among the findings, the study showed widespread use of non-disclosed programmatic buying arrangements between marketers and their agencies as well as substantial knowledge gaps about how the programmatic ecosystem works. It also indicated a lack of industry standards and protocols that would help advertisers analyze the costs and effectiveness of their programmatic investments against market norms and benchmarks.

Extensive consumer research defines first set of the most objectionable ad experiences

ANA shares #SeeHer GEM™ (Gender Equality Measure) methodology with the advertising research community.

The ANA and A&E Network will partner at the 22nd Annual Critics’ Choice Awards to introduce and present actress Viola Davis with the first-ever #SeeHer award.

The FCC’s new sweeping privacy rules decision is unprecedented, misguided, counterproductive, and potentially extremely harmful.

The ANA (Association of National Advertisers) has elected 15 new members to its board of directors, as well as a new chair, vice-chair and treasurer at its annual conference held here from October 19–22.

The 2016 Genius Award winners represent global brands that excel at applying advanced marketing analytics to drive business results.

First Gender Equality Measure from the ANA finds purchasing intent of consumers skyrockets more than 20 percent when gender bias is removed from ads.

Recipients from Church’s Chicken, Western Union, IBM, and Facebook Honored at Masters of Marketing Annual Conference

The ANA has unveiled a new initiative to empower CMOs to join forces to create a unified leadership effort that will transform the marketing industry.

Marketers must develop and demonstrate new leadership that will allow them to set a new course to secure future growth, says ANA CEO Bob Liodice.

The ANA today announced the formation of a new, wide ranging alliance designed to create a powerful, unified voice for the advancement of multicultural marketing.