Press Releases
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ANA To Acquire WOMMA
Press Releases January 3, 2018The ANA today announced it is acquiring another leading trade group, the Word of Mouth Marketing Association (WOMMA).
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Marketers Expanding In-House Capabilities For Programmatic Buying: ANA Study
Press Releases December 18, 2017A new ANA survey revealed that more than a third of respondents (35 percent) have expanded their in-house programmatic media buying capabilities, and have subsequently reduced the role of external agencies that previously performed the same function.
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ANA Announces 2017 Multicultural Excellence Award Grand Prize Winners
Press Releases November 6, 2017Mastercard and its ad agency McCann New York received top honors last night, winning the Best in Show award in the ANA Multicultural Excellence Awards competition for "Restroom for All," a spot celebrating Mastercard's support of the LGBT community via the company's installation of a gender-neutral restroom at the 2016 Pride Parade in New York City.
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ANA Announces Finalists For 2017 Multicultural Excellence Awards
Press Releases October 18, 2017Category winners in the 17th annual Association of National Advertisers’ Multicultural Excellence Awards competition were announced today, and will be honored in November for their industry-leading multicultural advertising campaigns run between June 2016 and June 2017.
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2017–18 ANA Board Of Directors Announced At Annual Masters Of Marketing Conference
Press Releases October 6, 2017The ANA (Association of National Advertisers) elected 13 new members to its board of directors at its annual conference
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ANA Announces New Summer Internship Program
Press Releases October 5, 2017The ANA announces a new summer internship program developed by the ANA Educational Foundation (AEF) for the next generation of leaders in the marketing and advertising industries.
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Rising Marketing Stars Honored By ANA
Press Releases October 5, 2017The ANA names the 2017 recipients of its Rising Marketing Star Award.
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Marketing Organizational Structure Affects Revenue Growth: ANA Study
Press Releases October 5, 2017Brands experience greater revenue growth when companies use a networked marketing structure with cross-functional teams, according to a new study form the ANA.
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Marketers Beset By Lack Of Growth; CMOs Called On to Revitalize Industry
Press Releases October 5, 2017The U.S. marketing industry is suffering from sub-optimal growth and a range of other potentially debilitating issues, but the potential for recovery is in the hands of CMOs, says ANA CEO Bob Liodice.
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ANA Partners With Neustar To Launch Analytics Center Of Excellence
Press Releases October 2, 2017The ANA (Association of National Advertisers) is launching a new resource designed to help marketers develop and enhance their understanding of data and analytics to fuel insights that foster and speed brand growth. Called the ANA Analytics Center of Excellence, the initiative was developed in partnership with Neustar.
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Neustar and the ANA Name Finalists for the 2017 Genius Awards in Advanced Marketing Analytics
Press Releases September 19, 2017The ANA and Neustar announced the finalists for the 2017 ANA Genius Awards, which recognize the most innovative and powerful work in advanced marketing analytics.
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ANA Launches CMO Talent Challenge Playbook
Press Releases September 19, 2017The new playbook features case studies from top marketers offering guidance on driving growth, managing teams, and developing talent
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ANA Partners With Digital Content Next To Help Marketers Maximize Digital Ad Spend
Press Releases August 17, 2017The ANA (Association of National Advertisers) today announced it is partnering with Digital Content Next to support TrustX, a programmatic advertising marketplace designed to help maximize marketers’ digital advertising expenditures.
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ANA Study Finds Production Transparency Issues Exist At Multiple Ad Agencies and Holding Companies
Press Releases August 9, 2017Non-transparent production practices exist at multiple ad agencies and agency holding companies, according to a new study by the ANA (Association of National Advertisers).
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Good Choice: Olympian Simone Manuel Wins Her First Nickelodeon Kids' Choice Sports #SeeHer Award
Press Releases July 14, 2017Two-time Olympic gold medalist Simone Manuel received the first-ever #SeeHer Award in sports.
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#SeeHer Initiative Names Award-Winning Journalist and Bestselling Author Katie Couric and Triple Threat, Visionary WNBA President Lisa Borders as First Two Advisors
Press Releases June 19, 2017Award-winning journalist and bestselling author Katie Couric and WNBA President Lisa Borders are the inaugural members of a new advisory board for #SeeHer.
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