Ethics Policy

This event is over.

2:00 pm – 2:10 pm ET:
Welcome and Introductions

2:10 pm – 2:40 pm ET:
Privacy, Privacy & Privacy: What’s Next in 2023
Privacy continues to be the buzz word for regulators, legislators, and consumers. ANA’s Government Relations team will share what’s happening at the federal and state levels in privacy and forecast where privacy will be heading in 2023.

2:40 pm – 2:50 pm ET:
ANA Releases 2022 Ethics Compliance Report
The ANA Center for Ethical Marketing processed nearly 10,000 consumer marketing and ethics inquiries. Learn what’s top of mind for consumers and the types of issues handled by the staff and Ethics Review Committee involving all modes of marketing – direct mail, digital advertising, and email.

2:50 pm – 3:20 pm ET:
Artificial Intelligence and Ethical Considerations for Brands and Organizations
Join Michael Gorriarán of Arjuna Solutions, a major Artificial Intelligence services provider for organizations, to learn the latest ethical challenges with AI and solutions that you may not have factored into your planning for this upcoming year. AI can be both a blessing and a curse if not used properly and with ethical factors in mind. Michael has been thinking and working on AI-driven solutions and can offer practical tips as we look ahead to ethical concerns this year.

3:20 – 3:30 pm ET:
Member Roundtable Discussion & Wrap Up
Engage with your fellow committee members in open discussion around issues and challenges in the realm of marketing and ethics. Come prepared to share! This is your opportunity to ask questions and connect with others in this field.

Schedule subject to change.