Influencer Marketing

when

Start: Monday, June 7, 2021 at 11:00am

End: Monday, June 7, 2021 at 1:00pm

WHERE

11:00am ET / 10:00am CT
Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A


Welcome and Introductions (11:00-11:15AM ET)
Leah Marshall, Director, Influencer Marketing - ANA

I. How Anheuser-Busch InBev Made Influencers Part of Their DNA (11:15am-12:00pm ET)
Shana Barry, Head of Music & Entertainment at Anheuser-Busch InBev and Gabe Gordon, Co-Founder of Reach Agency, will share how the entertainment industry has become a significant player within the influencer marketing space. From Post Malone to Dude A With Sign, Shana has lead multiple AB InBev campaigns with top entertainers and influencers. This discussion will explore how influencers fit within integrated marketing and how AB InBev has made influencer marketing and culture part of its creative DNA in close partnership with its influencer marketing and social video agency of record, Reach.

Speakers:
Shana Barry, Head of Music & Entertainment - Anheuser-Busch InBev
Gabe Gordon, Co-Founder - Reach Agency

II. Panera Bread: The Biggest Brand in Micro-Influence (12:00-12:45pm ET)
Over the course of their five-year partnership, Panera Bread and their agency Social Studies have cultivated a unique and impactful influencer program built on data and instinct which has positioned the industry giant as the #1 QSR brand in influencer marketing. Historically, the relationship has activated 49 campaigns, worked with 800 micro-influencers, created 2.4K social posts that have been repurposed across the brand’s owned and operated channels, and generated 22.6MM+ impressions. Kelli Nicholson, and Brandon Perlman, Founder and CEO of Social Studies, discuss their industry-shifting partnership, share how the bakery-cafe chain made its mark, and what comes next.

Speakers:
Kelli Nicholson, Director of Brand Marketing - Panera Bread
Brandon Perlman, Founder & CEO - Social Studies

Closing Remarks (12:45-1:00pm ET)


**Schedule subject to change

Webinar information, if available, will be provided to registrants only.