Influencers and Entertainment: Driving Tune-In, Brand Awareness, and Streamer Consideration | Event Recaps | All MKC Content | ANA

Influencers and Entertainment: Driving Tune-In, Brand Awareness, and Streamer Consideration

Marketers from Discovery and agency partner Socialfly presented a case study on how Discovery has been able to generate brand awareness and consideration for its programming through creative and innovative influencer storytelling on social media.