Tuning In to TikTok: Leveraging Influencer Marketing Across the Film Lifecycle | Event Recaps | All MKC Content | ANA

Tuning In to TikTok: Leveraging Influencer Marketing Across the Film Lifecycle

Faced with the prospect of delaying a feature film theatrical release because of the COVID-19 pandemic, Universal Pictures instead pivoted to premium video on demand and used influencers on TikTok to power the marketing and ensure the release was still a success.