Measurement & Accountability Committee


When Title Location
June 24, 2026 Replacing Intent Signals and First Party Data in the Answer Engine Age 30 Minutes
June 17, 2026 Measurement & Accountability Virtual Meeting
May 21, 2026 Five Inconvenient Truths for CMOs – Driving Growth in an Era of Accountability 30 Minutes
May 14, 2026 Cross-Retailer Intelligence: Understand Consumer Spend Patterns across the RMNs 30 Minutes
April 23, 2026 Is Inaccurate Data Undermining Your Marketing Profitability? 30 Minutes
March 26, 2026 Measurement & Accountability Virtual Meeting
February 12, 2026 Moving The Culture & The Market: Insights from the Nielsen Black Diverse Intelligence Series 30 Minutes
January 29, 2026 Next-Generation MMM: 5 Moves to Drive Confidence & Growth in 2026 30 Minutes
January 28, 2026 The U.S. Advertising Market: 2025 Recap and 2026 Forecasts 30 Minutes
December 11, 2025 Measuring What Matters: How Social Fits into an Omnichannel Strategy Built for Uncertainty 30 Minutes
December 3, 2025 Duplicative, Distribution Taxed or Incremental? Avoiding the Cobra Effect in Down-Funnel Channels 30 Minutes
November 13, 2025 Measurement & Accountability Virtual Meeting
October 16, 2025 Curating the Narrative | How Hispanic Viewers Are Taking Control of Their Media Experience 30 Minutes
October 2, 2025 Breaking Silos, Boosting ROI: Adobe and EY’s Playbook for Unified Marketing Measurement 30 Minutes
August 19, 2025 Protecting Measurement Quality in a Post-AI World: MRC 45 minutes
July 24, 2025 Measurement & Accountability Virtual Meeting
May 15, 2025 Measurement & Accountability Virtual Meeting
March 20, 2025 Measurement & Accountability Virtual Meeting
December 5, 2024 Measurement & Accountability Virtual Meeting
August 21, 2024 Measurement & Accountability