Is Inaccurate Data Undermining Your Marketing Profitability?

This event is over.

Digital advertising was built on the promise of precision, but flawed identity and demographic signals continue to erode performance and ROI, costing brands billions each year.

In this session, Truthset will unveil multi-year analyses showing how inaccuracies across data linkages like hashed emails (HEMs), IP addresses, and household attributes compound across the supply chain, leaving only a fraction of media dollars reaching the intended consumer.

The discussion will also examine the rise of AI-powered adtech platforms, and how they are beginning to reward validated, high-quality data while pushing inaccurate signals out of the ecosystem.

Attendees will walk away with:

How inaccurate data erodes marketing budgets and business outcomes
Exclusive insights into identity and demographic accuracy, including groundbreaking IP research with CIMM and Go Addressable
Practical steps to improve data quality and accountability today
What AI-driven planning tools mean for the future of data activation