Speaker:
Kate Scott-Dawkins, Global President, Business Intelligence, WPP Media
The U.S. Advertising Market: 2025 Recap and 2026 Forecasts
This event is over.
WPP Media has been analyzing and forecasting audience trends and advertising spending trends in the US for many years.
Kate Scott-Dawkins, Global President, Business Intelligence at WPP Media, will walk us through her key findings on the US ad market in 2025 (ad supported streaming, retail media, AI-powered digital formats), and her latest forecasts for 2026, incl. the impact of major cyclical events (mid-terms, FIFA World Cup, Winter Olympics), US economic impacts and how we are now entering the AI Era of Advertising.
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when
Start: Wednesday, January 28, 2026 at 3:00pm
End: Wednesday, January 28, 2026 at 3:30pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***