Cross-Retailer Intelligence: Understand Consumer Spend Patterns across the RMNs

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Retail media networks (RMNs) are one of the fastest growing channels in the marketing mix. Within RMNs like Amazon, Walmart, Target, Kroger, brands leverage powerful first-party data to activate audiences and drive performance. However, this siloed view does not broadly consider how and why consumers spend their grocery budget across retailers. The average American family of four spends $800 monthly on CPG across 5 different retailers.

It’s time to shine a light on this key blind spot – retail media “rest of market.”

Understanding cross-retailer spend migration patterns across categories such as produce, beverages, meat and dairy provides deeper insight into changes in preference, price sensitivity and competitive pressure. Even with RMNs, brands still require a broader view of consumer behavior.

This webinar will spotlight retail media “rest of market” intelligence and the types of spend migration patterns that can help optimize budgets.