From Storytelling to Outcomes: Mattress Firm’s Data-Driven TV Creative Strategy

For years, retail TV and video advertising relied heavily on a simple formula: prioritize storytelling and hope it drives foot traffic. Today, the conversation has fundamentally shifted. While entertainment captures eyeballs, true ROAS optimization requires an intentional, data-driven creative infrastructure that maps directly to real-world business outcomes.

Join us for an exclusive fireside chat with Mattress Firm CMO, Tom Murray, and iSpot Founder and CEO, Sean Muller, as they pull back the curtain on how a leading national retailer transformed its video strategy to maximize revenue and traffic. Together, they will explore how Mattress Firm leveraged iSpot data as a diagnostic anchor to build a highly effective, problem-solution creative framework.