Media Leadership Committee, West Coast Chapter | Committees | Events & Webinars | ANA

Media Leadership Committee, West Coast Chapter


The Media Leadership Committee, West Coast Chapter is for members with a senior-level role leading integrated media strategy within their organizations. The committee will take a holistic, channel neutral approach to media with a focus on the media types of most interest to members. We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making. The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers (i.e., the media leaders at some of the most important companies in the world!), as well as an outside perspective from invited guests.

This committee helps program the ANA Media Conference, next planned for April 10-12, 2019 at The Ritz-Carlton Grande Lakes in Orlando, FL. Presentations and event recaps from the 2018 Media Conference can be found here.

Committee Chair: Michael Kelly, Senior Influencer Program and Social Media Manager, Plantronics, Inc.

ANA staff managing the Media Leadership Committee, West Coast Chapter are Meghan Medlock and Molly Knol.


Discussion Topics

  • Media transparency
  • Media measurement
  • Data
  • Emerging media opportunities (e.g.: VR, AR, AI, etc.)
  • Digital media trends
  • Programmatic media buying
  • Content marketing
  • Video
  • Media agency relationship management
  • Organizational structure for internal media management
  • Global media issues

Leadership Initiatives

The Digital Transformation of Video Advertising Arrives
This report from the ANA and Forrester will help marketers plot a course to an omnichannel TV and video strategy, establish new processes, and upgrade their planning and buying skills. The research indicates that television advertising is at the cusp of significant change as marketers are incorporating the data-driven approaches of addressable and advanced TV into their plans.

Name Title Company
Michael Kelly (Chairperson) Director of Digital Strategy, Corporate Affairs HP Inc.
Denise Accurso Procurement Manager Genentech, Inc.
Ron Akre Director, Media Services Central Garden & Pet Company
Nate Anderson Now Regional Manager, California - Charging Infrastructure Tesla Motors Inc.
Tracy Avelar Global Head of Marketing Sourcing Meta
Jill Barry Marketing Communications Manager Activision
Leon Bedolla Senior Media Specialist Spectrum Reach
Erin Bevington VP, Global Media Microsoft Corporation
Kamal Bhandal Vice President, Global Brand & Consumer Align Technology, Inc.
Sheryl Bussard Sr. Copywriter ALLDATA
Brian Butts National Manager: Procurement Inclusion & Diversity American Honda Motor Co., Inc.
Kimberly Chastang-Lee Senior Director Services Sourcing Salesforce.com
Josephine Chew Senior Vice President - Head of Brand Integrated Marketing Wells Fargo & Co.
Sharon Coggin Campaign Manager Monterey Bay Aquarium
Brian Coleman VP of Games Hasbro, Inc.
Erick Dickens CMO LA Golf
Nemr Elsotary Global Digital Media Lead Airbnb
Maggie Essman Director, CA Regional Marketing, Marketing Communications Kaiser Permanente
Rodney Fowler Senior Marketing Manager, Individual and Small Group Business Delta Dental of Washington
James Frederick Product Engagement BlackRock, Inc.
Bruce Garfield Brand Licensing American Honda Motor Co., Inc.
Victor Germain Director, Sales TouchTunes
Milda Goodman Assistant Vice President, Corporate Advertising Pacific Life
Matt Griffin Manager, Bluehouse | Chevron's in-house agency Chevron Corporation
Pam Griffin Corporate Marketing/Public Relations The Clorox Company
Karen Hansen Marketing Sourcing Adobe Systems Inc.
Aaron Johnson Director, Business Strategy American Licorice
Brian Joubran Brand Manager Blue Shield of California
Rahul Khanna Head, Global Marketing Negotiations Uber Technologies, Inc.
Jason Lakeman Senior Manager, Demand Generation Bill.com
Karen Lechner Global Marketing Business Transformation Consultant IBM Corporation
Michele Liddiard Manager, Global Sourcing Paramount Pictures
Brittany Lima Senior Digital Marketing Manager Meyer U.S.
Colin Linggo Vice President, Marketing & Media Paramount Pictures
Ben Long Vice President, Strategic Alliances Live Nation Media & Sponsorship
Ryan Maloney Industry Manager Meta
Lianne Maly Marketing Specialist Watkins Wellness
Vincent Manganiello Assistant Manager, Experiential Marketing American Honda Motor Co., Inc.
Stephanie Mann Sales Executive, General United States Postal Service
Radhika Marini Programmatic Strategist Intel Corporation
Kari Marshall Media Director T-Mobile USA, Inc.
Beth Mayall-Traglia Senior Director, Enterprise Marketing Farmers Insurance Group, Inc.
William McKenna Vice President, Marketing The Capital Group
Jay McNeel Media Director Disney Destinations LLC
Mark McPhee Senior Sourcing Specialist Activision
Amy Mealins Director, Media and Promotions Universal Studios Hollywood
Rauer Meyer Partner Reed Smith
Carrie Miller Global Paid Media Operations Intel Corporation
Michelle Miller Senior Manager, Agency Management Microsoft Corporation
Connie Murphree Agency Relations Senior Manager Amgen Inc.
Ashley Navarra Marusuk Marketing Manager, Global Sponsorships Marketing, Sports Marketing Cisco Systems, Inc.
Elena Neely Manager Sales Major Accounts United States Postal Service
Greg Neverka Director, Sponsorship Live Nation, Inc.
Kristina Nielsen VP, Digital Marketing Bank of the West
Alisa Olson Assistant Media Manager Jack in the Box, Inc.
Jignesh Patel Manager I Honda Digital Marketing American Honda Motor Co., Inc.
Tom Peyton Assistant Vice President, Marketing Operations American Honda Motor Co., Inc.
John Porte Vice President, Media Development Wells Fargo & Co.
Maria Poveromo Chief Communications Officer Cisco Systems, Inc.
Charleen Reeves Shipping Solutions Specialist, Credit Card Team United States Postal Service
Michele Schuh VP Marketing, Old Navy Old Navy
Sandra Soria Senior Marketing Specialist California Tobacco Prevention Program
Thomas Tarr Marketing Account Manager Blue Shield of California
Marty Turman Vice President, Demand Generation Marketing & CRM Los Angeles Rams
Thomas Vass Vice President, Content Marketing and Managing Editor State Street Global Advisors
Dannette Veale Manager, Virtual Event Strategy Cisco Systems, Inc.
Angelique Vega Media Director Kaiser Permanente
Stephanie Wang Sr. Director, Head of Growth Marketing Thumbtack
Kindel Washington Media Director, Marketing T-Mobile USA, Inc.
Michelle Weiskittel Director Digital Media & Marketing Albertsons Media Collective
Tina White Senior Manager, Digital and Consumer Experience The J. M. Smucker Company
Amy Wong Marketing Manager VIPKID
Basil Wuson Senior Manager Deloitte Consulting
  • Name

    Michael Kelly (Chairperson)

    Title

    Director of Digital Strategy, Corporate Affairs

    COMPANY

    HP Inc.
  • Name

    Denise Accurso

    Title

    Procurement Manager

    COMPANY

    Genentech, Inc.
  • Name

    Ron Akre

    Title

    Director, Media Services

    COMPANY

    Central Garden & Pet Company
  • Name

    Nate Anderson

    Title

    Now Regional Manager, California - Charging Infrastructure

    COMPANY

    Tesla Motors Inc.
  • Name

    Tracy Avelar

    Title

    Global Head of Marketing Sourcing

    COMPANY

    Meta
  • Name

    Jill Barry

    Title

    Marketing Communications Manager

    COMPANY

    Activision
  • Name

    Leon Bedolla

    Title

    Senior Media Specialist

    COMPANY

    Spectrum Reach
  • Name

    Erin Bevington

    Title

    VP, Global Media

    COMPANY

    Microsoft Corporation
  • Name

    Kamal Bhandal

    Title

    Vice President, Global Brand & Consumer

    COMPANY

    Align Technology, Inc.
  • Name

    Sheryl Bussard

    Title

    Sr. Copywriter

    COMPANY

    ALLDATA
  • Name

    Brian Butts

    Title

    National Manager: Procurement Inclusion & Diversity

    COMPANY

    American Honda Motor Co., Inc.
  • Name

    Kimberly Chastang-Lee

    Title

    Senior Director Services Sourcing

    COMPANY

    Salesforce.com
  • Name

    Josephine Chew

    Title

    Senior Vice President - Head of Brand Integrated Marketing

    COMPANY

    Wells Fargo & Co.
  • Name

    Sharon Coggin

    Title

    Campaign Manager

    COMPANY

    Monterey Bay Aquarium
  • Name

    Brian Coleman

    Title

    VP of Games

    COMPANY

    Hasbro, Inc.
  • Name

    Erick Dickens

    Title

    CMO

    COMPANY

    LA Golf
  • Name

    Nemr Elsotary

    Title

    Global Digital Media Lead

    COMPANY

    Airbnb
  • Name

    Maggie Essman

    Title

    Director, CA Regional Marketing, Marketing Communications

    COMPANY

    Kaiser Permanente
  • Name

    Rodney Fowler

    Title

    Senior Marketing Manager, Individual and Small Group Business

    COMPANY

    Delta Dental of Washington
  • Name

    James Frederick

    Title

    Product Engagement

    COMPANY

    BlackRock, Inc.
  • Name

    Bruce Garfield

    Title

    Brand Licensing

    COMPANY

    American Honda Motor Co., Inc.
  • Name

    Victor Germain

    Title

    Director, Sales

    COMPANY

    TouchTunes
  • Name

    Milda Goodman

    Title

    Assistant Vice President, Corporate Advertising

    COMPANY

    Pacific Life
  • Name

    Matt Griffin

    Title

    Manager, Bluehouse | Chevron's in-house agency

    COMPANY

    Chevron Corporation
  • Name

    Pam Griffin

    Title

    Corporate Marketing/Public Relations

    COMPANY

    The Clorox Company
  • Name

    Karen Hansen

    Title

    Marketing Sourcing

    COMPANY

    Adobe Systems Inc.
  • Name

    Aaron Johnson

    Title

    Director, Business Strategy

    COMPANY

    American Licorice
  • Name

    Brian Joubran

    Title

    Brand Manager

    COMPANY

    Blue Shield of California
  • Name

    Rahul Khanna

    Title

    Head, Global Marketing Negotiations

    COMPANY

    Uber Technologies, Inc.
  • Name

    Jason Lakeman

    Title

    Senior Manager, Demand Generation

    COMPANY

    Bill.com
  • Name

    Karen Lechner

    Title

    Global Marketing Business Transformation Consultant

    COMPANY

    IBM Corporation
  • Name

    Michele Liddiard

    Title

    Manager, Global Sourcing

    COMPANY

    Paramount Pictures
  • Name

    Brittany Lima

    Title

    Senior Digital Marketing Manager

    COMPANY

    Meyer U.S.
  • Name

    Colin Linggo

    Title

    Vice President, Marketing & Media

    COMPANY

    Paramount Pictures
  • Name

    Ben Long

    Title

    Vice President, Strategic Alliances

    COMPANY

    Live Nation Media & Sponsorship
  • Name

    Ryan Maloney

    Title

    Industry Manager

    COMPANY

    Meta
  • Name

    Lianne Maly

    Title

    Marketing Specialist

    COMPANY

    Watkins Wellness
  • Name

    Vincent Manganiello

    Title

    Assistant Manager, Experiential Marketing

    COMPANY

    American Honda Motor Co., Inc.
  • Name

    Stephanie Mann

    Title

    Sales Executive, General

    COMPANY

    United States Postal Service
  • Name

    Radhika Marini

    Title

    Programmatic Strategist

    COMPANY

    Intel Corporation
  • Name

    Kari Marshall

    Title

    Media Director

    COMPANY

    T-Mobile USA, Inc.
  • Name

    Beth Mayall-Traglia

    Title

    Senior Director, Enterprise Marketing

    COMPANY

    Farmers Insurance Group, Inc.
  • Name

    William McKenna

    Title

    Vice President, Marketing

    COMPANY

    The Capital Group
  • Name

    Jay McNeel

    Title

    Media Director

    COMPANY

    Disney Destinations LLC
  • Name

    Mark McPhee

    Title

    Senior Sourcing Specialist

    COMPANY

    Activision
  • Name

    Amy Mealins

    Title

    Director, Media and Promotions

    COMPANY

    Universal Studios Hollywood
  • Name

    Rauer Meyer

    Title

    Partner

    COMPANY

    Reed Smith
  • Name

    Carrie Miller

    Title

    Global Paid Media Operations

    COMPANY

    Intel Corporation
  • Name

    Michelle Miller

    Title

    Senior Manager, Agency Management

    COMPANY

    Microsoft Corporation
  • Name

    Connie Murphree

    Title

    Agency Relations Senior Manager

    COMPANY

    Amgen Inc.
  • Name

    Ashley Navarra Marusuk

    Title

    Marketing Manager, Global Sponsorships Marketing, Sports Marketing

    COMPANY

    Cisco Systems, Inc.
  • Name

    Elena Neely

    Title

    Manager Sales Major Accounts

    COMPANY

    United States Postal Service
  • Name

    Greg Neverka

    Title

    Director, Sponsorship

    COMPANY

    Live Nation, Inc.
  • Name

    Kristina Nielsen

    Title

    VP, Digital Marketing

    COMPANY

    Bank of the West
  • Name

    Alisa Olson

    Title

    Assistant Media Manager

    COMPANY

    Jack in the Box, Inc.
  • Name

    Jignesh Patel

    Title

    Manager I Honda Digital Marketing

    COMPANY

    American Honda Motor Co., Inc.
  • Name

    Tom Peyton

    Title

    Assistant Vice President, Marketing Operations

    COMPANY

    American Honda Motor Co., Inc.
  • Name

    John Porte

    Title

    Vice President, Media Development

    COMPANY

    Wells Fargo & Co.
  • Name

    Maria Poveromo

    Title

    Chief Communications Officer

    COMPANY

    Cisco Systems, Inc.
  • Name

    Charleen Reeves

    Title

    Shipping Solutions Specialist, Credit Card Team

    COMPANY

    United States Postal Service
  • Name

    Michele Schuh

    Title

    VP Marketing, Old Navy

    COMPANY

    Old Navy
  • Name

    Sandra Soria

    Title

    Senior Marketing Specialist

    COMPANY

    California Tobacco Prevention Program
  • Name

    Thomas Tarr

    Title

    Marketing Account Manager

    COMPANY

    Blue Shield of California
  • Name

    Marty Turman

    Title

    Vice President, Demand Generation Marketing & CRM

    COMPANY

    Los Angeles Rams
  • Name

    Thomas Vass

    Title

    Vice President, Content Marketing and Managing Editor

    COMPANY

    State Street Global Advisors
  • Name

    Dannette Veale

    Title

    Manager, Virtual Event Strategy

    COMPANY

    Cisco Systems, Inc.
  • Name

    Angelique Vega

    Title

    Media Director

    COMPANY

    Kaiser Permanente
  • Name

    Stephanie Wang

    Title

    Sr. Director, Head of Growth Marketing

    COMPANY

    Thumbtack
  • Name

    Kindel Washington

    Title

    Media Director, Marketing

    COMPANY

    T-Mobile USA, Inc.
  • Name

    Michelle Weiskittel

    Title

    Director Digital Media & Marketing

    COMPANY

    Albertsons Media Collective
  • Name

    Tina White

    Title

    Senior Manager, Digital and Consumer Experience

    COMPANY

    The J. M. Smucker Company
  • Name

    Amy Wong

    Title

    Marketing Manager

    COMPANY

    VIPKID
  • Name

    Basil Wuson

    Title

    Senior Manager

    COMPANY

    Deloitte Consulting