Media Leadership, West Coast Chapter

when

Start: Thursday, March 8, 2018 at 9:00am

End: Thursday, March 8, 2018 at 2:30pm

WHERE

Brown & Toland Physicians
1221 Broadway
Dr. Hugh Toland Conference Room
Oakland, CA 94612

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend In-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS & FIRESTARTER SESSION (9:45 – 10:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. In this session, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.


I. CISCO: IN-HOUSE PROGRAMMATIC STRATEGY AND MEDIA MEASUREMENT (10:00-11:00AM)
Cisco is the worldwide technology leader that has been making the Internet work since 1984. Lori Dekker, Global Programmatic Media Lead at Cisco will share how Cisco has transitioned agencies to move to a fully transparent model in support of full media measurement and in-house programmatic strategy.

Speaker:
Lori Dekker, Global Programmatic Media Lead – Cisco


II.PAYPAL: DIGITAL & SOCIAL CASE STUDY (11:15AM – 12:15PM)
In this session, Jarrod Baker, Global Head of Social Media & Social Marketing Enablement – PayPal will share the innovative work they're doing in digital and social space with key lessons learned for marketers.

Speaker:
Jarrod Baker, Global Head of Social Media & Social Marketing Enablement – PayPal


LUNCH (12:15-12:45 PM)


III.LEVI STRAUSS: MEDIA CASE STUDY (12:45 – 1:45PM)
In this session, Debra Nguyen, Director, Global Brands Media at Levi Strauss & Co. will share the innovative work they're doing in digital and social space with key lessons learned for marketers.

Speaker:
Debra Nguyen, Director, Global Brands Media – Levi Strauss & Co.


IV.MONTEREY BAY AQUARIUM: SOCIAL BENCHMARKING AND PERFORMANCE TARGETING (1:45-2:30PM)
In this session, Josh Bennett, Media Strategist and Buyer from the Monterey Bay Aquarium, will present how the aquarium uses unconventional thinking to address the frequently asked question "How is that post doing?"

Speaker:
Josh Bennett, Media Strategist & Buyer – Monterey Bay Aquarium

 

Webinar information, if available, will be provided to registrants only.