Managing In-House Agency Creative Content and Legal Concerns

July 16, 2019

ANA partnered with the Boston Consulting Group and Reed Smith to understand the top concerns in-house agencies have for both creative content development and legal issues.

This study identifies four primary issues in-house agencies have with creative content development: attracting top-tier in-house agency talent, keeping in-house agency talent energized, applying key marketing processes, and having healthy creative tension. Further, 16 legal issues were identified related to in-house agency work. Importantly, this study also provides strategies to address the concerns.

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Source

"Managing In-House Agency Creative Content and Legal Concerns." ANA, 2019.