Master the Next Era of B2B Marketing

The 2024 ANA Masters of B2B Marketing Conference is your gateway to mastering the next era of B2B marketing transformation. Engage with a diverse lineup of industry leaders and immerse yourself in insightful masterclasses. This event promises to equip you with the tools and knowledge necessary for success in today's dynamic business landscape.

Learn how the evolution of buyer behavior is shaping the future of marketing strategies and gain valuable insights into leveraging data-driven approaches in an AI-driven world. Be among the first to explore the latest research on the value of B2B marketing.

Celebrate innovation and excellence alongside industry peers as we recognize the most impactful B2B marketing and advertising initiatives at the annual B2 Awards Dinner and Gala. More than 50 awards will be presented including the Members’ Choice Award, the only award selected by ANA client-side marketers. It honors the best campaign of 2023 as selected by the Top Jury and chosen from the highest-scoring entries.

Don't miss this exclusive opportunity to network with leading chief marketing officers, chief creative officers, B2B agency leaders, and seasoned industry experts. Secure your spot now and revolutionize your B2B marketing strategy.

Key Takeaways:

Your Venue

The Ritz-Carlton, Naples | 280 Vanderbilt Beach Rd, Naples, FL 34108

For those registered to attend the conference in person, the ANA has negotiated a special room rate of $359 per night at the host venue, the newly transformed Ritz-Carlton, Naples, which offers exquisitely appointed suites featuring bespoke furnishings and breathtaking views of the beach and sunsets over the Gulf of Mexico. Sign up for the free Marriott Bonvoy program to enjoy complimentary Wi-Fi and other benefits while staying at the Ritz-Carlton, Naples.

The cut-off date to obtain this discounted rate is Monday, May 20, 2024, after which prevailing rates apply.

HOUSING SCAM ALERT: Should an outside organization contact you to assist with this process, please do not book any hotel rooms with them. ANA has not contracted with any outside group to assist in this process.

Make your room reservation

AI-Powered Networking App

The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.

Download now on:

Google Play (for Android devices)  |  App Store (for iOS devices)

Virtual Event Platform

Not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:

• Make connections with significant people you would not have met otherwise
• Expand your professional network
• Create business opportunities with other event-goers