2023 ANA Brand Activation & Creativity Conference: A Virtual Experience | Events & Webinars | ANA

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Thank You

  

Thank you to our speakers, hosts, sponsors, and everyone who attended the 2023 ANA Brand Activation & Creativity Conference!

Videos and Presentations

All available conference presentations and videos can be viewed and accessed through the Agenda.

Save the Date

For the 2024 ANA Brand Masters Conference, April 15 – 17 in Carlsbad, Calif.!

  

Go Further

Stay informed on the latest news and trends in B2B, B2C, social impact, and the wider marketing industry with ANA magazine.


The 2023 ANA Brand Activation & Creativity Conference in Two Minutes

Relive the best of this year's conference in this brief overview.

Highlighted speakers include:

  • Peggy Byrd, Chief Marketing Officer, Boston Globe Media
  • Marissa Eddings, Senior Director, Brand & Digital Marketing, 7-Eleven
  • Christy Hoskins, Vice President, Chief Marketing Officer, La-Z-Boy Inc.
  • Tina Mahal, Senior Vice President, Frito-Lay, Marketing, PepsiCo
  • Steve McGowan, Head of Shopper Activation & Strategic Partnerships, MondelÄ“z

Hosts and Speakers

David Baldwin

Chairman Emeritus at Baldwin&

Ponysaurus Brewing Co.

Jennifer Bedon

Chief Philanthropy Officer

Helping Up Mission

Manuel Bordé

Global Chief Creative Officer

VMLY&R Commerce

Peggy Byrd

Chief Marketing Officer

Boston Globe Media

Tia Cummings-Hopkins

Former SVP of Global Brand Marketing

Square

Marissa Eddings

Senior Director, Brand & Digital Marketing

7-Eleven

Paulo Fogaca

CEO

Dentsu Creative U.S.

Andre Gray

Chief Creative Officer

ANNEX88

Michelle Greenwald

CEO

Catalyzing Innovation

Carla Guy

Co-Founder and Chief Strategy Officer

Dagger

Michelle Harmon-Madsen

Chief Marketing Officer

SponsorUnited

Elizabeth Harris

Chief Strategy Officer

Arc Worldwide

Patrick Holly

VP of Creative

Upwork

Christy Hoskins

Vice President, Chief Marketing Officer

La-Z-Boy Inc.

Jayme Jansky Beck

Head of Field Shopper Marketing

Unilever

Mike Kaufman

Senior Vice President, Brand & Media

ANA

Darcie Law

Vice President, Senior Account Director

Jack Morton

Tina Mahal

Senior Vice President, Frito-Lay, Marketing

PepsiCo

Seckin Mart

Associate Director, Buick Brand, Advertising & Media

General Motors

Jennifer Matthews

Vice President of Brand Strategy

FanDuel

Bryan McAleer

Senior Vice President, Digital Sports Partnerships and Content Studio

FOX Sports

Steve McGowan

Head of Shopper Activation & Strategic Partnerships

Mondelēz

Mike Nelson

Vice President, Marketing

Martin Guitars

Adam Ochman

Global Director, Marketing Solutions

Tripadvisor’s Wanderlab

Luci Rainey

Owner Day One Training and Coaching and former CMO

PODS & Comcast

James Read

Senior Vice President, Creative

BDI

Allison Sitzman

VP of Integrated Brand & Product Marketing

Shutterstock

Casey Soulies

Vice President, Digital Media

The Shipyard

Jenn Szekely

President USA

Coley Porter Bell

Matthew Tilley

Vice President of Growth Marketing

Vericast

David Tiltman

SVP, Content

WARC

Eric Weisberg

Global Chief Creative Officer

Havas Health & You


“This is the only ANA national conference that directly celebrates creativity, and we hope our speakers' stories inspire you to greater heights of creativity.â€

- Mike Kaufman, SVP of Brand & Media, ANA

Conference Sponsors

About  |  Agenda  |  Speakers  |  Sponsors