2023 ANA Brand Activation & Creativity Conference: A Virtual Experience | Events & Webinars | ANA

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Thank You


Thank you to our speakers, hosts, sponsors, and everyone who attended the 2023 ANA Brand Activation & Creativity Conference!

Videos and Presentations

All available conference presentations and videos can be viewed and accessed through the Agenda.

Save the Date

For the 2024 ANA Brand Masters Conference, April 15 – 17 in Carlsbad, Calif.!


Go Further

Stay informed on the latest news and trends in B2B, B2C, social impact, and the wider marketing industry with ANA magazine.

The 2023 ANA Brand Activation & Creativity Conference in Two Minutes

Relive the best of this year's conference in this brief overview.

Highlighted speakers include:

  • Peggy Byrd, Chief Marketing Officer, Boston Globe Media
  • Marissa Eddings, Senior Director, Brand & Digital Marketing, 7-Eleven
  • Christy Hoskins, Vice President, Chief Marketing Officer, La-Z-Boy Inc.
  • Tina Mahal, Senior Vice President, Frito-Lay, Marketing, PepsiCo
  • Steve McGowan, Head of Shopper Activation & Strategic Partnerships, Mondelēz

Hosts and Speakers

David Baldwin

Chairman Emeritus at Baldwin&

Ponysaurus Brewing Co.

Jennifer Bedon

Chief Philanthropy Officer

Helping Up Mission

Manuel Bordé

Global Chief Creative Officer

VMLY&R Commerce

Peggy Byrd

Chief Marketing Officer

Boston Globe Media

Tia Cummings-Hopkins

Former SVP of Global Brand Marketing


Marissa Eddings

Senior Director, Brand & Digital Marketing


Paulo Fogaca


Dentsu Creative U.S.

Andre Gray

Chief Creative Officer


Michelle Greenwald


Catalyzing Innovation

Carla Guy

Co-Founder and Chief Strategy Officer


Michelle Harmon-Madsen

Chief Marketing Officer


Elizabeth Harris

Chief Strategy Officer

Arc Worldwide

Patrick Holly

VP of Creative


Christy Hoskins

Vice President, Chief Marketing Officer

La-Z-Boy Inc.

Jayme Jansky Beck

Head of Field Shopper Marketing


Mike Kaufman

Senior Vice President, Brand & Media


Darcie Law

Vice President, Senior Account Director

Jack Morton

Tina Mahal

Senior Vice President, Frito-Lay, Marketing


Seckin Mart

Associate Director, Buick Brand, Advertising & Media

General Motors

Jennifer Matthews

Vice President of Brand Strategy


Bryan McAleer

Senior Vice President, Digital Sports Partnerships and Content Studio

FOX Sports

Steve McGowan

Head of Shopper Activation & Strategic Partnerships


Mike Nelson

Vice President, Marketing

Martin Guitars

Adam Ochman

Global Director, Marketing Solutions

Tripadvisor’s Wanderlab

Luci Rainey

Owner Day One Training and Coaching and former CMO

PODS & Comcast

James Read

Senior Vice President, Creative


Allison Sitzman

VP of Integrated Brand & Product Marketing


Casey Soulies

Vice President, Digital Media

The Shipyard

Jenn Szekely

President USA

Coley Porter Bell

Matthew Tilley

Vice President of Growth Marketing


David Tiltman

SVP, Content


Eric Weisberg

Global Chief Creative Officer

Havas Health & You

“This is the only ANA national conference that directly celebrates creativity, and we hope our speakers' stories inspire you to greater heights of creativity.”

- Mike Kaufman, SVP of Brand & Media, ANA

Conference Sponsors

About  |  Agenda  |  Speakers  |  Sponsors