The CMO's MarTech Mastery Series

This workshop series transforms the CMO's Playbook for Marketing Technology into a practical, action-oriented learning experience. Using the playbook's 'Traits of a High-Performing CMO' as a guide, CMOs and their marketing technology and operations leaders will self-assess their leadership traits, operational maturity, and technical readiness in every key martech domain. Through collaborative exercises and expert facilitation, participants will leave each session with a clear set of priorities and a personalized roadmap for advancing their organization's capabilities and results.

Upcoming Workshops

• Advancing Measurement & Attribution – Wednesday, July 29, 2026 at 1:00pm
• Composable Architecture & Future-Proofing Your Stack – Wednesday, August 26, 2026 at 1:00pm
• The Strategic Value of the Audit – Wednesday, September 30, 2026 at 1:00pm
• The Role of Leadership in Vendor Evaluations – Wednesday, October 14, 2026 at 1:00pm

Past Workshops

• Driving Value Through Integrations
• Navigating In-House vs. Outsourcing Decisions
• Building High-Performing Teams & Culture
• Elevating Customer Data Quality & Governance
• Securing C-Suite Alignment
• Building a Modern Content Supply Chain
• Leveraging Generative & Agentic AI for Competitive Advantage