ANA CMO MarTech Mastery Series: Leveraging Generative & Agentic AI for Competitive Advantage

If your marketing team is ready to move beyond AI discussions and start learning how peers are successfully implementing it, this workshop is for you. Whether you're feeling overwhelmed by AI tools, struggling to define practical applications, or simply eager to see what leading CMOs are putting into action, this session will provide real clarity and direction. On October 29, Alan Schulman, former Chief Content Officer at Deloitte and Managing Partner at UpperRight, will lead the kickoff of our new CMO Workshop Series—a radically different, peer-driven experience where CMOs learn from one another, not just about AI, but about what’s truly working in the field.

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Using our new Thinkscape platform, participants will collaborate in real time to identify where AI can create tangible marketing advantage—whether by surfacing customer insights that inform strategy, automating bottlenecks that slow execution, or uncovering optimization opportunities ready to activate now, near, and next. This isn’t another AI overview—it’s a hands-on, insight-driven session grounded in the ANA CMO MarTech Playbook. The future of marketing isn’t just about learning AI; it’s about learning from each other.