ANA CMO MarTech Mastery Series: Driving Value Through Integrations

This event is over.

Customer data and technology investments only deliver their full value when systems are effectively connected. Yet for many organizations, fragmented platforms, siloed data, and inconsistent integration strategies continue to limit the performance and impact of even the most sophisticated MarTech ecosystems.

This MarTech Mastery Workshop focuses on how CMOs and marketing technology leaders can unlock greater value from their technology investments through more effective integration strategies. The session examines how connecting systems enables more seamless data flow, improved collaboration, and greater operational efficiency across marketing and broader enterprise environments.

Led by industry experts, the workshop blends strategic leadership perspective with practical guidance. Participants will explore how leading organizations are rethinking integration approaches, architectural models, and operating practices to ensure systems are interoperable, data is accessible, and workflows are connected across the entire customer journey.

The session emphasizes the organizational and operational realities of integration, including cross-functional collaboration between marketing, IT, data, and operations teams. Attendees will learn how to prioritize integration efforts, establish scalable frameworks, and create shared accountability for maintaining connected, efficient ecosystems.

Participants will leave with:

  • A clear understanding of how integration drives MarTech performance and business outcomes
  • Practical strategies for connecting systems to enable seamless data flow and collaboration
  • Guidance on building integration frameworks that support scalability and flexibility
  • Insight into how integrated ecosystems improve efficiency, visibility, and execution
  • An actionable framework to assess and strengthen their organization’s integration strategy

This workshop is ideal for CMOs, marketing technology and operations leaders, IT and data professionals, and enterprise stakeholders who want to maximize the return on their technology investments by building a more connected, efficient, and scalable ecosystem.


Agenda

Facilitator 

Danilo Tauro, CEO, CartographAI 

Danilo Tauro is co-founder and CEO of CartographAI, an AdTech and MarTech vendor intelligence platform covering 1,000+ vendors across 40+ categories. He has worked across leading brands, platforms, and advisory firms in the space: P&G, Amazon Ads, Uber Advertising, and McKinsey & Co. Danilo holds a PhD in Business Engineering.

Expert Panelists 

Steve Hayes, Senior Director, Digital Product Management, Universal Destinations & Experiences

Steve Hayes is a Senior Director of Digital Product Management at Universal Destinations & Experiences, leading enterprise digital experience capabilities and data-driven marketing transformation. He brings 15+ years of experience driving large-scale digital, data, and MarTech initiatives for global brands, such as Marriott International, Ashley Furniture, and Disney, with a focus on personalization, customer engagement, and measurable business growth. Known for bridging business, data, and technology, he partners with executive leaders to deliver scalable platforms, unlock customer value, and enable privacy-compliant innovation.

Lisa Markou, EVP, Platforms, Publicis Collective 

Lisa Markou has worked in the advertising field for over 20 years. She is currently the Executive Vice President, Platforms at Publicis Collective, where she manages the Ad Ops, Data Engineering, BI, JIRA developers, and project management disciplines. She is blessed with a wonderful family that includes her husband, Nate, and her energetic, funny, and loving twins, Zachary and Isabella, who are 10 years old. Her happy place is on her pontoon boat in the middle of the lake during the hot summer months in Michigan.