2023 ANA Advancements in Measurement Conference: A Virtual Experience

Thank you to our speakers, sponsors, hosts, and everyone who attended the 2023 ANA Advancements in Measurement Conference!

Videos and Presentations

All available conference presentations and videos can be viewed and accessed through the Agenda.

Save the Date

For the 2023 ANA Data, Analytics, & Measurement Conference, presented by Google, this August 21 – 23 in Chicago!

Go Further

With marketing intelligence from ANA Newsstand's ANA magazine, B2B Marketer, Forward, and Greater Good below.

How to View B2B Customers Through a More Nuanced Lens

by Patricia Yeager, 3 weeks ago

B2B Marketers Face Increasing Pressure to Prove Their Worth

by Chris Warren, 1 month ago

Getting Global Rights Management Right

by Tim Hale, 2 months ago

Marketers' Top Priorities for 2023

by John Nardone, 4 months ago

The 2023 ANA Advancements in Measurement Conference focused on the accelerating forces of change in the industry and the revolutionary techniques marketers are using as a result. The dynamic speaker lineup featured marketers and researchers who are not afraid to think outside the box and deploy new, advanced tools and solutions to drive their business forward.

This two-day virtual event covered a wide range of session topics, including privacy compliance, C-suite metrics that matter, inclusive measurement, audience insights, AI measurement application, and much more.