ANA Magazine


Covering everything from brand activation to major initiatives, ANA keeps you on top of the latest marketing news and insights with in-depth stories, profiles, infographics, and more.

  • Quick Bits for February 2, 2017

    ANA Magazine   February 2, 2017  

    What marketers need to know this week: How much Super Bowl ads cost, what Heinz is doing for its employees this Smunday, why Google deleted 1.7 billion ads in 2016, and more.

  • Amplify Your Story

    ANA Magazine   February 1, 2017  

    Using social influencers to drive shopper marketing.

  • Quick Bits for January 26, 2017

    ANA Magazine   January 26, 2017  

    What marketers need to know this week: agencies reach secret settlements with marketers, how much Derek Jeter’s sports journalism site raised in funding, Unilever’s plan to save children’s lives, and more.

  • Four Trends That Will Impact Marketing in 2017

    ANA Magazine   January 25, 2017  

    This presentation previews four trends that are sure to impact marketers and the industry in 2017.

  • 3 Rules for Brands Sharing Memes

    ANA Magazine   January 24, 2017  

    A cautionary tale and best practices for marketers who want to share memes and celebrity likenesses in social media marketing.

  • Quick Bits for January 19, 2017

    ANA Magazine   January 19, 2017  

    What marketers need to know this week: BuzzFeed's coup over Trump, institutional trust is failing, magic unicorns, and more.

  • A New Political Environment in Washington

    ANA Magazine   January 12, 2017  

    What marketers and the advertising industry can expect from the new Trump Administration

  • Quick Bits for January 12, 2017

    ANA Magazine   January 12, 2017  

    CBS joins Hulu’s new live-streaming service, Spotify offers Obama a job, the Minnesota Mitsubishi White Bear makes it big, and more.

  • Channeling TV

    ANA Magazine   January 10, 2017  

    New findings show TV is still the most trusted, and most viewed, medium out there.

  • Marketing's Augmented Reality After Pokémon GO

    ANA Magazine   January 3, 2017  

    Properly done, AR can be a compelling experience with tremendous potential to both engage large audiences for extended periods and trigger specific behaviors in the real world.

  • Fight the Adblockalypse

    ANA Magazine   December 29, 2016  

    Fed up with the flood of ads getting between them and the content they seek, consumers have turned to ad blocking to clean up their online experience. Not only are they banishing the ads that annoy them, thanks to ad blockers, they’re hardly seeing any ads at all — it’s the adblockalypse.

  • A Future So Bright

    ANA Magazine   December 6, 2016  

    From virtual reality to vertical video to smart TVs and faster connections, video has hit some major milestones in 2016, so what’s next?

  • Artificial Intelligence

    ANA Magazine   December 5, 2016  

    Technology that once existed only in science fiction is now available in many consumers’ back pockets. Here’s a look at artificial intelligence, by the numbers.

  • Getting Creative

    ANA Magazine   December 4, 2016  

    A calculated risk for agencies and a less-than-perfect indicator of what marketers can expect for their brands, spec work may not be worth the trouble.

  • A Good Example

    ANA Magazine   December 3, 2016  

    New ANA Chairman Marc Pritchard has used P&G’s marketing to talk about social issues and make a difference in the world — his plans for the industry are no different.

  • #ANALOG for December 2016

    ANA Magazine   December 2, 2016  

    The big change coming to ANA magazine; T-Mobile’s drive to connect cars to the IoT; a picture-perfect change on Instagram; upcoming events; key stats; quick facts; and more.

  • #ANALOG for November 2016

    ANA Magazine   November 8, 2016  

    How Dos Toros Taqueria turned a new location opening into a Snapchat event; the Ally Bank stunt that will have you staring into your spare change jar; the numbers on industry morale; upcoming events; key stats; quick facts; and more.

  • The Evolution Will Be Addressed

    ANA Magazine   November 7, 2016  

    Reports of TV advertising’s death are greatly exaggerated. Addressable TV is the next step in mass marketing to consumers; here’s a look at what it means for finding the right audience, measurability, and more.

  • End of the Line

    ANA Magazine   November 6, 2016  

    Jim Speros, the EVP of corporate communications at Fidelity Investments, has lived a storied career. On the eve of his retirement, Speros sits down to share some final thoughts on the industry and the profession of marketing.

  • To Hell and Back

    ANA Magazine   November 5, 2016  

    How a scientific expedition into an active volcano helped GE marketers tell the story of the Industrial Internet, explain the company’s own evolution, and help save lives.


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