ANA Magazine

A growing challenge for marketers, naming requires a highly strategic approach to make sure new brand names resonate with the intended audience and align with corporate goals.

What marketers need to know this week: Sponsors join the USWNT’s fight for equal pay, Tyson Foods will distribute plant-based nuggets, and more.

Marketers need to ensure that celebrating anniversaries and other major events aligns with the company’s overall goals and objectives.

As brands boost their spending on influencer marketing programs, new tools and metrics are emerging to maximize investments in this rapidly growing area.

What marketers need to know this week: JPMorgan Chase will use AI to refine its marketing, Twitter uses real tweets in its new campaign, and more.

Augmented reality and similar technologies have yet to go mainstream, but a growing number of major brands aren’t waiting for the inflection point.

What marketers need to know this week: Facebook pays a record fine, Macy’s removes controversial plates, and more.

Regardless of the type of agency model adopted, it's crucial that brands build an environment that's conducive to solving marketing- and advertising-related problems creatively.

What marketers need to know this week: Five ads were nominated for an Emmy, major tech brands come under fire from Congress, and more.

Though still avant-garde in the marketing industry, consumer neuroscience offers marketers powerful insights that they can begin implementing into their campaigns today.

Older generations are beginning to join millennials in opting for streaming services like Hulu and Netflix over linear TV and it’s creating new opportunities for brands. But the complexity and fragmented nature of the space are presenting some challenges as well.

Looking for ways to battle Amazon, retailers such as Walmart, Nike, Kroger, and The Home Depot have stepped up their buy-online-pickup-in-store (BOPIS) game. Doing everything from improving pickup systems to adding special parking sections for BOPIS buyers, their efforts are delivering success.

What marketers need to know this week: Instagram takes steps to prevent bullying, Kohl’s bets big on Amazon returns, and more.

Following revelations about mishandling consumer data and its slow response to dealing with hateful and dangerous rhetoric on its platform, Facebook has been forced to take a long, hard look at itself. As user engagement sputters, it’s a good time for marketers to question the value of the social giant in their marketing mix — but is the platform, still wielding market share like a cudgel, too big to give up on?

BMW marketing campaign featuring recycled ads takes a page from the comedy series Mystery Science Theater 3000 to promote the automaker’s certified pre-owned vehicles.

What marketers need to know this week: Facebook cracks down on quacks, Aquafina ditches plastic bottles, and more.

5G is expected to offer unprecedented capacity to support networking across vast numbers of devices — providing marketers with ample opportunities to get their messages out and grow their audiences.

What marketers need to know this week: Political ad spend will reach record heights in 2020, Arby’s makes carrots out of meat, and more.

Marketers need to keep their skills sharp and relevant in the digital age. Here are four areas where they can focus their learning.

Broadening the representation of female artists and producers in the entertainment industry? That’s music to Jennifer Breithaupt’s ears. In this Q&A, Breithaupt, global consumer banking CMO at Citi, discusses her company’s participation in the #SeeHer initiative, its launch of #SeeHerHearHer, how Citi uses its sponsorships to drive greater inclusiveness in the music industry, and more.