ANA Magazine

What marketers need to know this week: Mayochup is coming, 40 percent of clients don't trust their agencies, and more.

What marketers need to know this week: How Waffle House can help indicate the severity of a storm, Amazon and Google top a loyalty list, and more.

Brands must invest in marketing technology to meet ever-growing demands for positive customer experience.

What marketers need to know this week: Colin Kaepernick is the new face of Nike, Lyft rolls out its first electric scooters, and more.

As a part of its effort to increase accurate portrayals of women and girls across all media by 2020, #SeeHer has created the #WriteHerRight writers guide. Initially geared toward screenwriters, the guide is full of useful tips for content and ad copywriters. Start with these four questions.

As digital marketing takes over, these brands are proving that print is still a crucial component to their marketing through innovative storytelling.

While content marketing has become a standard way to engage consumers, some marketers are elevating the approach to create something more: an authentic community that revolves around the brand. Here’s how the World Surf League uses content to connect with surfing fans.

Vanity metrics no longer cut it; CMOs need key performance indicators that tell how campaigns are affecting the bottom line. Here’s what Visit Philadelphia and other industry experts look for when choosing KPIs that matter.

What marketers need to know this week: Gen Z is set to surpass millennials, posting to Facebook too much could hurt your brand, and more.

As marketing evolves, the role of the chief marketing officer will become even more challenging — and even more important and influential — than ever before. Eight CMOs weigh in on what it will take to succeed in the years ahead.

What marketers need to know this week: Olay's #FaceAnything highlights fearless women, ad spending on connected TV is on the rise, and three other pieces of marketing news.

Read the nine best quotes from the 2018 ANA Digital & Social Media Conference, which brought together more than 700 of the industry's best and brightest marketers for three days of deep learning.

A question regarding citizenship being added to the 2020 U.S. census could have major implications for marketers.

What marketers need to know this week: A six-year-old influencer launches his own toy line, a mega-merger falls apart, and more.

New research from PQ Media revealed that the U.S. product placement market will top more than $10 billion in 2018. Here's why brand integrations into TV shows are booming in an age of shifting viewing behavior.

What marketers need to know this week: Wieden+Kennedy’s new AR platform will turn your record into a lava lamp, things are looking up for Wayfair, and more.

As social media takes a lead role in customer service, chatbots have come into their own as a key component in message marketing. Here’s what every marketer should know.

What marketers need to know this week: Samsung reveals its “unbreakable” phone screen, Burger King pokes fun at the “pink tax,” and more.

On the verge of a potentially game-changing merger, Aetna CMO David Edelman leads a marketing transformation.

From Domino’s to National Geographic, how innovative brands are using unusual tactics to grab consumer attention.