ANA Magazine

From Domino’s to National Geographic, how innovative brands are using unusual tactics to grab consumer attention.

What marketers need to know this week: Gal Gadot wants us to “Be More Human” in a new ad for Reebok, Lay’s releases limited edition chip flavors, and more.

As privacy concerns grow among consumers, marketers need to find a way to strike a balance between delivering highly personalized messaging and overstepping their bounds.

What marketers need to know this week: Plus sizes will soon be available from J.Crew, Starbucks cuts out plastic straws, and more.

While some companies are shelving the heritage value of their brands, others, including Upfield, Ford, Hunter Douglas, Benjamin Moore, and Hormel, are capitalizing on the intergenerational equity of products and brands to retain existing customers and attract new ones.

What marketers need to know this week: Most companies are still struggling to comply with the GDPR, young consumers named Dove the “most trustworthy” brand, and more.

It’s been two years since the ANA’s blockbuster report on media transparency sparked a firestorm in the industry. A new report from McKinsey looks at where things stand today.

What marketers need to know this week: Disney acquires 21st Century Fox, Burger King and Budweiser want to know “whassup,” and more.

Despite revolutionizing ad buying, many marketers and advertisers are still unclear on how to properly execute programmatic buys. These five tips will provide some clarity.

What marketers need to know this week: L.L.Bean wants to get you out of the office, marketers are lagging behind in personalizing customer experiences, and more.

How Visa, Coca-Cola, Hyundai, and others are making the most of their FIFA World Cup sponsorships.

What marketers need to know this week: AT&T has acquired Time Warner, marketers are concerned about a new census question, and more.

What marketers need to know this week: IHOP is becoming IHOb, Mercedes-Benz is launching a subscription pilot, and more.

Companies like MassMutual and Kia Motors America are increasingly relying on solid data analysis to help the C-suite wrap its arms around social media.

What marketers need to know this week: Ambien doesn’t cause racism, Walmart will now provide college tuition, and more.

The rising popularity of GIFs in online conversations is creating an opportunity for brands to slip into consumers’ conversations. Here’s what marketers need to know.

What marketers need to know this week: Revlon appoints its first female CEO, Tesla catches heat over malfunctioning brakes, and more.

Search engine optimization has become a far broader challenge than improving Google ranking. Brands must also take into account other search vehicles, including audio-centric technologies.

What marketers need to know this week: the Senate voted in favor of net neutrality, Janelle Monáe has the power to take over your Spotify playlists, and more.

The ANA Advertising Financial Management Conference is the only industry focused entirely on marketing finance and procurement. These are ten key things you may have missed at this year's conference.