Quick Bits for the Week of November 11, 2019
ANA Magazine November 11, 2019What marketers need to know this week: A turducken-flavored chip, the first brand to test products in space, and more.
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Covering everything from brand activation to major initiatives, ANA keeps you on top of the latest marketing news and insights with in-depth stories, profiles, infographics, and more.
What marketers need to know this week: A turducken-flavored chip, the first brand to test products in space, and more.
viewA focus on niche subjects and unique customer experiences is helping indie bookshops in the fight to survive in the age of Amazon.
viewWhat marketers need to know this week: Facebook settles with U.K. data privacy watchdog, Bud Light rewards a beer hero, and more.
viewBrands with a purpose that benefits people or society outperform the stock market by 120 percent. It’s time to put your business in position to start benefitting from brand purpose. Get started with these four tips.
viewWhat marketers need to know this week: the FTC cracks down on fake product reviews, Pizza Hut tests a round box, and more.
viewRelevance to the consumer — rather than just random giveaways — is at the core of rewards programs for a growing number of brands and organizations.
viewWhat marketers need to know this week: print magazine advertising is back; Feeding America marches on its data; an interview with #SeeHer STEM advisor Knatokie Ford, Ph.D.; and more.
viewWith digital marketing moving at a furious pace, ethical guidelines must be enforced, modified, and amended on a regular basis.
viewWhat marketers need to know this week: the meat industry pushes back against plant-based brands, Glenlivet unveils whisky pods, and more.
viewAd-skipping technology and a sea of content options are creating multiple opportunities for product placement.
viewKnatokie Ford, Ph.D., former senior policy adviser in the Obama White House Office of Science and Technology Policy and current STEM and entertainment engagement adviser to the ANA’s #SeeHer initiative, discusses the power that diversity and inclusiveness bring to storytelling; the importance of portraying women in TV, film, and advertising as they are; and more.
viewWhat marketers need to know this week: Nielsen expands its measurement capabilities, Nevada’s new privacy law, and more.
viewWhile the glory days of glossy periodicals may never return, magazines still capture the attention of highly desirable consumers — and new methods to measure marketing effectiveness are helping print advertising prove its worth.
viewProduct launches are a growing opportunity for brands to show that they understand their customers — and know how to cater to them.
viewWhat marketers need to know this week: SPAM unveils a pumpkin spice variety, Juul halts all advertising, and more.
viewColors tend to come into fashion — and fall out. Marketers need to keep an eye on broader trends for insights regarding consumer preferences.
viewU.S. marketers will spend nearly $30 billion on programmatic video this year. There are myriad ways for brands to maximize those investments.
viewWhat marketers need to know this week: LEGO wants to rebuild the world, Sandy Hook Promise ad shows back to school season with a dark twist, and more.
viewNASCAR’s business strategy provides valuable lessons for marketers about the importance of being customer-focused first.
viewWhat marketers need to know this week: Google faces a nationwide antitrust investigation, Apple rethinks its pricing, and more.
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