ANA Magazine

 

Covering everything from brand activation to major initiatives, ANA keeps you on top of the latest marketing news and insights with in-depth stories, profiles, infographics, and more.

  • Louder Together

    ANA Magazine   May 20, 2020  

    The advertising, marketing, and media industries are coalescing to fight the coronavirus. PSAs and content designed to educate the public about the disease lead the charge.

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  • Are Shoppable Posts Clicking with Consumers?

    ANA Magazine   May 15, 2020  

    Since first appearing on Facebook and Instagram in 2016, shoppable posts have only grown, fully rolling out to 46 nations on both channels in 2018. Twitter, YouTube, and TikTok each began testing shoppables last year. As consumers' online behavior evolves, are they taking the shortcut to the shopping cart, or is the URL path to purchase as long as ever?

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  • A Different Breed of Marketing

    ANA Magazine   May 8, 2020  

    Petfluencers spark an instant connection with consumers and attract the kind of audiences that should make most marketers jealous. A growing number of brands are giving it a whirl, building marketing campaigns around these unconventional social media stars.

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  • Marketers Ante Up for In-Game Advertising

    ANA Magazine   April 24, 2020  

    Once the advertising domain of in-game developers, mobile gaming is starting to attract a growing number of business sectors eager to reach a dedicated audience. New (and non-intrusive) ad formats abound for buyers.

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  • Is AI the End of Agencies As You Know Them?

    ANA Magazine   April 10, 2020  

    Ongoing changes wrought by AI and machine learning will completely upend client-agency relations, transforming everything from deliverables and metrics to projects and interactions. But the changes could spur much tighter relationships, as well.

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  • Effects of the Coronavirus on Marketing May Be Incalculable

    ANA Magazine   April 3, 2020  

    With as much as one-fifth of the world’s population told to stay inside, effects of the novel coronavirus on the economy have been swift and could be long lasting. Here’s how the virus is affecting marketing.

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  • Why Brands Need to Get in on the Joke

    ANA Magazine   March 27, 2020  

    More and more B2C and B2B marketers are starting to take humorous advertising very seriously. Such ads build rapport with consumers and cut through the proverbial clutter.

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  • Communication Breakdown

    ANA Magazine   March 13, 2020  

    Undisclosed markups are just one of several issues eroding the trust between clients and their agencies. Against an ominous backdrop, the heat is on both sides to not let pain points fester. Here’s what industry leaders at Unilever, Sam’s Club, the ANA, and the 4A’s are doing to make things better.

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  • The State of the States for Marketing Incentives

    ANA Magazine   March 6, 2020  

    States offer financial breaks to entice advertisers and generate much-needed revenue. Here’s where the brand and procurement teams can look for big savings.

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  • Is It TikTok’s Time?

    ANA Magazine   February 28, 2020  

    While still relatively new, TikTok has generated a fair share of users — and controversy. Despite its shaky start, the popularity and levity of the site make it an increasingly alluring option for marketers.

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  • As Reddit Broadens its Appeal, What’s the ‘Ask’ for Marketers?

    ANA Magazine   February 21, 2020  

    Once wary of the no-holds-barred social media platform, brands are finding unique ways to engage with Reddit’s 430 million monthly users.

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  • Six Is the New 30

    ANA Magazine   February 14, 2020  

    Call it the yin and yang of brand advertising: Six-second ads enjoy a halo effect from related content, while longer ads have more opportunity to tell a story and engage consumers.

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  • The Succession Conundrum

    ANA Magazine   February 7, 2020  

    While an outside perspective can be helpful, fresh ideas readily exist within an organization. The onus is on upper management to encourage those executives who aspire to be the CMO.

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  • Shooting for Brand Relevance

    ANA Magazine   January 31, 2020  

    Looking to make a bigger-than-life impression on consumers, some brands are tapping big-name directors to produce ad spots with a cinematic flair. While the end result can be a scene stealer, it requires more than just a large budget. Marketers must be willing to cede some creative control to let the director’s vision — and the brand — shine through.

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  • The Fight Over Fraud

    ANA Magazine   January 24, 2020  

    Fueled in part by a lack of transparency in the media buying process, the marketing industry faces a troubling rise in the number of fraudulent websites and bots that convert illegitimate traffic into ill-gotten revenue. The problem is so pervasive that it’s begun to skew data and give an inaccurate view of the digital marketplace. For brands, it means keeping an eye on where the money goes is more important than ever.

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  • Taking a Bite out of Super Bowl Advertising

    ANA Magazine   January 17, 2020  

    With 68 percent of U.S. homes owning pets, viewers of the Puppy Bowl and other animal-related programming are highly engaged, and often extend the conversation via their social channels.

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  • Marketers Embark on the Post-Optimization Era

    ANA Magazine   January 10, 2020  

    Marketers’ overreliance on data has come at the expense of cultivating long-term planning and making emotional connections with consumers. Beware the perils of programmatic advertising.

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  • California’s Data Privacy Law Stirs Uncertainty for Marketers

    ANA Magazine   January 3, 2020  

    California’s data privacy law is a sea change for brands, enabling consumers to opt out of data sales and compelling marketers to track down any party to whom it has sold that consumer’s data during the preceding 90 days.

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  • Brands Need to Bridge Expanding Gaps in Customer Experience

    ANA Magazine   December 27, 2019  

    By failing to measure their customer experience efforts, marketers are giving themselves a false sense of their CX prowess.

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  • The Best Quotes from the 2019 ANA Masters of Marketing Week

    ANA Magazine   December 21, 2019  

    With a record-breaking number of attendees and one of the best speaker lineups in recent memory, the 2019 ANA Masters of Marketing Week was a fountain of valuable insights for attendees. These were our 10 favorite quotes from speakers during the event.

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