B2B Marketer

With a new strategy and campaign in place, Xerox’s John Kennedy is charting a new course for the venerable brand.

Client-agency relationships still aren’t perfect, but addressing these key issues will go a long way toward improving them.

Learn how Karen Walker, CMO at Cisco, turns customers into brand advocates and blends B2B and B2C buyer patterns.

Deluxe Corp. goes all in on content to gain an edge.

PwC has raised awareness of its abilities through the power of interactive storytelling.

USG Boral puts customers at the center of its building solutions.

With its Manchester United sponsorship deals, Aon shoots and scores its way to global brand visibility.

PJA advertising + marketing employs a puzzle-solving game to promote higher education.

Kathy Button Bell is changing the perception of science as a profession, and she’s starting with Emerson.

Digital data helps Travelers reach its customers; content marketing in B2B organizations; and ten takeaways from BMA15.

Using a three-phased approach, Merrill Lynch was able to successfully promote adoption of its new technology platform, “Merrill Lynch One.”

Video presents an array of opportunities for B2B marketers. Here’s how to leverage the medium to generate results.

GE’s Linda Boff explains how taking chances on digital platforms helps the company stay relevant and reach B2B audiences.

The five keys to the future of B2B marketing, the role of technology when it comes to connecting with consumers, and inside the mind of Rishad Tobaccowala, chief strategist at Publicis Groupe.

Eduardo Conrado of Motorola Solutions discusses how collaboration between marketing and IT can enhance the customer experience.

More B2B marketers are embracing mobile marketing. Here’s what you should consider before jumping in.

Siemens built awareness for its PLM software by helping SpaceX facilitate the development of its Falcon launch vehicles and Dragon space capsule.

Blair Christie of Cisco explains the brand’s focus on its employees; takeaways from the 2014 ANA Masters of Marketing Conference; ANA research reveals five blind spots on the road to marketing’s full potential; and how to develop a social brand identity statement.