B2B Marketer

 

Through best practices, case studies, interviews, and expert advice, B2B Marketer provides the strategic and tactical edge marketers need to attract, nurture, and convert today's always-on buyers.

  • Getting Down to Work

    B2B Marketer   October 29, 2015  

    With a new strategy and campaign in place, Xerox’s John Kennedy is charting a new course for the venerable brand.

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  • Room for Improvement

    B2B Marketer   October 29, 2015  

    Client-agency relationships still aren’t perfect, but addressing these key issues will go a long way toward improving them.

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  • Inside the Mind of Karen Walker

    B2B Marketer   October 8, 2015  

    Learn how Karen Walker, CMO at Cisco, turns customers into brand advocates and blends B2B and B2C buyer patterns.

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  • The Rewards of Risk

    B2B Marketer   October 7, 2015  

    Deluxe Corp. goes all in on content to gain an edge.

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  • Extraordinary Solutions

    B2B Marketer   July 30, 2015  

    PwC has raised awareness of its abilities through the power of interactive storytelling.

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  • Hitting the Sweet Spot

    B2B Marketer   July 30, 2015  

    USG Boral puts customers at the center of its building solutions.

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  • It’s Game On

    B2B Marketer   July 30, 2015  

    With its Manchester United sponsorship deals, Aon shoots and scores its way to global brand visibility.

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  • Making the Pieces Fit

    B2B Marketer   July 30, 2015  

    PJA advertising + marketing employs a puzzle-solving game to promote higher education.

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  • Raising the Cool Factor

    B2B Marketer   July 30, 2015  

    Kathy Button Bell is changing the perception of science as a profession, and she’s starting with Emerson.

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  • Touchpoints

    B2B Marketer   July 30, 2015  

    Digital data helps Travelers reach its customers; content marketing in B2B organizations; and ten takeaways from BMA15.

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  • All For One

    B2B Marketer   April 30, 2015  

    Using a three-phased approach, Merrill Lynch was able to successfully promote adoption of its new technology platform, “Merrill Lynch One.”

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  • No More Excuses

    B2B Marketer   April 30, 2015  

    Video presents an array of opportunities for B2B marketers. Here’s how to leverage the medium to generate results.

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  • Sold on Digital

    B2B Marketer   April 30, 2015  

    GE’s Linda Boff explains how taking chances on digital platforms helps the company stay relevant and reach B2B audiences.

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  • Touchpoints

    B2B Marketer   April 30, 2015  

    The five keys to the future of B2B marketing, the role of technology when it comes to connecting with consumers, and inside the mind of Rishad Tobaccowala, chief strategist at Publicis Groupe.

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  • Breaking New Ground

    B2B Marketer   January 1, 2015  

    Eduardo Conrado of Motorola Solutions discusses how collaboration between marketing and IT can enhance the customer experience.

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  • The Next Frontier

    B2B Marketer   January 1, 2015  

    More B2B marketers are embracing mobile marketing. Here’s what you should consider before jumping in.

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  • The Right Stuff

    B2B Marketer   January 1, 2015  

    Siemens built awareness for its PLM software by helping SpaceX facilitate the development of its Falcon launch vehicles and Dragon space capsule.

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  • Touchpoints

    B2B Marketer   January 1, 2015  

    Blair Christie of Cisco explains the brand’s focus on its employees; takeaways from the 2014 ANA Masters of Marketing Conference; ANA research reveals five blind spots on the road to marketing’s full potential; and how to develop a social brand identity statement.

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