B2B Marketer

Despite lingering concerns about privacy, security, and compliance, small and midsized businesses are slowly seeing the value of cloud-based solutions.

B2B brands like Xerox and Anisa International are increasingly embracing person-to-person marketing to connect on a more human level.

A quick guide to how B2B marketers can build a stronger relationship with sales, improving the work environment and raising ROI at the same time.

Companies are developing unique strategies to overcome marketing inertia and spur innovation.

Business-to-business CMOs are increasingly expected to drive growth for their companies. Here's how four are providing more value to existing customers and winning new ones.

By instilling data-driven marketing and advanced analytics throughout their respective organizations, NASCAR and IBM are improving business outcomes.

A quick rundown of the five trends that will surely have a big impact on B2B marketing in 2018.

This brief presentation will provide B2B marketers some ideas for making their owned media work even harder to obtain leads and sales.

A recent survey by Social Media Manager found that Facebook is now the most-used channel of B2B marketers, followed by LinkedIn and Twitter. Here's what's driving the rise of Facebook and the challenges that still exist.

With more and more B2B buyers expecting an omnichannel relationship with their business partners, companies are responding by developing e-commerce platforms, in part to thwart the growing threat from wholesaler sites.

A simple, straight-forward guide to one of the most effective, yet underused processes in B2B marketing.

Social media, evolving technologies, and modern marketing principles are driving trade show success.

Whether you're a B2B marketer looking to improve lead gen, cut costs, or optimize overall process, artificial intelligence can help.

After years of talking about the potential of B2B mobile marketing, marketers may finally be seeing the light.

Promoting multiple types of content within emails and integrating them with other marketing channels are just two ways to drive better results.

Though still in its infancy, data virtualization is a possible remedy for B2B marketers struggling with information overload.

An advertising takeover of Grand Central amplifies Thomson Reuters as a media company with answers.

What marketers should consider for a successful brand change agenda.

When it comes to B2B marketing and social media, LinkedIn offers unrivaled engagement and value, and promoted InMail is one of the most effective tools on the platform. In this presentation, we'll cover how to execute paid InMail campaigns to get the results you want.

Eighty percent of B2B companies spend less than 30 percent of their time and budget on customer retention, a survey found. And that's a big problem.