B2B Marketer
Through best practices, case studies, interviews, and expert advice, B2B Marketer provides the strategic and tactical edge marketers need to attract, nurture, and convert today's always-on buyers.
-
Getting Their Heads in the Cloud
B2B Marketer February 8, 2018Despite lingering concerns about privacy, security, and compliance, small and midsized businesses are slowly seeing the value of cloud-based solutions.
view -
B2B Gets Emotional
B2B Marketer January 30, 2018B2B brands like Xerox and Anisa International are increasingly embracing person-to-person marketing to connect on a more human level.
view -
How B2B Marketers Can Build a Stronger Relationship with Sales
B2B Marketer January 23, 2018A quick guide to how B2B marketers can build a stronger relationship with sales, improving the work environment and raising ROI at the same time.
view -
Stare Down Fear
B2B Marketer January 18, 2018Companies are developing unique strategies to overcome marketing inertia and spur innovation.
view -
Growing the Top Line
B2B Marketer January 11, 2018Business-to-business CMOs are increasingly expected to drive growth for their companies. Here's how four are providing more value to existing customers and winning new ones.
view -
Leading by Example
B2B Marketer December 14, 2017By instilling data-driven marketing and advanced analytics throughout their respective organizations, NASCAR and IBM are improving business outcomes.
view -
5 B2B Trends to Watch For in 2018
B2B Marketer December 12, 2017A quick rundown of the five trends that will surely have a big impact on B2B marketing in 2018.
view -
5 Ways B2B Marketers Can Make Owned Media Work Harder
B2B Marketer November 24, 2017This brief presentation will provide B2B marketers some ideas for making their owned media work even harder to obtain leads and sales.
view -
Facebook Woos B2B Marketers
B2B Marketer November 16, 2017A recent survey by Social Media Manager found that Facebook is now the most-used channel of B2B marketers, followed by LinkedIn and Twitter. Here's what's driving the rise of Facebook and the challenges that still exist.
view -
Expectations Rising for B2B E-commerce
B2B Marketer November 2, 2017With more and more B2B buyers expecting an omnichannel relationship with their business partners, companies are responding by developing e-commerce platforms, in part to thwart the growing threat from wholesaler sites.
view -
5 Ways to Become a More Agile B2B Marketing Team
B2B Marketer October 31, 2017A simple, straight-forward guide to one of the most effective, yet underused processes in B2B marketing.
view -
Event Marketing in a Digital Age
B2B Marketer October 26, 2017Social media, evolving technologies, and modern marketing principles are driving trade show success.
view -
Three Ways AI Will Improve B2B Marketing
B2B Marketer October 10, 2017Whether you're a B2B marketer looking to improve lead gen, cut costs, or optimize overall process, artificial intelligence can help.
view -
Can B2B Mobile Marketing Fulfill Its Promise?
B2B Marketer October 5, 2017After years of talking about the potential of B2B mobile marketing, marketers may finally be seeing the light.
view -
How to Boost B2B Emails
B2B Marketer September 21, 2017Promoting multiple types of content within emails and integrating them with other marketing channels are just two ways to drive better results.
view -
Tying Data All Together
B2B Marketer September 14, 2017Though still in its infancy, data virtualization is a possible remedy for B2B marketers struggling with information overload.
view -
Stealing the Spotlight
B2B Marketer September 7, 2017An advertising takeover of Grand Central amplifies Thomson Reuters as a media company with answers.
view -
Why Innovative Businesses Need a Brand Change Agenda
B2B Marketer August 31, 2017What marketers should consider for a successful brand change agenda.
view -
How to Optimize Your LinkedIn InMail Campaigns
B2B Marketer August 29, 2017When it comes to B2B marketing and social media, LinkedIn offers unrivaled engagement and value, and promoted InMail is one of the most effective tools on the platform. In this presentation, we'll cover how to execute paid InMail campaigns to get the results you want.
view -
Reconsidering Customer Retention
B2B Marketer August 24, 2017Eighty percent of B2B companies spend less than 30 percent of their time and budget on customer retention, a survey found. And that's a big problem.
view