B2B
Through best practices, case studies, interviews, and expert advice, ANA magazine's B2B department provides the strategic and tactical edge marketers need to attract, nurture, and convert today's always-on buyers.
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Keeping Email Campaigns Healthy During the Coronavirus
B2B April 29, 2020With most every business reassessing overall spending due to the coronavirus outbreak, it’s an opportune time for B2B companies to reassess their email marketing strategy and ensure that the audiences receiving their emails are getting immediate value.
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Nurturing Relationships, Wielding Influence
B2B April 15, 2020Being simpatico with vendors themselves — and not being in thrall to social media messaging or online reviews — can be highly influential in the B2B purchasing process.
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Singing From the Same Sheet of Data
B2B March 25, 2020With insightful customer data that can be shared with sales, B2B marketers can start to fracture the walls separating their sales and marketing organizations, enabling them finally to pursue revenue growth based on a collaborative, customer-first approach.
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Taking the Lead on Sales Enablement Is Driving Growth
B2B March 4, 2020Companies that let marketers steer the sales-enablement process exceed their revenue goals much more so than brands that put sales reps in charge, says a new report. And the C-suite is taking note.
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Brand Managers Face a World of Problems
B2B February 19, 2020The onus is on marketers to spot regional or cultural trends that may impact their business category and/or products and services — even if the company lacks a significant global presence.
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Buyer Committees Hold the Key to ABM Success
B2B February 5, 2020To bolster their marketing strategy to purchasing committees, B2B brands must supply a constant stream of information and continually track who’s in (and who’s not) when it comes to closing a deal.
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B2B Brands Jumping into the Stream
B2B January 22, 2020Netflix, Hulu, Amazon Prime, HBO, and Showtime provide valuable lessons for B2B marketers eager to ramp up their investments in streaming media.
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B2B Brands Continue Steep Climb Up Content Marketing Hill
B2B January 8, 2020Part of the problem? B2B brands are looking for a quick fix. But companies need up to a year to properly build a content marketing audience.
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Four Things B2B Marketers Should Do to Prep for 2020
B2B December 23, 2019The new year is fast approaching, but 2019 isn’t over just yet. In this presentation, we’ll cover some of the ways business marketers can make the most of the remaining days this year, positioning themselves to reach new levels of success in the new year.
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How TCMA Balances Automation with a Personal Touch
B2B December 18, 2019Considered the ‘third stage’ in sales and marketing transformation, through-channel marketing automation (TCMA) plays into the growing reliance on partner relationships throughout the B2B sector.
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Failing to Connect the Data Dots
B2B December 11, 2019B2B marketers are having an increasingly tough time leveraging the streams of data they collect. One result: content marketing programs suffer from a lack of direction.
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Defining B2B Marketing Success in a Post-Digital Era
B2B November 27, 2019Fast-emerging technologies are turning B2B marketers into data scientists — and enabling them to be more creative than ever before. Job one: striking a balance between automation and the human touch.
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Four Tips for Better B2B Brand Marketing
B2B November 20, 2019With new research showing that B2B businesses that invest in long-term marketing strategies like branding significantly outperform their competitors, it is time for business marketers to take a cue from their B2C counterparts and take brand building seriously.
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B2B and B2C Marketers Are Starting to Follow the Same Playbook
B2B November 13, 2019B2B brands adopt more and more characteristics of consumer marketing, while B2C companies steal a page or two from the business marketing playbook.
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B2B Marketers Find Their Voice
B2B October 30, 2019For B2B marketers to optimize voice technology they need to use natural, everyday language — and work closely with sales to deploy the right words and/or terms.
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Four Ways Your B2B Brand Can Implement Automation
B2B October 23, 2019From AI-powered live chat functions to a wealth of possibilities in relationship email marketing, marketing automation is poised to greatly improve the B2B customer experience while making life easier for B2B marketing and sales teams.
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Customer Advocacy Is the New Sounding Board for B2B Marketing
B2B October 16, 2019B2B marketers are starting to appreciate the value of creating customer experiences so their constituents feel obligated to advocate and share those experiences with others.
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Marketing and PR Alignment Is a Major Boon for B2B Marketers
B2B October 2, 2019A close working relationship between communications and marketing teams is essential to brand success, both internally and externally.
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How B2B Brands Can Better Monetize LinkedIn
B2B September 25, 2019With its ease of targeting, high level of member engagement, and extensive database, LinkedIn continuously boosts its appeal among business marketers.
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Four Ways Blockchain Will Enhance B2B Marketing
B2B September 18, 2019With the potential to improve transparency, reduce fraud, improve customer experiences, and more, blockchain appears poised to revolutionize business marketing. Though it is still relatively unknown among consumers, business marketers would be remiss to ignore this rapidly growing technology.
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