B-to-B Marketer

Referral programs have become the bedrock upon which much of B-to-B marketing success is built. In this presentation, we cover five tips to help you launch and nurture your own referral program.

In this Q&A, Intel CMO Steve Fund shares his thoughts on a new branding campaign designed to showcase the products and services Intel technology enables.

Don't finalize your 2017 B-to-B marketing plans without first including a resolution to experiment with the four tactics from this presentation.

Here are four examples of B-to-B marketing campaigns that help to dispel some of the myths surrounding multicultural marketing.

A close examination of the winning entries from 2016 ANA Genius Awards reveals that The Clorox Company, Hilton Worldwide, Turner Broadcasting, and Syngenta have a lot in common — what you might call the habits of highly effective marketing analytics experts. Here are five that stand out.

Despite its techie roots, agile marketing holds broad appeal for B-to-B marketers.

Jim Speros on creativity and courage; using improv to improve brand communications; challenges to the success of native content; and more.

With 25 years of B-to-B marketing experience, CMO Jill Kouri is reshaping the marketing organization at JLL.

Stein IAS’ Reuben Webb weighs in on the importance of company values.

The B-to-B customer is changing, and learning to optimize big data could be the key to keeping up.

Veteran B-to-B marketer Gary Slack is the first inductee into the ANA B-to-B Hall of Fame.

CMO Matt Preschern's approach to marketing has translated to award-winning work for HCL Technologies.

Tips to generate more leads with direct mail, the blurring line between sales and marketing, aligning sales and marketing, and insights on content marketing.

O.C. Tanner's Michelle M. Smith examines a new study on B-to-B marketers as growth drivers.

Avoid these mistakes when choosing a marketing technology solution.

To fully become growth drivers, B-to-B marketers must overcome a number of challenges.

Despite the growth of social, email remains a powerful B-to-B marketing channel.

Richard Blabolil offers his take on acquiring and retaining diverse talent.

As expectations rise, B-to-B companies are putting greater focus on the customer experience.

Thanks to its blockbuster sponsorship deal with Manchester United, Aon’s global profile has soared. But as CMO Phil Clement can attest, the benefits don’t stop there.