B2B Marketer
Through best practices, case studies, interviews, and expert advice, B2B Marketer provides the strategic and tactical edge marketers need to attract, nurture, and convert today's always-on buyers.
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Building a Better Mousetrap for B2B Content Marketing
B2B Marketer May 22, 2019B2B marketers have relied far too long on whim to fuel their content marketing efforts. They need to shift their mindset and produce content that specifically caters to customers and better aligns with the overall business objectives.
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A New Bond for B2B Marketers
B2B Marketer May 8, 2019For Victoria Keese Morrissey, Caterpillar’s Global Marketing and Brand Director, cultivating relationships is crucial for the nearly 100-year-old company to excel in the 21st century.
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Four Ways to Make Your B2B Podcast Not Suck
B2B Marketer April 24, 2019With more and more Americans tuning in, podcasts offer a compelling content opportunity for B2B marketers looking to stand out. These four tips will help ensure your podcasting efforts drive real value instead of wasting time.
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Decluttering the Marketing Process, One Step at a Time
B2B Marketer April 10, 2019As the marketing function grows more complex, the onus is on CMOs to be more selective about their marketing stack and focus more sharply on their customers.
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Four Steps to Break Down Silos at Your B2B Organization
B2B Marketer March 20, 2019Silos are the bane of every corporate marketer’s existence. Ahead, we’ll cover a quick four-step guide to help you break them down.
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The Future of B2B Marketing?
B2B Marketer March 6, 2019Artificial intelligence and machine learning have enormous potential for helping marketers create a better experience for their customers and improve campaign performance metrics.
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Next-Gen Customer Advocacy
B2B Marketer February 20, 2019B2B companies increasingly are rethinking their customer advocacy programs to better engage ambassadors and fuel business growth.
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Four Ways B2B Marketers Can Use Virtual Reality and Augmented Reality
B2B Marketer February 6, 2019Though they’re often seen as B2C toys, emerging technologies like augmented and virtual reality also offer a lot of potential and value for business marketers. This presentation takes a look at how B2B marketers can get started with these exciting new opportunities.
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5 Trends in B2B Email Marketing
B2B Marketer January 30, 2019Brands and email specialty firms have become much savvier about leveraging new tools and strategies to boost deliverability rates, increase automation, and maintain email’s integral role in B2B marketing. Here are five trends likely to gain traction in 2019 and beyond.
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Content As a Differentiator
B2B Marketer January 23, 2019In today’s challenging environment, B2B marketers must find ways to differentiate their products or services from the competition. Many are finding that content — personalized, relevant, and properly distributed — can help them meet those challenges.
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Four B2B Trends to Look for in 2019
B2B Marketer December 27, 2018With the new year just around the corner, we take a look at some of the new trends and innovations B2B marketers can expect to see after the calendar turns.
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Create an Ideal Customer Profile
B2B Marketer December 20, 2018More and more B2B marketers are relying on ICPs to target prospects with the greatest potential and lower the cost of customer acquisition.
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The Shift to Social Selling
B2B Marketer December 13, 2018Sales reps increasingly have been using social media technology and principles to establish their personal brands and trustworthiness with leads, boosting conversions.
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Four Ways B2B Marketers Can Win This Holiday Season
B2B Marketer December 6, 2018Though holiday marketing has traditionally been seen as B2C territory, there is plenty business marketers can do to capitalize on the year-end season of giving.
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Connecting the Data Dots
B2B Marketer November 29, 2018Business-to-business marketers struggle with making data work for customer relationship management, but there are ways to overcome the challenges.
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Right Content at the Right Time
B2B Marketer November 22, 2018Tailoring content specifically to the customer's buying journey continues to confound B2B marketers, but there is a proven way forward.
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Four Voice Search Tips for B2B Marketers
B2B Marketer October 30, 2018With B2B buyers relying more and more on their own research to make a purchase decision, voice search is an area where business marketers will need expertise. If you're unsure how to make voice search work for your B2B brand, start with these four tips.
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Aligning Marketing and Sales
B2B Marketer October 25, 2018While the lack of alignment between sales and marketing is frequently lamented but rarely addressed, B2B companies like Siemens Healthineers and Dun & Bradstreet are making serious headway.
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5 Tips for B2B Podcasting Success
B2B Marketer October 18, 2018Thirty-two percent of brands and agencies reported that they currently advertise on podcasts, and 36 percent will definitely advertise in the next six months, a survey by Westwood One found. Here are five tips for getting started with podcasting.
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Five Ways B2B Marketers Can Achieve Better Results on Social
B2B Marketer October 11, 2018In order to elevate their marketing efforts, B2B companies must invest in social media. Ahead, we’ll cover five ways you can spice up your B2B social media efforts and increase the value of your social channels.
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