B-to-B Marketer

Many B-to-B companies still have a limited understanding of how to apply artificial intelligence to marketing. Here’s a quick primer.

Here are five potential native advertising blunders and how to get past them.

By joining forces, marketing and HR can build a better brand.

Five tips to turn your B-to-B video production process into a powerful ROI driver.

B-to-B marketers lag behind their B-to-C counterparts in the adoption of programmatic advertising, but that is likely to change.

Turf wars between sales and marketing are notorious within B-to-B brands and organizations, but a hypercompetitive marketplace is forcing companies from nearly every business sector to change their ways — or be left behind.

Referral programs have become the bedrock upon which much of B-to-B marketing success is built. In this presentation, we cover five tips to help you launch and nurture your own referral program.

In this Q&A, Intel CMO Steve Fund shares his thoughts on a new branding campaign designed to showcase the products and services Intel technology enables.

Don't finalize your 2017 B-to-B marketing plans without first including a resolution to experiment with the four tactics from this presentation.

Here are four examples of B-to-B marketing campaigns that help to dispel some of the myths surrounding multicultural marketing.

A close examination of the winning entries from 2016 ANA Genius Awards reveals that The Clorox Company, Hilton Worldwide, Turner Broadcasting, and Syngenta have a lot in common — what you might call the habits of highly effective marketing analytics experts. Here are five that stand out.

Despite its techie roots, agile marketing holds broad appeal for B-to-B marketers.

Jim Speros on creativity and courage; using improv to improve brand communications; challenges to the success of native content; and more.

With 25 years of B-to-B marketing experience, CMO Jill Kouri is reshaping the marketing organization at JLL.

Stein IAS’ Reuben Webb weighs in on the importance of company values.

The B-to-B customer is changing, and learning to optimize big data could be the key to keeping up.

Veteran B-to-B marketer Gary Slack is the first inductee into the ANA B-to-B Hall of Fame.

CMO Matt Preschern's approach to marketing has translated to award-winning work for HCL Technologies.

Tips to generate more leads with direct mail, the blurring line between sales and marketing, aligning sales and marketing, and insights on content marketing.

O.C. Tanner's Michelle M. Smith examines a new study on B-to-B marketers as growth drivers.