From our partners in the ANA Thought Leadership Program: Insights and intelligence that drive brands forward.

  • Financial Services Firms Fall Far Short with Women

    Forward   February 28, 2019  

    U.S. financial services firms are leaving money on the table when it comes to their relationships with female investors, a new Kantar study finds. Women hold $782 billion in investable assets — here's how they approach investing, and what financial marketers can do to win their business.

  • Radio’s Social Influencers

    Forward   February 19, 2019  

    While the online influencer marketing industry is facing issues with fraudulent accounts and phantom traffic, marketing’s original influencer, the on-air radio personality, is still a reliable, highly trusted connection to a large percent of the consumer population.

  • The Key to Consumer Attention Is Relevance

    Forward   December 27, 2018  

    Consumers today have infinite options when it comes to premium content, so brands looking to break through must focus on relevance to keep consumers engaged.

  • Context Is the Missing Piece to Brand Safety and Greater ROI

    Forward   December 18, 2018  

    Issues with brand safety in the digital realm are driving advertisers toward pairing context and content — ensuring ads show up alongside brand-suitable materials that resonate with consumer audiences.

  • The Audio Boom

    Forward   December 4, 2018  

    From radio to podcasts to smart speakers, the growing prevalence of audio content is undeniable, and it’s creating a massive opportunity for brands that are willing to listen.

  • Why Integration Matters in an Omnichannel World

    Forward   November 20, 2018  

    The fragmented nature of today's media landscape makes it impossible for brands to reach audiences in a single place at a single time. Marketers must take an omnichannel approach to reach consumers — and do so in an integrated, coordinated way. Here's how direct mail can help unify that approach, tying disparate channels together into a holistic brand communication strategy.

  • Why TV Should Be Part of Every Brand Marketer’s Toolkit

    Forward   October 2, 2018  

    Despite what marketers may have heard about viewer attention fragmenting across screens and media formats, the growing trend of cord cutting, or younger generations losing interest in TV content, it doesn’t mean TV is going away. TV is still a valuable and worthy channel for brand marketers — here’s why.

  • The New Economics of TV Advertising

    Forward   September 18, 2018  

    With addressable TV growing more than 20 percent per year, the economics of TV advertising are shifting. Advertisers will need to adapt their TV strategies to how technology is changing consumer TV viewing habits.

  • How Direct-to-Consumer Brands Succeed — and Why It’s Not Too Late for Incumbents

    Forward   September 4, 2018  

    Many direct-to-consumer companies are seriously challenging established brands. Incumbent brands need to learn how to better compete while keeping their marketing spend as efficient as possible. Luckily, advanced TV can be a key tool for driving brand accountability and growth.

  • Data-Driven Messaging

    Forward   August 7, 2018  

    Media consumption has evolved to a point where brands are struggling to reach consumers in the moments they’re paying attention to any one particular medium. In order to succeed, marketers need to employ strategies centered on data-driven messaging, which helps deliver personalized messages at scale.

  • Engaging the Powerhouse U.S. Hispanic Online Shopper

    Forward   July 3, 2018  

    Knowing your audience is a fundamental part of marketing. Here’s what advertisers need to know about Hispanic online shoppers and what makes them unique.

  • Making Artificial Intelligence Real

    Forward   June 19, 2018  

    How brands like Toyota are using artificial intelligence to get real marketing results.

  • Ten Things to Look for in a Programmatic Advertising Partner

    Forward   May 22, 2018  

    Ten things every advertiser should keep at the top of their list when assessing whether potential programmatic partners meet their digital advertising needs.

  • Media’s Influence on American Conversation

    Forward   May 8, 2018  

    Local TV is a key driver of daily conversations and word-of-mouth impressions. Here’s what that means for marketers.

  • Five Modern Challenges Facing Accounts Payable

    Forward   April 10, 2018  

    Five issues commonly faced by accounts payable and how electronic payment methods can help overcome them.

  • When Bad Things Happen to Good Video Ads

    Forward   March 27, 2018  

    The technology boom that ushered in digital media and created a new way for brands to engage consumers with video has outpaced the evolution of the industry’s traditional workflows. Here’s one way marketers can deal with the complexity.

  • The Programmatic TV Opportunity

    Forward   December 19, 2017  

    New technology is making programmatic TV advertising an enticing opportunity for advertisers.

  • Can Radio Work for Your Brand? Yes, It Can

    Forward   December 5, 2017  

    Technological innovation has provided the ability to measure listening-to-action and attribute that behavior directly to radio advertising; as a result, radio has never been more poised to address marketing's challenges.

  • 5 Digital Advertising Predictions for 2018

    Forward   November 21, 2017  

    From connected TV to the status of the digital supply chain, technology company The Trade Desk give its predictions for what the marketing industry can expect in 2018.

  • The Convergence of TV and Digital

    Forward   November 7, 2017  

    Over-the-Top (OTT) streaming services and other technological advancements may have altered the ways in which people consume television programming, but they're also creating big opportunities for advertisers.


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