Partner Content

Bringing agency responsibilities in-house takes many forms, and there’s no one way to do it that will work for every marketing organization. Those eyeing in-housing as a solution should consider a number of factors in making their decisions — not least of which is whether in-housing is the right move at all.

As consumers’ media consumption continues to evolve, marketers will need to leverage data modeling tactics and smarter data management practices to keep their video advertising tuned in.

Once considered a passing fad, the in-house agency is an increasingly common component within many marketing organizations. At a recent ANA conference, marketers from multiple industries discussed the benefits of building an in-house agency; here are a few key points.

As a growing number of people hunger for global change, the onus is on brands and organizations to take a stand and find their “good.” It starts with making a long-term commitment.

New research from Innovid on the rise of connected TV reveals interrelated trends that will be critical to driving video advertising forward and will have major implications for advertisers. Here’s a closer look at those insights and what they mean for marketers advertising on CTV.

The death of TV has been greatly exaggerated. In fact, TV is more vibrant and more watched than it's ever been in its life. However, it’s also a far more complex medium than it’s ever been, and that creates a major challenge for brands trying to reach the right audiences. Here’s how the masters of TV advertising use technology, strategy, and know-how to build effective campaigns in the new golden age of television.

Brands are missing the boat when it comes to spurring the market for wearable medical devices.

A data-first TV strategy, involving software and automation, is the most effective way for marketers to increase the precision of their investments and reach their ideal customer at scale.

The key to a successful programmatically created ad involves factoring in four major considerations: segmentation, context, circumstance, and time. Here’s what marketers need to do to ensure programmatic creative delivers the right message to the right person at the exact right time.

Is there 21st-century wisdom for marketers in the 16th-century words of William Shakespeare? Marketers must adopt a new workflow for putting ads in front of consumers — one that ensures a brand’s love doesn’t go unrequited.

U.S. financial services firms are leaving money on the table when it comes to their relationships with female investors, a new Kantar study finds. Women hold $782 billion in investable assets — here's how they approach investing, and what financial marketers can do to win their business.

While the online influencer marketing industry is facing issues with fraudulent accounts and phantom traffic, marketing’s original influencer, the on-air radio personality, is still a reliable, highly trusted connection to a large percent of the consumer population.