Marketing News

Chili's taps Grammy-winning singer and flutist Lizzo to reimagine its iconic baby back ribs jingle alongside a menu upgrade.

Etsy launches "Celebrate Being Human," a new brand campaign spotlighting life's most meaningful moments as automation and artificial intelligence reshape daily life.

DemandBird launches a B2B social media management platform designed to consolidate campaign execution, approvals, and reporting in one system.

Google announces its biggest search engine upgrade in more than 25 years, introducing conversational artificial intellgence tools and autonomous information agents.

Oscar Mayer is bringing all six Wienermobiles back to Indianapolis Motor Speedway for the second Wienie 500 on May 22, racing alongside the Indy 500 weekend.

Integral Ad Science is expanding its artificial intelligence-powered Meta Content Block List to Threads, giving advertisers new tools to strengthen brand safety and boost their ROI.

Pringles and Miller Lite are expanding their co-branded snack line with two new limited-edition flavors timed to grilling season. The collaboration could signal a growing appetite among CPG brands for seasonal, flavor-forward partnerships that extend reach across categories.

Warner Bros. Discovery launches Unbreakable, a cross-platform ad suite bridging linear, digital, and social media.

Kraft Heinz on Tuesday launched "The United Tastes of America," the condiment company's largest-ever portfolio campaign. The campaign ties HEINZ, Oscar Mayer, and other brands to America's 250th anniversary taking place this summer.

CMOs now direct 15.3 percent of marketing budgets to AI, yet only 30 percent report mature readiness to scale those efforts. The gap between AI ambition and execution may be widening as flat budgets and underdeveloped infrastructure put growth goals at risk.

Dove Men+Care launches a FIFA World Cup 2026 campaign built around a global soccer anthem and fan rituals. The Unilever brand's sponsorship strategy, creator partnerships, and city activations signals how marketers are linking sports passion to everyday care.

LinkedIn introduces the LinkedIn Ads Agency Certification, creating a standardized way for B2B brands to assess agency expertise on the platform. The move could reshape how marketers evaluate partners, credentials, and accountability in social media advertising.

Van Leeuwen and Rula partner on "Therapy in a Cup," blending ice cream with access to free therapy during Mental Health Awareness Month. The collaboration highlights how brands are experimenting with mental health messaging, experiential marketing, and low-friction entry points to care.

DoorDash brings the 'mom group chat' to life with a Mother's Day campaign blending memes, retail deals, and dining perks. The effort highlights the modern "mom village" and shows how cultural humor and utility can shape seasonal brand marketing.

Claire's is rolling out a summer ad campaign centered on autonomous sensory meridian response and sensory play to redefine modern girlhood for gen Alpha. The strategy blends in-store activations, creator platforms like Coverstar, and reduced screen time, signaling a broader shift in tween marketing.

Expedia names IShowSpeed its official travel partner, signaling a deeper push into creator-led marketing aimed at gen Z travelers. The collaboration highlights live-streamed travel, social platforms, and data showing younger audiences may trust creators more than traditional media.

CMO Council research finds brands that wed artificial intelligence (AI) with human oversight are three times more likely to achieve measurable ROI. The study shows that trust, data readiness, and human judgment, combined with AI, improves customer connection and creativity.

Integral Ad Science (IAS) launches IAS Total TV as connected TV viewing overtakes linear, offering show-level transparency across major streaming platforms. The suite combines media quality, supply-path data, and outcomes, signaling how advertisers may rethink verification and accountability in streaming TV.

Just 10 percent of B2B marketers say they are confident they are reaching the right accounts, according to a new AdExchanger, Bombora, and PrograMetrix study. The findings suggest measurement approaches may be lagging behind increasingly complex, full-funnel B2B campaigns.

Adobe Rolls Out CX Enterprise Coworker, a new tool using agentic artificial intelligence to connect disparate platforms and improve customer experience workflows across the enterprise.