Marketing News

iSpot on Tuesday launched SAGE, an agentic AI platform designed to sharpen brands’ advertising effectiveness. The system accelerates ad analysis, generates creative insights, and delivers competitive intelligence for ad campaigns that run across network TV and streaming networks.

Vaseline and Red Lobster are spreading the love for Valentine’s Day. The two brands on February 4 announced the debut of the “Vaseline x Red Lobster Kissing Booth,” a limited-time Valentine's Day experience transforming select booths at Red Lobster's Times Square location from February 10 through February 12.

Lady Gaga's cover of the theme from "Mister Rogers' Neighborhood" teases a new Redfin ad campaign that premieres during Super Bowl LX that touts a $1 million home as its prize.

Squarespace's Super Bowl LX spot "Unavailable," starring Emma Stone and directed by Yorgos Lanthimos, explores the high stakes of domain ownership in today's crowded digital landscape.

Nielsen on Tuesday announced that it is launching a program to enhance TV measurement, starting with Super Bowl LX on February 8. The new pilot methodology for co-viewing incorporates the use of Nielsen's proprietary wearable measurement devices, which are worn on the wrists of Nielsen panelists and resemble a smart watch.

State Farm on Monday rolled out a teaser for a new ad campaign that premieres during Super Bowl LX. The campaign, "Stop Livin' on a Prayer," turns Bon Jovi's iconic tune "Livin' on a Prayer" into a humorous play that encourages viewers not to settle for coverage that makes them feel "halfway there."

Michelob ULTRA's new "The ULTRA Instructor" campaign pairs Kurt Russell with Olympic talent to link Super Bowl LX and the Winter Games in a sports‑driven marketing push.

The Coca-Cola Co. on Tuesday rolled out a new global campaign for FIFA World Cup 2026. The campaign — focusing on the emotional highs and lows that fans experience watching the tournament — will feature three spots that will run throughout the next few months leading up to the start of the tournament on June 11.

Oakley Meta on Monday released a teaser for a Super Bowl LX ad plugging the brand's sleek eyewear, powered by artificial intelligence. Spike Lee, YouTuber iShowSpeed, and several elite athletes will showcase the smart glasses in what is the product's biggest promotion yet.

Budweiser will return to Super Bowl LX with "American Icons." The 60-second spot will celebrate the beer brand's 150th anniversary and feature the iconic Budweiser Clydesdales in their 48th national appearance during the Big Game — with an assist from Lynyrd Skynyrd's classic tune, "Free Bird."

It's a marriage between streaming networks and the video-saturated app, TikTok. The social media platform on Wednesday rolled out a new set of tools designed to help entertainment advertisers reach TikTok users through personalized content and convert them into new streaming subscribers.

For the third consecutive time, generative artificial intelligence ranks as the most important consumer trend, cited by 70 percent of marketers, according to the Mediaocean's "2026 Advertising Outlook Report" released Wednesday. The trend underscores the growing influence on how people engage with brands.

The average invalid traffic rate across all media channels combined is 8.5 percent — or $63 billion lost to invalid traffic — according to "The Global Invalid Traffic Report 2026" released on Tuesday by Lunio. That figure is expected to grow significantly this year amid the ongoing rise of AI agents and bot traffic.

After nearly a decade, Dos Equis is bringing back "The Most Interesting Man in the World" for a new campaign that launched last Friday. The campaign, which includes shorter formats and storytelling targeting digital platforms, kicks off the next chapter of the brand's "Stay Thirsty" platform.

The Walt Disney Co. on Tuesday announced the launch of an enterprise marketing and brand organization designed to align the media giant's marketing teams, bolster its ability to reach consumers throughout the world, and sharpen the company's ad campaigns.

French fry fans, rejoice. There's a much tidier way for dipping fries in ketchup without making a mess, thanks to the Heinz Dipper, a new fry box with a built-in ketchup compartment that Heinz introduced on Tuesday. The new product was informed by a high percentage of consumers frustrated by ketchup packaging.

SKITTLES is suiting up for a live-action ad scheduled to run during Super Bowl LX on February 8. Partnering with grocery delivery service Gopuff and starring Elijah Wood, the candy brand is running a sweepstakes in which one winner will be able to see SKITTLES' Super Bowl ad right before their eyes.

Disney rolled out a bevy of advertising products at CES 2026, including a new video generation tool designed for advertising, enabling brands to create high-quality, connected TV-ready commercials using existing brand assets and guidelines. The media giant also said it is ramping up its ad measurement portfolio.

Miller Lite, a Molson Coors Beverage Co. brand, on Thursday rolled out a new campaign, "Legendary Moments Start with a Lite." The ad campaign stars Christopher Walken, who reminds consumers that socializing face-to-face is more fulfilling than scrolling — especially with a bottle of Miller Lite in hand.

Albertsons Media Collective — the retail media arm for Albertsons — on Tuesday announced the launch of in-store incrementality measurement that delivers advertisers causal insights into how in-store media drives incremental sales. Retail media is expected to grow 88.5 percent from 2024 to 2028, to nearly $98 billion.