Marketing News

Only a quarter of marketing leaders call themselves highly advanced in adopting emerging martech tools, a new CMO Council study finds. Organizational silos may be blocking companies from scaling AI's business value.

BERO, the non-alcoholic beer brand founded by actor Tom Holland, is launching limited-edition Spider-Man-themed cans tied to the July 31 theatrical release of "Spider-Man: Brand New Day." The move could signal how celebrity-founded brands are leveraging entertainment IP to reach new consumers in a crowded non-alcoholic beverage market.

Kraft Heinz and the Walt Disney Company announce a multi-year alliance placing 10 brands across Disney parks, cruise ships, and media platforms. The deal could reshape how food brands pursue cultural relevance through experiential and entertainment partnerships.

Burger King launches two customer-experience initiatives — "Your Way Champion" and "Whopper Guarantee" — directly shaped by feedback from its "Listening Initiative." The moves could signal a broader shift in how QSR brands turn real-time guest input into operational and marketing strategy.

The FDA is proposing a rule that could force prescription drug TV and radio ads to include all risk and safety information within the spot itself. The change may reshape pharma D2C campaign strategy, creative development, and media buying across a market that spent nearly $6 billion on national TV drug ads in 2025.

A new IAB report finds that most CTV buyers question the quality of their ad inventory, with fraud and unverified sourcing driving widespread distrust. As U.S. digital ad spend approaches $81.9 billion, confidence gaps across purchasing methods may reshape how marketers allocate budgets.

Neutrogena is challenging beauty culture with "Break the Rules," a new brand mission pushing science over social media trends. The campaign could reshape how consumers evaluate skincare by centering dermatologist credibility over viral influence.

Mike's Hard Lemonade and Genesis are partnering with Netflix on custom ad campaigns tied to Will Ferrell's golf comedy series The Hawk. The deals signal a growing shift toward branded entertainment as brands seek unconventional ways to reach new audiences.

Most brand owners are falling behind on paid media measurement even as data tools multiply, according to new research from WFA and Ebiquity. The findings may signal a growing competitive divide between marketers who act on evidence and those still relying on vanity metrics.

A bipartisan House agreement on the KIDS Act could reshape how brands target, engage, and collect data from minors online. The bill's scope extends well beyond privacy compliance and may affect platform design, AI use, and influencer strategies.

State Farm is launching a fifth season of its branded gaming reality show, Gamerhood, on Twitch and YouTube. The move reflects a growing trend of brands creating original programming — or co-marketing with streaming platforms — that could reshape how companies build audience loyalty.

Werther's Original is launching a new music subgenre, Soft Caramel Rock, and a retro sweepstakes to celebrate its soft caramels. The campaign taps nostalgia marketing and may signal a broader shift in how candy brands connect with consumers.

Febreze launches "Can't Wash This," targeting soccer's odor problem as Major League Soccer eyes 47 million new fans from the FIFA World Cup 2026. The Procter & Gamble brand's partnership with Trevor Noah and four MLS clubs could reframe how consumer brands tap into surging U.S. soccer culture.

The artificial intelligence advertising market is projected to reach $14.12 billion in 2026, up from $11.17 billion in 2025. A new ResearchAndMarkets.com report finds programmatic advertising and personalization are driving growth that could push the market to $36.34 billion by 2030.

Mike's Hot Honey debuts a short film starring Tariq "Black Thought" Trotter of The Roots as the centerpiece of a nationwide campaign. The effort shifts from awareness to ambassador recruitment, inviting fans to join a commission-based community that could reshape how the brand drives sales.

Dove is partnering with the Prime Video series "Elle," the "Legally Blonde" prequel, to weave its Pink Beauty Bar into the show's 1990s storyline. The deal — spanning in-show integrations, creator collaborations, and a live experience — reflects a growing trend of brands embedding into TV narratives.

Global luxury spending hits $1.65 trillion U.S. dollars as artificial intelligence, secondhand shopping, and experiences reshape how consumers engage with the market. Brands may need to rethink relevance as meaning — not product — increasingly drives luxury purchasing decisions.

Reddit launches "People Are The Best," a new campaign celebrating authentic human conversation amid the rise of artificial intelligence and chatbots. The campaign, developed by Mischief, may signal a broader industry shift toward brands championing real connection over digital noise.

A new House bill proposes a federal department dedicated to AI oversight, as bipartisan legislation and a White House executive order signal accelerating regulatory momentum. Marketers tracking AI governance, NIL sponsorship, and state privacy compliance may face significant new rules ahead.

TikTok unveils Symphony Agent at Cannes Lions 2026, bringing agentic artificial intelligence to ad creation, creator discovery, and content scaling. The tools may reshape how brands engage with the platform's more than 1 billion users.