Marketing News

Grey Goose is teaming up with "The Devil Wears Prada 2" for a global campaign to help plug the sequel, which hits theaters May 1. The campaign features ads starring Heidi Klum, along with a signature cocktail, pop-ups, and brand activations.

The NBA and The Coca-Cola Company on Tuesday announced a new multiyear global marketing partnership that brings Sprite back as the league's exclusive soft drink. PepsiCo, which previously held the position as official sponsor, will keep its ties to the NBA with sponsorships through its Ruffles and Gatorade brands.

It's the end of an era. Burger King on Monday debuted a new campaign, "There's A New King And It's You," retiring the brand's longtime King mascot and placing the crown on guests. The campaign is in keeping with the brand's ongoing efforts to steer its marketing strategy based on customer input.

Marriott Bonvoy has a series of ad plays tied to the NCAA's March Madness, which tips off next week. The luxe hotel chain on Wednesday rolled out a new campaign, "Where Gameday Checks In," featuring athletes, teams, and fans as they connect through the shared rituals of sports travel, in addition to other marketing efforts.

U.S. grocery shoppers are open to trying new brands and are more averse to higher prices, a recent survey shows. At the same time, consumers are beginning to use online tools powered by artificial intelligence to vet products they're considering purchasing.

Old Spice on Tuesday launched its "The End of Adolescents" campaign, updating its "Mom Song" campaign from 2014. The new effort features a licensed version of "End of the Road" by Boyz II Men and introduces its Swagger Signature Scent Control system.

Just about 50 percent of marketers have full visibility into the exact payment amounts provided to influencers while many of them do not have full visibility into agency compensation, according to the "Influencer Marketing Agency Compensation " study released late last month by the ANA.

McDonald's launches "First Job Confessional," a campaign celebrating Employee Appreciation Day (March 6) by showcasing early-career skills and strengthening employer branding across key U.S. cities.

Garnier taps model and activist Gisele Bündchen to debut its Fructis Diamond Sleek anti-humidity spray, blending high-performance hair care and wellness-led storytelling in a creator-driven launch for marketers.

Merrell launches its first global ad campaign, "It Starts Outside," marking its 45th anniversary and expanding its brand platform around everyday outdoor culture.

WPP launches Elevate28, a major restructuring that unifies the company into four global units, aiming to simplify operations, spur growth, and compete amid sweeping industry consolidation.

ESPN spoofs pharma marketing to promote its Tournament Challenge app, using humor and familiar pharmaceutical advertising tropes to diagnose “Bracketbrain” among March Madness fans.

KAYAK’s new “Got that right” campaign tackles traveler stress with two fresh spots and data-driven insights on how younger consumers plan trips.

NBCUniversal on Sunday debuted “LA28 Dreamin’,” the first ad plugging the network’s coverage of the 2028 Summer Olympics in Los Angeles. The two minute promo, starring Kate Hudson and Team USA athletes, premiered during the closing ceremony of the Milan Cortina 2026 Olympic Winter Games.

More than two-thirds of consumers (67 percent) agree that brands favor acquisition over keeping existing customers, according to “The 2026 Customer Loyalty Report.” However, most brands report a 50/50 budget split between new customers and existing ones, suggesting a perception problem for brands.

Kellogg’s Frosted Flakes has partnered with hip-hop artist JID for a new ad campaign that reimagines the cereal brand’s anthem. The campaign serves up a bowl of nostalgia with a musical twist catering to younger consumers.

StreetEasy on Tuesday announced the launch of its brand campaign, "Be a Forever New Yorker,” to celebrate the real estate company’s 20th anniversary. The campaign, which will roll out across several media channels and throughout the MTA, encourages New Yorkers to live in the city permanently through buying real estate.

LinkedIn on Tuesday debuted a new global brand campaign, “The Network That Works For You,” that targets the funny bone. The campaign, developed with McCann New York, uses humor to reflect everyday workplace realities and shows how LinkedIn connects business professionals with brands and organizations.

More than half (53 percent) of marketers struggle to unify measurement across channels for optimization, per the ANA’s “State of Marketing Measurement Report.” The report, based on the responses from roughly 95 marketers, also found that inconsistent metrics remain a sticking point.

Target announced Monday that it was joining a test-and-learn effort to develop ads for ChatGPT.