Editor's Picks for ANA Magazine

Looking for ways to battle Amazon, retailers such as Walmart, Nike, Kroger, and The Home Depot have stepped up their buy-online-pickup-in-store (BOPIS) game. Doing everything from improving pickup systems to adding special parking sections for BOPIS buyers, their efforts are delivering success.

Following revelations about mishandling consumer data and its slow response to dealing with hateful and dangerous rhetoric on its platform, Facebook has been forced to take a long, hard look at itself. As user engagement sputters, it’s a good time for marketers to question the value of the social giant in their marketing mix — but is the platform, still wielding market share like a cudgel, too big to give up on?

BMW marketing campaign featuring recycled ads takes a page from the comedy series Mystery Science Theater 3000 to promote the automaker’s certified pre-owned vehicles.

Broadening the representation of female artists and producers in the entertainment industry? That’s music to Jennifer Breithaupt’s ears. In this Q&A, Breithaupt, global consumer banking CMO at Citi, discusses her company’s participation in the #SeeHer initiative, its launch of #SeeHerHearHer, how Citi uses its sponsorships to drive greater inclusiveness in the music industry, and more.

While static billboards are still part of the ad mix, digital screens in all shapes and sizes are becoming more common, giving marketers the ability to run high-quality video content outside the home.

Understanding what consumers think of your brand is critical, but it’s not always an easy thing to determine — or understand. Here’s how marketing experts at Hershey, USPS, and Huge, among others, measure consumer brand affinity.

To be sure, customizing CPG products is in the nascent stage. However, considering the pace of change in the marketplace — and consumers’ growing penchant for personalized items — brands ignore the trend at their own peril.

Despite years of effort, the advertising industry continues to lack diversity, but a growing number of brands and organizations are going beyond the rhetoric and developing legitimate programs designed to build, nurture, and grow a diverse and inclusive workforce.

A growing number of brands are dipping into the past to use classic references from pop culture to play on consumers’ nostalgia and finding it’s a safe place to be in an increasingly polarizing climate.

Celebrities still hold sway over the purchasing decisions of their fans, but influencer marketing is changing the nature of that relationship, and deepening exposure of celebrities’ online lives is creating brand safety issues marketers must learn to navigate.

When CMOs are under the gun to succeed, they are more likely to make choices based on short-term gains rather than long-term strategic growth, causing a vicious cycle that may shrink their tenure even further.

After several years of rolling right along, the economy could be headed for another recession. There are a number of steps marketers can take to inoculate their brand from the next downturn.

Cannabis is a potential boon for the advertising industry, which will be tasked not just with creating new brands, but with educating consumers regarding the uses and benefits of marijuana products. Here's what experts recommend.

As VP of marketing culture and learning at Anheuser-Busch, Jodi Harris is determined to help the world’s largest brewer earn the distinction as the most nurturing environment for women marketers in the beer and alcoholic beverage industry.

Savvy companies are increasingly launching sustainability initiatives to meet the standards of environmental watchdogs and conscious consumers and fuel long-term growth. Marketing leaders and other experts weigh in on how to elevate “do good” efforts.

Dunkin' Brands CMO Tony Weisman discusses the rebrand set to keep Dunkin' running well into the future.

While the mission of 140, Verizon’s in-house agency, is inextricably connected to a major corporate repositioning, it provides an instructive look at the challenges facing any in-house unit, from attracting talent to working with outside agencies. Here’s how Verizon built 140.

Consumers' fear of missing out is very real and not going anywhere. Here's how marketers can tap into the trend to drive their brands forward.

A new survey by the ANA shows more and more marketing organizations are bringing agency work in house. Here’s a look at the key takeaways and what they mean for the industry.

A rebate strategy can be a complex undertaking, but done right, it can drive increased buyer interest, stronger customer loyalty, higher revenue, and greater profitability.