Editor's Picks for ANA Magazine

Brands must invest in marketing technology to meet ever-growing demands for positive customer experience.

As digital marketing takes over, these brands are proving that print is still a crucial component to their marketing through innovative storytelling.

While content marketing has become a standard way to engage consumers, some marketers are elevating the approach to create something more: an authentic community that revolves around the brand. Here’s how the World Surf League uses content to connect with surfing fans.

As marketing evolves, the role of the chief marketing officer will become even more challenging — and even more important and influential — than ever before. Eight CMOs weigh in on what it will take to succeed in the years ahead.

What marketers need to know this week: Olay's #FaceAnything highlights fearless women, ad spending on connected TV is on the rise, and three other pieces of marketing news.

A question regarding citizenship being added to the 2020 U.S. census could have major implications for marketers.

New research from PQ Media revealed that the U.S. product placement market will top more than $10 billion in 2018. Here's why brand integrations into TV shows are booming in an age of shifting viewing behavior.

On the verge of a potentially game-changing merger, Aetna CMO David Edelman leads a marketing transformation.

From Domino’s to National Geographic, how innovative brands are using unusual tactics to grab consumer attention.

While some companies are shelving the heritage value of their brands, others, including Upfield, Ford, Hunter Douglas, Benjamin Moore, and Hormel, are capitalizing on the intergenerational equity of products and brands to retain existing customers and attract new ones.

It’s been two years since the ANA’s blockbuster report on media transparency sparked a firestorm in the industry. A new report from McKinsey looks at where things stand today.

How Visa, Coca-Cola, Hyundai, and others are making the most of their FIFA World Cup sponsorships.

Companies like MassMutual and Kia Motors America are increasingly relying on solid data analysis to help the C-suite wrap its arms around social media.

The rising popularity of GIFs in online conversations is creating an opportunity for brands to slip into consumers’ conversations. Here’s what marketers need to know.

Search engine optimization has become a far broader challenge than improving Google ranking. Brands must also take into account other search vehicles, including audio-centric technologies.

Fast paced and strongly positioned, political marketing can teach a lot to corporate brands.

What marketers need to know about copyrights, rights to publicity, and other common social media legal pitfalls.

With a population of 11.5 million, African-American millennials comprise 14 percent of the total millennial population in the U.S. and 25 percent of the total black population, according to Nielsen. Brands would be wise to open their arms to this important market.

A new movement is driving industry change on sexual harassment, discrimination, and inequality in the workplace.

Creating a social organization is critical for a brand in the digital world. Here's how Dell and Coldwell Banker are going about it successfully, and the challenges that still exist.