Editor's Picks for ANA Magazine

  • Raising the Bar at Anheuser-Busch

    ANA Magazine   February 13, 2019  

    As VP of marketing culture and learning at Anheuser-Busch, Jodi Harris is determined to help the world’s largest brewer earn the distinction as the most nurturing environment for women marketers in the beer and alcoholic beverage industry.

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  • How to Lead a Successful Sustainability Program

    ANA Magazine   February 8, 2019  

    Savvy companies are increasingly launching sustainability initiatives to meet the standards of environmental watchdogs and conscious consumers and fuel long-term growth. Marketing leaders and other experts weigh in on how to elevate “do good” efforts.

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  • A Classic Brand Freshly Brewed

    ANA Magazine   January 9, 2019  

    Dunkin' Brands CMO Tony Weisman discusses the rebrand set to keep Dunkin' running well into the future.

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  • How Verizon’s In-House Agency 140 Came to Be

    ANA Magazine   January 2, 2019  

    While the mission of 140, Verizon’s in-house agency, is inextricably connected to a major corporate repositioning, it provides an instructive look at the challenges facing any in-house unit, from attracting talent to working with outside agencies. Here’s how Verizon built 140.

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  • The FOMO Phenomenon

    ANA Magazine   December 12, 2018  

    Consumers' fear of missing out is very real and not going anywhere. Here's how marketers can tap into the trend to drive their brands forward.

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  • Marketing Organizations Are Bringing Agency Services Home to Roost

    ANA Magazine   December 5, 2018  

    A new survey by the ANA shows more and more marketing organizations are bringing agency work in house. Here’s a look at the key takeaways and what they mean for the industry.

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  • Rebate Marketing Basics

    ANA Magazine   November 23, 2018  

    A rebate strategy can be a complex undertaking, but done right, it can drive increased buyer interest, stronger customer loyalty, higher revenue, and greater profitability.

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  • That's a Wrap

    ANA Magazine   November 21, 2018  

    Companies are committing more resources to product packaging-related design, marketing, and materials to break through at the store shelf.

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  • Walking the Talk

    ANA Magazine   November 14, 2018  

    Having a brand purpose is not just a nice-to-have — it's a business imperative in today's competitive marketplace. Senior marketers weigh in on how to overcome five of the biggest challenges to bringing purpose to life.

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  • Influencer Marketing's Wake-Up Call

    ANA Magazine   October 24, 2018  

    Thanks to a lack of industry standards, influencer marketing fraud is now a $100 million problem. Brands and agencies are tackling transparency and measurement issues to boost the popular marketing practice.

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  • Reimagining the In-Store Customer Experience

    ANA Magazine   October 10, 2018  

    Today's volatile, evolving retail landscape has led many venerable brands to find new ways to draw customers into the store and keep them coming back. In fact, today's on-demand economy has reset what "normal" looks like at brick-and-mortar outlets.

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  • Right on Target

    ANA Magazine   September 26, 2018  

    Location-targeted mobile advertising is projected to more than double over the next four years, to almost $39 billion. Is it time to jump on the bandwagon?

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  • Quick Bits for the Week of September 24, 2018

    ANA Magazine   September 24, 2018  

    What marketers need to know this week: Mayochup is coming, 40 percent of clients don't trust their agencies, and more.

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  • CX Marks the Spot

    ANA Magazine   September 14, 2018  

    Brands must invest in marketing technology to meet growing demands for positive customer experience.

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  • Don't Stop the Presses

    ANA Magazine   September 5, 2018  

    As digital marketing takes over, these brands are proving that print is still a crucial component to their marketing through innovative storytelling.

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  • Surf’s Up for Content Marketing

    ANA Magazine   August 31, 2018  

    While content marketing has become a standard way to engage consumers, some marketers are elevating the approach to create something more: an authentic community that revolves around the brand. Here’s how the World Surf League uses content to connect with surfing fans.

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  • The CMO of the Future

    ANA Magazine   August 22, 2018  

    As marketing evolves, the role of the chief marketing officer will become even more challenging — and even more important and influential — than ever before. Eight CMOs weigh in on what it will take to succeed in the years ahead.

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  • Quick Bits for the Week of August 20, 2018

    ANA Magazine   August 20, 2018  

    What marketers need to know this week: Olay's #FaceAnything highlights fearless women, ad spending on connected TV is on the rise, and three other pieces of marketing news.

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  • A Question on the 2020 U.S. Census Raises Issues for Marketers

    ANA Magazine   August 15, 2018  

    A question regarding citizenship being added to the 2020 U.S. census could have major implications for marketers.

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  • Integration Over Interruption

    ANA Magazine   August 8, 2018  

    New research from PQ Media revealed that the U.S. product placement market will top more than $10 billion in 2018. Here's why brand integrations into TV shows are booming in an age of shifting viewing behavior.

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