Editor's Picks for ANA Magazine

A rebate strategy can be a complex undertaking, but done right, it can drive increased buyer interest, stronger customer loyalty, higher revenue, and greater profitability.

Companies are committing more resources to product packaging-related design, marketing, and materials to break through at the store shelf.

Having a brand purpose is not just a nice-to-have — it's a business imperative in today's competitive marketplace. Senior marketers weigh in on how to overcome five of the biggest challenges to bringing purpose to life.

Thanks to a lack of industry standards, influencer marketing fraud is now a $100 million problem. Brands and agencies are tackling transparency and measurement issues to boost the popular marketing practice.

Today's volatile, evolving retail landscape has led many venerable brands to find new ways to draw customers into the store and keep them coming back. In fact, today's on-demand economy has reset what "normal" looks like at brick-and-mortar outlets.

Location-targeted mobile advertising is projected to more than double over the next four years, to almost $39 billion. Is it time to jump on the bandwagon?

What marketers need to know this week: Mayochup is coming, 40 percent of clients don't trust their agencies, and more.

Brands must invest in marketing technology to meet ever-growing demands for positive customer experience.

As digital marketing takes over, these brands are proving that print is still a crucial component to their marketing through innovative storytelling.

While content marketing has become a standard way to engage consumers, some marketers are elevating the approach to create something more: an authentic community that revolves around the brand. Here’s how the World Surf League uses content to connect with surfing fans.

As marketing evolves, the role of the chief marketing officer will become even more challenging — and even more important and influential — than ever before. Eight CMOs weigh in on what it will take to succeed in the years ahead.

What marketers need to know this week: Olay's #FaceAnything highlights fearless women, ad spending on connected TV is on the rise, and three other pieces of marketing news.

A question regarding citizenship being added to the 2020 U.S. census could have major implications for marketers.

New research from PQ Media revealed that the U.S. product placement market will top more than $10 billion in 2018. Here's why brand integrations into TV shows are booming in an age of shifting viewing behavior.

On the verge of a potentially game-changing merger, Aetna CMO David Edelman leads a marketing transformation.

From Domino’s to National Geographic, how innovative brands are using unusual tactics to grab consumer attention.

While some companies are shelving the heritage value of their brands, others, including Upfield, Ford, Hunter Douglas, Benjamin Moore, and Hormel, are capitalizing on the intergenerational equity of products and brands to retain existing customers and attract new ones.

It’s been two years since the ANA’s blockbuster report on media transparency sparked a firestorm in the industry. A new report from McKinsey looks at where things stand today.

How Visa, Coca-Cola, Hyundai, and others are making the most of their FIFA World Cup sponsorships.

Companies like MassMutual and Kia Motors America are increasingly relying on solid data analysis to help the C-suite wrap its arms around social media.