Editor's Picks for ANA Magazine

New ANA Chairman Marc Pritchard has used P&G’s marketing to talk about social issues and make a difference in the world — his plans for the industry are no different.

Reports of TV advertising’s death are greatly exaggerated. Addressable TV is the next step in mass marketing to consumers; here’s a look at what it means for finding the right audience, measurability, and more.

Jim Speros, the EVP of corporate communications at Fidelity Investments, has lived a storied career. On the eve of his retirement, Speros sits down to share some final thoughts on the industry and the profession of marketing.

Campaigns based on location data can be very effective, but there are challenges in getting there.

What brands are doing to show their support for the military and the nation’s veterans through their marketing and good works, and what other brands can do to get involved.

As TV advertising enjoys a resurgence in popularity, marketers need to know how to deal with fragmentation and the best way to maximize reach.

How brands in regulated industries keep their marketing fresh and creative while playing by the rules.

How Gatorade, GrubHub, and Trojan use Snapchat, with overviews and explanations of how the platform works and ways marketers can use it for their brands.

An independent investigation into media buying practices has set the marketing industry on edge, and a new set of guidelines is showing marketers the way forward toward media transparency.

More and more, marketers need to prove business results. Now, with the right tools, marketers can connect video ad spend to product sales.

Thanks to new technology and the opportunities it affords brands to reach consumers, marketers are finding more opportunities to deliver messaging all along the path to purchase.

How to build a better client-agency relationship through a strong evaluation process; a look at the latest trends and best practices for marketers.

Brands are shedding anachronistic portrayals of women and changing how they market to female consumers, but there’s more to be done.

Verizon’s lead marketer discusses how the telecom company is evolving to meet a new breed of consumer and what the brand change means as part of its daring reinvention.

They may be young, but no generation is as large or as influential as Generation Z. Marketers need to know who they are and how to reach them.

Disasters happen. Here’s how to prepare for when nightmare scenarios come true and the steps you should take to ensure your brand can survive.

Constant change and innovative challengers mean marketers must learn to adapt. Here are three strategies for seizing innovation from the chaos.

As a consumer-focused approach becomes the norm for many marketers, brands are developing a higher purpose in order to tell their stories and connect with consumers.

If someone is on a phone, they’re probably using emojis. Here’s a look, by the numbers.

Marketers can now definitively trace offline sales to traditional television advertising. Here’s how.