Editor's Picks for ANA Magazine

  • Winning by a Nose

    ANA Magazine   November 22, 2017  

    As brands look to make the customer experience in physical locations something that can't be duplicated online, they are increasingly developing scent marketing programs to appeal to the powerfully influential sense of smell.

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  • Using Sound to Rise Above the Noise

    ANA Magazine   November 8, 2017  

    The proliferation of voice-enabled assistants and other technologies have companies reconsidering how they use sound and music to define and reinforce brand identity.

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  • Connecting with Gen Z on Campus

    ANA Magazine   November 1, 2017  

    For brands looking to connect with gen Z, experiential marketing on or near college campuses is worth the investment.

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  • Production Process Shows Dearth of Transparency at Agencies

    ANA Magazine   October 27, 2017  

    A recent ANA report confirms issues with transparency are common in the media production process; here are the key findings, and what marketers can do to protect their dollars.

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  • Experiences Worth Sharing

    ANA Magazine   October 20, 2017  

    Social media is a powerful tool for amplifying experiential marketing before, during, and after an execution.

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  • The Emoji Fundamentals

    ANA Magazine   October 13, 2017  

    Emojis are popular in text messages and on social media, but it’s important for brands to know how to use them — and when not to. Here are five fundamentals for using emojis in marketing communications.

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  • Is There Value in Advertising Awards?

    ANA Magazine   October 6, 2017  

    Following Publicis Groupe’s decision not to enter any advertising awards shows next year, marketing leaders weigh in on the true value of industry awards to the brand and agency.

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  • Cognitive Marketing: Explained

    ANA Magazine   September 29, 2017  

    New technologies based on large-scale data analysis and artificial intelligence can anticipate consumer behavior and serve personalized messages to individuals at a rate beyond human capability. Here’s how cognitive marketing could revolutionize advertising.

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  • Sharpen Your Focus on Visual Communications

    ANA Magazine   September 27, 2017  

    People process visual information a remarkable 60,000 times faster than text. With that in mind, here are five ways to tap the power of visual communications to deliver a unique and memorable marketing message.

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  • Quick Bits for September 25, 2017

    ANA Magazine   September 25, 2017  

    What marketers need to know this week: the ad industry’s talent crisis is reaching a tipping point, CMOs have a new playbook for growth, how Google is making amends for fake traffic, and more.

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  • Finding New Markets

    ANA Magazine   September 20, 2017  

    Clever brand extension deals are helping marketers reach across aisles and departments to find new customers in unlikely places.

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  • Quick Bits for September 18, 2017

    ANA Magazine   September 18, 2017  

    What marketers need to know this week: advertising trade groups aren't sold on Apple's anti-tracking settings, marketers are buying in to martech, digital ad marketing to children is on the rise, and more.

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  • Marketing's Role in Recruiting Talent

    ANA Magazine   September 15, 2017  

    How companies like GE, Siemens, and Kimberly-Clark use marketing to entice top-tier job candidates.

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  • Reconsidering Customer Retention

    B2B Marketer   August 24, 2017  

    Eighty percent of B2B companies spend less than 30 percent of their time and budget on customer retention, a survey found. And that's a big problem.

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  • The Misunderstood Millennial

    ANA Magazine   August 18, 2017  

    There are large socio-economic differences between younger and older millennials — and marketers would be wise to take note.

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  • The Growing Influence of Influencer Marketing

    ANA Magazine   August 16, 2017  

    With influencer marketing rapidly ascending to the top of the marketing stack and commanding more budget, brands are starting to integrate the discipline with strategic communications.

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  • Why GE, eBay, and Other Brands Are Turning to Podcasts

    ANA Magazine   August 1, 2017  

    Brands like GE, eBay, and Casper are developing podcasts to cut through the clutter of digital media and capture the consumer’s imagination.

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  • Mad Men vs. Organization Men

    ANA Magazine   July 21, 2017  

    Digital consultancies owned by companies like IBM, Accenture, and Deloitte are making inroads against traditional advertising agencies by hiring creative executives and buying creative ad agencies to provide full-service marketing capabilities to national advertisers.

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  • Obtaining Cult Brand Status

    ANA Magazine   July 18, 2017  

    Obtaining cult brand status is an elusive feat, and not one entirely under the marketer's control. Still, there are ways to stack the deck. Here's how marketers at Shake Shack, YETI, and Taco Bell build and nurture cult brand followings.

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  • The Steven Spielberg of B2B

    B2B Marketer   July 13, 2017  

    2017 ANA B2B Hall of Fame inductee John Favalo turns a fascination for how things work into a brilliant career.

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