Editor's Picks for ANA Magazine

In order to maintain a strong presence, marketers need to use a consistent and well-defined brand voice.

What marketers should know about navigating an increasingly complex regulatory environment for promotions

Brands that invest in a digital asset manager (DAM) benefit from consistent branding and improved efficiencies. Here’s how to get on the DAM train.

Should brands get political? Plenty of brands make comments on societal issues, but how and when are those appropriate fodder for brand messaging?

Unique and unexpected collaborations between brands can energize a consumer base, but choosing how and with whom to team up can be difficult. Here are three keys to a successful brand collaboration.

Neuroscience methods may hold the key to delivering more effective advertising.

How the advertising industry fueled the creation of artificial intelligence, the most powerful technology humankind has ever known

How brands like TOMS, Dave's Killer Bread, and GoDaddy use socially-minded programs to show empathy and connect with millennial consumers

Companies and brands are providing more high-touch experiences to connect emotionally with customers.

A cautionary tale and best practices for marketers who want to share memes and celebrity likenesses in social media marketing.

What marketers and the advertising industry can expect from the new Trump Administration

Properly done, AR can be a compelling experience with tremendous potential to both engage large audiences for extended periods and trigger specific behaviors in the real world.

From virtual reality to vertical video to smart TVs and faster connections, video has hit some major milestones in 2016, so what’s next?

New ANA Chairman Marc Pritchard has used P&G’s marketing to talk about social issues and make a difference in the world — his plans for the industry are no different.

Reports of TV advertising’s death are greatly exaggerated. Addressable TV is the next step in mass marketing to consumers; here’s a look at what it means for finding the right audience, measurability, and more.

Jim Speros, the EVP of corporate communications at Fidelity Investments, has lived a storied career. On the eve of his retirement, Speros sits down to share some final thoughts on the industry and the profession of marketing.

Campaigns based on location data can be very effective, but there are challenges in getting there.

What brands are doing to show their support for the military and the nation’s veterans through their marketing and good works, and what other brands can do to get involved.

As TV advertising enjoys a resurgence in popularity, marketers need to know how to deal with fragmentation and the best way to maximize reach.

How brands in regulated industries keep their marketing fresh and creative while playing by the rules.