Editor's Picks for ANA Magazine

Major marketers, grappling with the issue of brand safety on digital platforms like YouTube and Google, are looking for solutions to prevent their brands from appearing alongside objectionable and inflammatory content.

Longstanding brands run the risk of seeming old or, worse, of falling into a rut of complacency. Here’s how four century-old companies keep their brands fresh and relevant.

The ANA Alliance for Inclusive & Multicultural Marketing looks to create a blueprint for the evolution of multicultural and diverse-segment marketing.

As director of national multicultural and field marketing for the west at Dunkin’ Brands, Xavier Turpin has instilled a cross-cultural mindset across the organization.

Branded social media videos are playing an increasingly vital role in driving consumer engagement, loyalty, and sales.

Past ANA Multicultural Excellence Award nominees and winners share some of their best habits and tips for success.

From Toyota to Clorox to Wells Fargo, many big brands are realizing the business benefits of the total marketing approach to marketing communications

E-commerce is booming. Here are three rules of thumb for brands looking to break in.

Fake news has become one of the major issues of the day, triggering a bit of a soul-searching crisis in the advertising industry. But what can brands do to avoid supporting or being associated with fake news? And what is the industry doing to resolve the problem?

In order to maintain a strong presence, marketers need to use a consistent and well-defined brand voice.

What marketers should know about navigating an increasingly complex regulatory environment for promotions

Brands that invest in a digital asset manager (DAM) benefit from consistent branding and improved efficiencies. Here’s how to get on the DAM train.

Should brands get political? Plenty of brands make comments on societal issues, but how and when are those appropriate fodder for brand messaging?

Unique and unexpected collaborations between brands can energize a consumer base, but choosing how and with whom to team up can be difficult. Here are three keys to a successful brand collaboration.

Neuroscience methods may hold the key to delivering more effective advertising.

How the advertising industry fueled the creation of artificial intelligence, the most powerful technology humankind has ever known

How brands like TOMS, Dave's Killer Bread, and GoDaddy use socially-minded programs to show empathy and connect with millennial consumers

Companies and brands are providing more high-touch experiences to connect emotionally with customers.

A cautionary tale and best practices for marketers who want to share memes and celebrity likenesses in social media marketing.

What marketers and the advertising industry can expect from the new Trump Administration