Editor's Picks for ANA Magazine

Verizon’s lead marketer discusses how the telecom company is evolving to meet a new breed of consumer and what the brand change means as part of its daring reinvention.

They may be young, but no generation is as large or as influential as Generation Z. Marketers need to know who they are and how to reach them.

Disasters happen. Here’s how to prepare for when nightmare scenarios come true and the steps you should take to ensure your brand can survive.

Constant change and innovative challengers mean marketers must learn to adapt. Here are three strategies for seizing innovation from the chaos.

As a consumer-focused approach becomes the norm for many marketers, brands are developing a higher purpose in order to tell their stories and connect with consumers.

If someone is on a phone, they’re probably using emojis. Here’s a look, by the numbers.

Marketers can now definitively trace offline sales to traditional television advertising. Here’s how.