Editor's Picks for ANA Magazine

As brands look to make the customer experience in physical locations something that can't be duplicated online, they are increasingly developing scent marketing programs to appeal to the powerfully influential sense of smell.

The proliferation of voice-enabled assistants and other technologies have companies reconsidering how they use sound and music to define and reinforce brand identity.

For brands looking to connect with gen Z, experiential marketing on or near college campuses is worth the investment.

A recent ANA report confirms issues with transparency are common in the media production process; here are the key findings, and what marketers can do to protect their dollars.

Social media is a powerful tool for amplifying experiential marketing before, during, and after an execution.

Emojis are popular in text messages and on social media, but it’s important for brands to know how to use them — and when not to. Here are five fundamentals for using emojis in marketing communications.

Following Publicis Groupe’s decision not to enter any advertising awards shows next year, marketing leaders weigh in on the true value of industry awards to the brand and agency.

New technologies based on large-scale data analysis and artificial intelligence can anticipate consumer behavior and serve personalized messages to individuals at a rate beyond human capability. Here’s how cognitive marketing could revolutionize advertising.

People process visual information a remarkable 60,000 times faster than text. With that in mind, here are five ways to tap the power of visual communications to deliver a unique and memorable marketing message.

What marketers need to know this week: the ad industry’s talent crisis is reaching a tipping point, CMOs have a new playbook for growth, how Google is making amends for fake traffic, and more.

Clever brand extension deals are helping marketers reach across aisles and departments to find new customers in unlikely places.

What marketers need to know this week: advertising trade groups aren't sold on Apple's anti-tracking settings, marketers are buying in to martech, digital ad marketing to children is on the rise, and more.

How companies like GE, Siemens, and Kimberly-Clark use marketing to entice top-tier job candidates.

Eighty percent of B2B companies spend less than 30 percent of their time and budget on customer retention, a survey found. And that's a big problem.

There are large socio-economic differences between younger and older millennials — and marketers would be wise to take note.

With influencer marketing rapidly ascending to the top of the marketing stack and commanding more budget, brands are starting to integrate the discipline with strategic communications.

Brands like GE, eBay, and Casper are developing podcasts to cut through the clutter of digital media and capture the consumer’s imagination.

Digital consultancies owned by companies like IBM, Accenture, and Deloitte are making inroads against traditional advertising agencies by hiring creative executives and buying creative ad agencies to provide full-service marketing capabilities to national advertisers.

Obtaining cult brand status is an elusive feat, and not one entirely under the marketer's control. Still, there are ways to stack the deck. Here's how marketers at Shake Shack, YETI, and Taco Bell build and nurture cult brand followings.

2017 ANA B2B Hall of Fame inductee John Favalo turns a fascination for how things work into a brilliant career.