Editor's Picks for ANA Magazine
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Missed Opportunity
ANA Magazine May 4, 2018With a population of 11.5 million, African-American millennials comprise 14 percent of the total millennial population in the U.S. and 25 percent of the total black population, according to Nielsen. Brands would be wise to open their arms to this important market.
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Time’s Up for Advertising, Too
ANA Magazine April 25, 2018A new movement is driving industry change on sexual harassment, discrimination, and inequality in the workplace.
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Building a Social Brand from the Inside Out
ANA Magazine April 18, 2018Creating a social organization is critical for a brand in the digital world. Here's how Dell and Coldwell Banker are going about it successfully, and the challenges that still exist.
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Five Steps to a Great Creative Brief
ANA Magazine April 11, 2018Five things marketers can do to produce a better creative brief.
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The Power of Real-Time Marketing
ANA Magazine April 4, 2018Excited by the prospect of something truly new and innovative, brands and agencies have jumped on the live video streaming bandwagon — and consumers have taken notice.
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Do Marketers Need a New Approach to Facebook?
ANA Magazine March 28, 2018Facebook has made changes to its algorithm that it says will make the user experience more rewarding, but what does that mean for advertisers?
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Cause a Scene
ANA Magazine March 16, 2018Guerrilla marketing is not novel, but in a digital age, it can have a big impact on a brand's ability to cut through the clutter.
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Developing a Rewarding Marketing Internship Program
ANA Magazine March 9, 2018Marketing is facing a talent crisis, and good internship programs are a crucial part of the solution. Here are tips from experts to help you build an outstanding program that benefits all parties.
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Renewing Connections with Older Consumers
ANA Magazine March 7, 2018How brands maintain connections with older consumers by focusing on interests rather than age.
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Bringing Storytelling to Life
ANA Magazine March 2, 2018Branded animation advertising is on the rise as a means to cut through the clutter and break down complicated subjects in a fun, entertaining way.
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What Marketers Need to Know to Prepare for the GDPR
ANA Magazine February 23, 2018The May 2018 deadline to comply with the GDPR is looming over marketers, yet a majority are not prepared. Here's what marketers need to know in order to get ready.
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The Lasting Value of Ephemeral Content
ANA Magazine February 21, 2018How brands like Daniel Wellington, Playbill, and Gatorade use Instagram Stories and Snapchat to build brand equity through ephemeral content.
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Samples to Sales
ANA Magazine February 16, 2018Product sampling is getting smarter, more personal, and measurable. Here are five crucial rules to master sampling in a digital age.
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3MS Is Making Good Progress on Good Impressions
ANA Magazine February 9, 2018Launched in 2011, the measurement initiative 3MS is making progress toward rolling out a unified cross-measurement standard for digital media.
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The Highs and Lows of Influencer Marketing and User-Generated Content
ANA Magazine January 17, 2018User-generated content can be an enticing piece of fruit, but brands should know the rules before they help themselves. Here are some dos and don’ts for incorporating user-generated content and influencer marketing into brand communications.
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For Nonprofits, Storytelling Is Key to Standing Out
ANA Magazine December 20, 2017How St. Jude, DoSomething.org, and other nonprofits use storytelling to humanize their causes and effectively compete against larger brands for consumer attention.
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Connecting with Today’s Distracted Commuters
ANA Magazine December 13, 2017Whether it’s radio, display, mobile, or OOH, here’s how brands like Dunkin’ Donuts are connecting with commuters.
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OOH Comes of Age
ANA Magazine December 8, 2017Demand for digital out-of-home advertising is increasing. For brands willing to invest and experiment, the opportunities are boundless.
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Winning by a Nose
ANA Magazine November 22, 2017As brands look to make the customer experience in physical locations something that can't be duplicated online, they are increasingly developing scent marketing programs to appeal to the powerfully influential sense of smell.
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Using Sound to Rise Above the Noise
ANA Magazine November 8, 2017The proliferation of voice-enabled assistants and other technologies have companies reconsidering how they use sound and music to define and reinforce brand identity.
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