Editor's Picks for ANA Magazine

On the verge of a potentially game-changing merger, Aetna CMO David Edelman leads a marketing transformation.

From Domino’s to National Geographic, how innovative brands are using unusual tactics to grab consumer attention.

While some companies are shelving the heritage value of their brands, others, including Upfield, Ford, Hunter Douglas, Benjamin Moore, and Hormel, are capitalizing on the intergenerational equity of products and brands to retain existing customers and attract new ones.

It’s been two years since the ANA’s blockbuster report on media transparency sparked a firestorm in the industry. A new report from McKinsey looks at where things stand today.

How Visa, Coca-Cola, Hyundai, and others are making the most of their FIFA World Cup sponsorships.

Companies like MassMutual and Kia Motors America are increasingly relying on solid data analysis to help the C-suite wrap its arms around social media.

The rising popularity of GIFs in online conversations is creating an opportunity for brands to slip into consumers’ conversations. Here’s what marketers need to know.

Search engine optimization has become a far broader challenge than improving Google ranking. Brands must also take into account other search vehicles, including audio-centric technologies.

Fast paced and strongly positioned, political marketing can teach a lot to corporate brands.

What marketers need to know about copyrights, rights to publicity, and other common social media legal pitfalls.

With a population of 11.5 million, African-American millennials comprise 14 percent of the total millennial population in the U.S. and 25 percent of the total black population, according to Nielsen. Brands would be wise to open their arms to this important market.

A new movement is driving industry change on sexual harassment, discrimination, and inequality in the workplace.

Creating a social organization is critical for a brand in the digital world. Here's how Dell and Coldwell Banker are going about it successfully, and the challenges that still exist.

Five things marketers can do to produce a better creative brief.

Excited by the prospect of something truly new and innovative, brands and agencies have jumped on the live video streaming bandwagon — and consumers have taken notice.

Facebook has made changes to its algorithm that it says will make the user experience more rewarding, but what does that mean for advertisers?

Guerrilla marketing is not novel, but in a digital age, it can have a big impact on a brand's ability to cut through the clutter.

Marketing is facing a talent crisis, and good internship programs are a crucial part of the solution. Here are tips from experts to help you build an outstanding program that benefits all parties.

How brands maintain connections with older consumers by focusing on interests rather than age.

Branded animation advertising is on the rise as a means to cut through the clutter and break down complicated subjects in a fun, entertaining way.