Editor's Picks for ANA Magazine

User-generated content can be an enticing piece of fruit, but brands should know the rules before they help themselves. Here are some dos and don’ts for incorporating user-generated content and influencer marketing into brand communications.

How St. Jude, DoSomething.org, and other nonprofits use storytelling to humanize their causes and effectively compete against larger brands for consumer attention.

Whether it’s radio, display, mobile, or OOH, here’s how brands like Dunkin’ Donuts are connecting with commuters.

Demand for digital out-of-home advertising is increasing. For brands willing to invest and experiment, the opportunities are boundless.

As brands look to make the customer experience in physical locations something that can't be duplicated online, they are increasingly developing scent marketing programs to appeal to the powerfully influential sense of smell.

The proliferation of voice-enabled assistants and other technologies have companies reconsidering how they use sound and music to define and reinforce brand identity.

For brands looking to connect with gen Z, experiential marketing on or near college campuses is worth the investment.

A recent ANA report confirms issues with transparency are common in the media production process; here are the key findings, and what marketers can do to protect their dollars.

Social media is a powerful tool for amplifying experiential marketing before, during, and after an execution.

Emojis are popular in text messages and on social media, but it’s important for brands to know how to use them — and when not to. Here are five fundamentals for using emojis in marketing communications.

Following Publicis Groupe’s decision not to enter any advertising awards shows next year, marketing leaders weigh in on the true value of industry awards to the brand and agency.

New technologies based on large-scale data analysis and artificial intelligence can anticipate consumer behavior and serve personalized messages to individuals at a rate beyond human capability. Here’s how cognitive marketing could revolutionize advertising.

People process visual information a remarkable 60,000 times faster than text. With that in mind, here are five ways to tap the power of visual communications to deliver a unique and memorable marketing message.

What marketers need to know this week: the ad industry’s talent crisis is reaching a tipping point, CMOs have a new playbook for growth, how Google is making amends for fake traffic, and more.

Clever brand extension deals are helping marketers reach across aisles and departments to find new customers in unlikely places.

What marketers need to know this week: advertising trade groups aren't sold on Apple's anti-tracking settings, marketers are buying in to martech, digital ad marketing to children is on the rise, and more.

How companies like GE, Siemens, and Kimberly-Clark use marketing to entice top-tier job candidates.

Eighty percent of B-to-B companies spend less than 30 percent of their time and budget on customer retention, a survey found. And that's a big problem.

There are large socio-economic differences between younger and older millennials — and marketers would be wise to take note.

The proliferation of marketing technology vendors and solutions has led many companies to take a best-of-breed approach.