Editor's Picks for ANA Magazine

  • Walking the Talk

    ANA Magazine   November 14, 2018  

    Having a brand purpose is not just a nice-to-have — it's a business imperative in today's competitive marketplace. Senior marketers weigh in on how to overcome five of the biggest challenges to bringing purpose to life.

  • Influencer Marketing's Wake-Up Call

    ANA Magazine   October 24, 2018  

    Thanks to a lack of industry standards, influencer marketing fraud is now a $100 million problem. Brands and agencies are tackling transparency and measurement issues to boost the popular marketing practice.

  • Reimagining the In-Store Customer Experience

    ANA Magazine   October 10, 2018  

    Today's volatile, evolving retail landscape has led many venerable brands to find new ways to draw customers into the store and keep them coming back. In fact, today's on-demand economy has reset what "normal" looks like at brick-and-mortar outlets.

  • Right on Target

    ANA Magazine   September 26, 2018  

    Location-targeted mobile advertising is projected to more than double over the next four years, to almost $39 billion. Is it time to jump on the bandwagon?

  • Quick Bits for the Week of September 24, 2018

    ANA Magazine   September 24, 2018  

    What marketers need to know this week: Mayochup is coming, 40 percent of clients don't trust their agencies, and more.

  • CX Marks the Spot

    ANA Magazine   September 14, 2018  

    Brands must invest in marketing technology to meet growing demands for positive customer experience.

  • Don't Stop the Presses

    ANA Magazine   September 5, 2018  

    As digital marketing takes over, these brands are proving that print is still a crucial component to their marketing through innovative storytelling.

  • Surf’s Up for Content Marketing

    ANA Magazine   August 31, 2018  

    While content marketing has become a standard way to engage consumers, some marketers are elevating the approach to create something more: an authentic community that revolves around the brand. Here’s how the World Surf League uses content to connect with surfing fans.

  • The CMO of the Future

    ANA Magazine   August 22, 2018  

    As marketing evolves, the role of the chief marketing officer will become even more challenging — and even more important and influential — than ever before. Eight CMOs weigh in on what it will take to succeed in the years ahead.

  • Quick Bits for the Week of August 20, 2018

    ANA Magazine   August 20, 2018  

    What marketers need to know this week: Olay's #FaceAnything highlights fearless women, ad spending on connected TV is on the rise, and three other pieces of marketing news.

  • A Question on the 2020 U.S. Census Raises Issues for Marketers

    ANA Magazine   August 15, 2018  

    A question regarding citizenship being added to the 2020 U.S. census could have major implications for marketers.

  • Integration Over Interruption

    ANA Magazine   August 8, 2018  

    New research from PQ Media revealed that the U.S. product placement market will top more than $10 billion in 2018. Here's why brand integrations into TV shows are booming in an age of shifting viewing behavior.

  • The Change Agent

    ANA Magazine   July 27, 2018  

    On the verge of a potentially game-changing merger, Aetna CMO David Edelman leads a marketing transformation.

  • Marketing Outside the Box

    ANA Magazine   July 25, 2018  

    From Domino’s to National Geographic, how innovative brands are using unusual tactics to grab consumer attention.

  • The Viability of Heritage Marketing

    ANA Magazine   July 13, 2018  

    While some companies are shelving the heritage value of their brands, others, including Upfield, Ford, Hunter Douglas, Benjamin Moore, and Hormel, are capitalizing on the intergenerational equity of products and brands to retain existing customers and attract new ones.

  • Transparency 2.0

    ANA Magazine   July 6, 2018  

    It’s been two years since the ANA’s blockbuster report on media transparency sparked a firestorm in the industry. A new report from McKinsey looks at where things stand today.

  • For Brands Advertising in the World Cup, It’s Game On

    ANA Magazine   June 20, 2018  

    How Visa, Coca-Cola, Hyundai, and others are making the most of their FIFA World Cup sponsorships.

  • Trust Your Intelligence

    ANA Magazine   June 8, 2018  

    Companies like MassMutual and Kia Motors America are increasingly relying on solid data analysis to help the C-suite wrap its arms around social media.

  • A GIF Is Worth a Thousand Words

    ANA Magazine   May 30, 2018  

    The rising popularity of GIFs in online conversations is creating an opportunity for brands to slip into consumers’ conversations. Here’s what marketers need to know.

  • Step Up SEO

    ANA Magazine   May 23, 2018  

    Search engine optimization has become a far broader challenge than improving Google ranking. Brands must also take into account other search vehicles, including audio-centric technologies.