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  • State Farm Announces New Season of 'Gamerhood'

     Marketing News   July 9, 2026  

    State Farm is launching a fifth season of its branded gaming reality show, Gamerhood, on Twitch and YouTube. The move reflects a growing trend of brands creating original programming — or co-marketing with streaming platforms — that could reshape how companies build audience loyalty.

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  • Werther's Tunes Up Its Marketing Efforts with New Ad Campaign

     Marketing News   July 8, 2026  

    Werther's Original is launching a new music subgenre, Soft Caramel Rock, and a retro sweepstakes to celebrate its soft caramels. The campaign taps nostalgia marketing and may signal a broader shift in how candy brands connect with consumers.

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  • New Febreze Ad Campaign Turns Soccer's Odor Problem into a Marketing Opportunity

     Marketing News   July 7, 2026  

    Febreze launches "Can't Wash This," targeting soccer's odor problem as Major League Soccer eyes 47 million new fans from the FIFA World Cup 2026. The Procter & Gamble brand's partnership with Trevor Noah and four MLS clubs could reframe how consumer brands tap into surging U.S. soccer culture.

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  • Report: AI in Advertising Market Set to Grow to $14.1 Billion This Year

     Marketing News   July 6, 2026  

    The artificial intelligence advertising market is projected to reach $14.12 billion in 2026, up from $11.17 billion in 2025. A new ResearchAndMarkets.com report finds programmatic advertising and personalization are driving growth that could push the market to $36.34 billion by 2030.

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  • Sports Marketing Beyond the Field

     Trends and Technology   July 6, 2026  

    Fan engagement is moving off the field as brands chase audiences through social media, docuseries, and multiyear athlete deals. Shifting sports consumption habits may be reshaping how marketers reach — and retain — younger and female fans.

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  • Mike's Hot Honey Partners with The Roots' Tariq Trotter for New Marketing Effort

     Marketing News   July 2, 2026  

    Mike's Hot Honey debuts a short film starring Tariq "Black Thought" Trotter of The Roots as the centerpiece of a nationwide campaign. The effort shifts from awareness to ambassador recruitment, inviting fans to join a commission-based community that could reshape how the brand drives sales.

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  • Dove Partners with 'Legally Blonde' Prequel Series to Celebrate Pink Beauty Bar

     Marketing News   July 1, 2026  

    Dove is partnering with the Prime Video series "Elle," the "Legally Blonde" prequel, to weave its Pink Beauty Bar into the show's 1990s storyline. The deal — spanning in-show integrations, creator collaborations, and a live experience — reflects a growing trend of brands embedding into TV narratives.

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  • New Bain Report: Luxury Market Takes on New Meaning

     Marketing News   June 30, 2026  

    Global luxury spending hits $1.65 trillion U.S. dollars as artificial intelligence, secondhand shopping, and experiences reshape how consumers engage with the market. Brands may need to rethink relevance as meaning — not product — increasingly drives luxury purchasing decisions.

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  • Reddit Debuts New Campaign Celebrating Human Connection

     Marketing News   June 29, 2026  

    Reddit launches "People Are The Best," a new campaign celebrating authentic human conversation amid the rise of artificial intelligence and chatbots. The campaign, developed by Mischief, may signal a broader industry shift toward brands championing real connection over digital noise.

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  • Marketers Learn to Navigate a Rapidly Changing Digital Terrain

     Trends and Technology   June 29, 2026  

    Creator budgets are surging and AI is reshaping how brands reach audiences, putting digital strategy under pressure. Marketers may need to rethink platform relationships and brand clarity to stay competitive.

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  • Marketing News Quiz for June 2026

     Marketing News Quiz   June 26, 2026  

    In this month's marketing news quiz: a media spending survey from Gartner, a new brand campaign from Indeed, a federal privacy proposal regarding consumer data, and more.

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  • Bill Proposes Federal Agency to Focus on AI

     Marketing News   June 26, 2026  

    A new House bill proposes a federal department dedicated to AI oversight, as bipartisan legislation and a White House executive order signal accelerating regulatory momentum. Marketers tracking AI governance, NIL sponsorship, and state privacy compliance may face significant new rules ahead.

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  • TikTok Debuts New Agentic AI Tools for Marketers

     Marketing News   June 25, 2026  

    TikTok unveils Symphony Agent at Cannes Lions 2026, bringing agentic artificial intelligence to ad creation, creator discovery, and content scaling. The tools may reshape how brands engage with the platform's more than 1 billion users.

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  • How AI Turns Data into Smarter Marketing Decisions

     Partner Content   June 25, 2026  

    Artificial intelligence is reshaping direct mail from a broad-reach channel into a precision targeting tool within omnichannel strategy. Marketers who pair predictive analytics with clean, enriched data may unlock measurable results across both digital and physical channels.

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  • Omnicom Media and Disney Advertising Launch CTV Advertising Solution

     Marketing News   June 24, 2026  

    Omnicom Media and Disney Advertising unveil a connected TV (CTV) platform that sequences ads across streaming, live sports, and on-demand content. The tool, powered by Innovid and Acxiom, could reshape how brands manage frequency and narrative across digital video.

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  • National Basketball Players Association Rolls Out NIL Platform

     Marketing News   June 23, 2026  

    The National Basketball Players Association launches PLYRS UNTD, a collective NIL venture giving more than 500 NBA players direct stakes in licensing, content, and brand partnerships. The move signals a broader shift in how athletes are claiming ownership — and what that could mean for sports marketers.

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  • New Polaroid Ad Campaign Pictures the Joys of Analog

     Marketing News   June 22, 2026  

    Polaroid launches "The Best of Summer Is Analog," a campaign tied to its new Go Generation 3 camera that challenges digital overreliance through bold outdoor ads. The effort — spanning Coney Island to London — may signal a growing brand opportunity in marketing analog experiences to screen-fatigued consumers.

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  • Brands Turn Inclusivity into Business Performance

     Trends and Technology   June 22, 2026  

    Inclusive marketing is proving its business case, with new research showing it may generate three to five times higher short-term sales lift than non-inclusive advertising. Mattel, Dove, and Nissan show how embedding representation into strategy — not just creative — could reshape brand performance.

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  • Coach Looks to Redefine Luxury for Gen Z with New Brand Platform

     Marketing News   June 18, 2026  

    Coach launches &Coach, a new brand platform repositioning luxury products as tools for self-expression rather than status symbols. The move targets gen Z, a generation that may reshape how brands build cultural relevance through co-creation and social media.

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  • New WPP Forecast: Global Ad Revenue to Grow to $1.3 Trillion

     Marketing News   June 17, 2026  

    Global ad revenue is on pace to hit $1.3 trillion in 2026, according to a new WPP Media forecast — its highest share of GDP since 1999. Artificial intelligence (AI) investment and Asia-based advertiser expansion may be reshaping where and how growth is distributed across channels.

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