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  • New Febreze Ad Campaign Turns Soccer's Odor Problem into a Marketing Opportunity

     Marketing News   July 7, 2026  

    Febreze launches "Can't Wash This," targeting soccer's odor problem as Major League Soccer eyes 47 million new fans from the FIFA World Cup 2026. The Procter & Gamble brand's partnership with Trevor Noah and four MLS clubs could reframe how consumer brands tap into surging U.S. soccer culture.

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  • Rethinking Trust, Attention, and Outcomes in Local Marketing

     Leading Edge   July 3, 2026  

    A YMCA of Metropolitan Dallas campaign on premium connected TV delivered a 300 percent return on ad spend, raising questions about how context shapes consumer trust and action. The results may signal a broader shift in how local marketers evaluate streaming as a performance channel.

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  • Mike's Hot Honey Partners with The Roots' Tariq Trotter for New Marketing Effort

     Marketing News   July 2, 2026  

    Mike's Hot Honey debuts a short film starring Tariq "Black Thought" Trotter of The Roots as the centerpiece of a nationwide campaign. The effort shifts from awareness to ambassador recruitment, inviting fans to join a commission-based community that could reshape how the brand drives sales.

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  • New Bain Report: Luxury Market Takes on New Meaning

     Marketing News   June 30, 2026  

    Global luxury spending hits $1.65 trillion U.S. dollars as artificial intelligence, secondhand shopping, and experiences reshape how consumers engage with the market. Brands may need to rethink relevance as meaning — not product — increasingly drives luxury purchasing decisions.

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  • Julia Huang of Intertrend on How to Win More than the Moment with Marketing

     Pulse   June 30, 2026  

    Julia Huang, founder of and CEO at Intertrend, shares what separates good marketing from truly exceptional work as a 2026 ANA Multicultural and Inclusive Marketing Excellence Awards Grand Jury member. Her perspective on cultural speed, AI's limits, and the cost of forgettable work may reshape how teams approach this year's submissions.

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  • Reddit Debuts New Campaign Celebrating Human Connection

     Marketing News   June 29, 2026  

    Reddit launches "People Are The Best," a new campaign celebrating authentic human conversation amid the rise of artificial intelligence and chatbots. The campaign, developed by Mischief, may signal a broader industry shift toward brands championing real connection over digital noise.

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  • Evolution Over Revolution: Why the Strongest Brands Are Rejecting Reinvention

     Leading Edge   June 29, 2026  

    Brand evolution is overtaking reinvention as leading brands prioritize equity, clarity, and stability, according to Fratzke's 2026 Brand Strategy Playbook. Survey data shows marketers favor research, storytelling, and strategy over sweeping rebrands that could dilute trust.

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  • Marketing News Quiz for June 2026

     Marketing News Quiz   June 26, 2026  

    In this month's marketing news quiz: a media spending survey from Gartner, a new brand campaign from Indeed, a federal privacy proposal regarding consumer data, and more.

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  • Anibal Casso of Ogilvy on the Importance of Human Truth in Marketing

     Pulse   June 26, 2026  

    Anibal Casso, chief strategic officer at Ogilvy North America, shares what separates exceptional multicultural work from work that merely gets the surface right. His perspective as a 2026 ANA Multicultural and Inclusive Marketing Awards Grand Jury member may reshape how teams approach insight, risk, and cultural fluency.

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  • Keeping the Brand-Agency Spark Alive: Whirlpool's In-House Story

     Event Recaps   June 25, 2026  

    Whirlpool's in-house studio, WoW Studios, is rewriting how internal creative teams earn bold mandates — from immersive trade show environments to a Big Boi sweepstakes that drove measurable market share gains. The studio's "anti-manual" approach may signal a broader shift in what proximity to a brand could make possible.

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  • How Taylor Morrison's CMO Revived the Brand by Bringing Everything In-House

     Event Recaps   June 25, 2026  

    Taylor Morrison CMO Stephanie McCarty turned a two-person marketing team into a full in-house agency over seven years. Her approach may redefine how home builders and marketers of all kinds think about brand as a business asset.

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  • A Legacy Brand, Reimagined for the Member: An In-House Team's Journey

     Event Recaps   June 25, 2026  

    A 93-year-old health insurer confronts uncomfortable truths to rebuild its brand around the individual member. The Blue Cross and Blue Shield of North Carolina approach to accessibility, skepticism, and in-house partnership may reshape how legacy brands modernize.

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  • Chris Crawford of Elite Media on What Marketing Drives Real, Sustainable Growth

     Pulse   June 24, 2026  

    Chris Crawford, founder of and CEO at Elite Media, shares what separates exceptional multicultural marketing from work that merely acknowledges culture. As a 2026 ANA Multicultural and Inclusive Marketing Awards Grand Jury member, Crawford reveals what sustainable growth, real insight, and creative accountability look like in winning submissions.

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  • Authenticity Is the New Advantage in Award-Winning Work

     Leading Edge   June 24, 2026  

    A marketing awards judge shares what separates good entries from category leaders — connecting insight to business impact, proving ROAS, using precision with purpose, and prioritizing authenticity, equity, and scalable strategy over stunts.

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  • New Polaroid Ad Campaign Pictures the Joys of Analog

     Marketing News   June 22, 2026  

    Polaroid launches "The Best of Summer Is Analog," a campaign tied to its new Go Generation 3 camera that challenges digital overreliance through bold outdoor ads. The effort — spanning Coney Island to London — may signal a growing brand opportunity in marketing analog experiences to screen-fatigued consumers.

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  • Brands Turn Inclusivity into Business Performance

     Trends and Technology   June 22, 2026  

    Inclusive marketing is proving its business case, with new research showing it may generate three to five times higher short-term sales lift than non-inclusive advertising. Mattel, Dove, and Nissan show how embedding representation into strategy — not just creative — could reshape brand performance.

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  • Coach Looks to Redefine Luxury for Gen Z with New Brand Platform

     Marketing News   June 18, 2026  

    Coach launches &Coach, a new brand platform repositioning luxury products as tools for self-expression rather than status symbols. The move targets gen Z, a generation that may reshape how brands build cultural relevance through co-creation and social media.

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  • How Saatva Used Math to Settle the Brand Versus Performance Marketing Debate

     Event Recaps   June 18, 2026  

    Saatva CMO Joe McCambley used a predictive R-squared model to connect TV impressions to branded search and market share growth. The framework could reshape how marketers justify upper-funnel spending to finance teams.

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  • Healthcare Marketing's New Rx: 5 Strategies to Build Trust and Drive Growth

     Leading Edge   June 12, 2026  

    Trust is becoming the defining constraint on growth in healthcare marketing, and brands are rethinking how they earn it. Five strategies — from zero-party data to experiential campaigns — show how marketers may build lasting consumer relationships.

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  • Rewriting the Auto Marketing Playbook

     Leading Edge   June 10, 2026  

    Nissan, Honda, and Ram are rewriting how auto brands connect with buyers as AI reshapes media planning and discovery. New data strategies and cultural marketing approaches may determine which automakers gain lasting consumer loyalty.

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