Keeping the Brand-Agency Spark Alive: Whirlpool's In-House Story
WoW Studios turned deep brand proximity into a license to break the rules
Whirlpool's in-house studio, WoW Studios, is rewriting how internal creative teams earn bold mandates — from immersive trade show environments to a Big Boi sweepstakes that drove measurable market share gains. The studio's "anti-manual" approach may signal a broader shift in what proximity to a brand could make possible.
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