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  • New Febreze Ad Campaign Turns Soccer's Odor Problem into a Marketing Opportunity

     Marketing News   July 7, 2026  

    Febreze launches "Can't Wash This," targeting soccer's odor problem as Major League Soccer eyes 47 million new fans from the FIFA World Cup 2026. The Procter & Gamble brand's partnership with Trevor Noah and four MLS clubs could reframe how consumer brands tap into surging U.S. soccer culture.

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  • Rethinking Trust, Attention, and Outcomes in Local Marketing

     Leading Edge   July 3, 2026  

    A YMCA of Metropolitan Dallas campaign on premium connected TV delivered a 300 percent return on ad spend, raising questions about how context shapes consumer trust and action. The results may signal a broader shift in how local marketers evaluate streaming as a performance channel.

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  • Dove Partners with 'Legally Blonde' Prequel Series to Celebrate Pink Beauty Bar

     Marketing News   July 1, 2026  

    Dove is partnering with the Prime Video series "Elle," the "Legally Blonde" prequel, to weave its Pink Beauty Bar into the show's 1990s storyline. The deal — spanning in-show integrations, creator collaborations, and a live experience — reflects a growing trend of brands embedding into TV narratives.

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  • Reddit Debuts New Campaign Celebrating Human Connection

     Marketing News   June 29, 2026  

    Reddit launches "People Are The Best," a new campaign celebrating authentic human conversation amid the rise of artificial intelligence and chatbots. The campaign, developed by Mischief, may signal a broader industry shift toward brands championing real connection over digital noise.

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  • Marketers Learn to Navigate a Rapidly Changing Digital Terrain

     Trends and Technology   June 29, 2026  

    Creator budgets are surging and AI is reshaping how brands reach audiences, putting digital strategy under pressure. Marketers may need to rethink platform relationships and brand clarity to stay competitive.

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  • Marketing News Quiz for June 2026

     Marketing News Quiz   June 26, 2026  

    In this month's marketing news quiz: a media spending survey from Gartner, a new brand campaign from Indeed, a federal privacy proposal regarding consumer data, and more.

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  • How AI Turns Data into Smarter Marketing Decisions

     Partner Content   June 25, 2026  

    Artificial intelligence is reshaping direct mail from a broad-reach channel into a precision targeting tool within omnichannel strategy. Marketers who pair predictive analytics with clean, enriched data may unlock measurable results across both digital and physical channels.

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  • Omnicom Media and Disney Advertising Launch CTV Advertising Solution

     Marketing News   June 24, 2026  

    Omnicom Media and Disney Advertising unveil a connected TV (CTV) platform that sequences ads across streaming, live sports, and on-demand content. The tool, powered by Innovid and Acxiom, could reshape how brands manage frequency and narrative across digital video.

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  • New Polaroid Ad Campaign Pictures the Joys of Analog

     Marketing News   June 22, 2026  

    Polaroid launches "The Best of Summer Is Analog," a campaign tied to its new Go Generation 3 camera that challenges digital overreliance through bold outdoor ads. The effort — spanning Coney Island to London — may signal a growing brand opportunity in marketing analog experiences to screen-fatigued consumers.

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  • How Saatva Used Math to Settle the Brand Versus Performance Marketing Debate

     Event Recaps   June 18, 2026  

    Saatva CMO Joe McCambley used a predictive R-squared model to connect TV impressions to branded search and market share growth. The framework could reshape how marketers justify upper-funnel spending to finance teams.

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  • Fox Bets Big on Streaming With $22 Billion Roku Deal

     Marketing News   June 16, 2026  

    Fox Corp. agrees to acquire Roku in a $22 billion deal, combining live sports rights with a connected TV platform reaching more than 100 million households. The merger could reshape streaming's competitive landscape — and raise questions about whether content-platform deals deliver for shareholders.

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  • The Car: Media's Last High-Attention Environment at Scale

     Partner Content   June 16, 2026  

    AM/FM radio commands 84 percent of ad-supported in-car listening time, making the car a rare high-attention media environment at scale. New connected car data and in-dash visuals may be reshaping how marketers measure and act on that captive audience.

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  • USPS Recasts Address Data as an AI-Era Growth Engine

     Event Recaps   June 11, 2026  

    USPS is recasting its postal network as a first-party geospatial data asset that may sharpen artificial intelligence-driven targeting and logistics planning. Eddie Alvarran shows how occupancy and mobility signals connect to CRM systems and direct mail at scale.

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  • Bonus Episode: How Brands Are Activating Around the World Cup, with StackAdapt's Greg Joseph

     On Scope   June 4, 2026  

    The 2026 FIFA World Cup may be the most complex omnichannel activation opportunity in a generation. Greg Joseph of StackAdapt joins the On Scope podcast to explore how programmatic precision and connected storytelling could help brands move beyond broadcast and meet consumers across every leg of the journey.

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  • From Dull to Distinctive: What Every Marketer Can Learn from the Categories That Get Emotion Right

     Knowledge Partners   June 2, 2026  

    More than 50 percent of ads generate zero emotional response, and System1's new research reveals which categories get feeling right — and why. The findings could reshape how B2B and B2C marketers approach creative strategy.

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  • Can the U.S. 250th Anniversary Be More Than a Moment in Time for Brands?

     Trends and Technology   June 1, 2026  

    Ancestry, Colgate-Palmolive, and The Hartford are using the U.S. semiquincentennial not as a one-time stunt but as a springboard for long-term brand strategy. How brands tie heritage to future relevance may determine which ones earn lasting consumer loyalty.

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  • Nonprofits Rethink Growth Across Social Media, Fundraising, and Compliance

     Event Recaps   May 31, 2026  

    Nonprofit marketers are rethinking growth as influencer marketing, donor integration, and federal compliance reshape the sector. Shifting regulations and new fundraising models could fundamentally alter how organizations build audiences and sustain revenue.

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  • Etsy's New Ad Campaign Celebrates 'Being Human'

     Marketing News   May 27, 2026  

    Etsy launches "Celebrate Being Human," a new brand campaign spotlighting life's most meaningful moments as automation and artificial intelligence reshape daily life.

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  • Why Advertising During the FIFA World Cup Could Be a Net-Net for Brands

     Trends and Technology   May 25, 2026  

    The FIFA World Cup 2026 is drawing brands like The Coca-Cola Co. and The Home Depot into expansive, full-funnel campaigns targeting a projected global audience of 6 billion. With soccer's U.S. popularity rising, the tournament signals the ways marketers approach multicultural and long-term fan engagement.

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  • How Can B2B Marketers Develop a More Effective Data Strategy?

     B2B   May 18, 2026  

    The rise in search investments comes as B2B buyers increasingly discover and evaluate content without engaging sales reps until late in the process. In such an environment, data becomes mission critical to understanding how decisions are shaped and where marketers can help enhance the buyer journey.

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