Search Results for All Content (access may be restricted)
Search returned: 4934 document(s).
-
Marketing News Quiz for April 27, 2024
Marketing News Quiz April 27, 2024In this week's marketing news quiz: Taylor Swift dominates Spotify, delays on Google's deprecation of cookies, the potential U.S. ban of TikTok grows more likely, and more.
view -
Marketers' Relationship with Social Media? It's Complicated
B2C April 26, 2024While damning, the widespread and growing accusations against social media companies have not been a deterrent for brand advertisers. In fact, they're boosting their spending on most of the major social channels, with beleaguered X as an exception.
view -
CTV Could Be a Game Changer for Struggling DTC Brands
Industry Insights April 25, 2024CTV will be a great channel for brands that understand the economics of performance marketing, fine-tuned targeting, and emerging ad mechanisms like shoppability. And DTC brands are known to excel in all three of these categories.
view -
Pathways to Transparent Media: Limitations of YouTube Target Frequency
Industry Insights April 24, 2024Campaign set up can be an undervalued element of digital advertising. In practice, it requires meticulous navigation of myriad options, each with a substantial but often under-explained impact on the campaign's success.
view -
From “The Park Bench” to Best in Show: Q&A with Aflac’s Jared Martin
Industry Insights April 24, 2024ANA sat down with Jared Martin, director of The Aflac Studio, as he prepares a behind-the-scenes look at “The Park Bench” at the 2024 ANA In-House Agency Conference, taking place from May 14-16 in Carlsbad, California. Here, Jared talks about the inspiration behind his team’s award-winning film, the importance of collaborating with external partners, and how to inspire creatives whether they are producing an animated film or more traditional marketing materials.
view -
Each Generation's Preferred Method of Receiving Offers, by the Numbers
Money Slides April 24, 2024Media and marketing agency Vericast shares data of the modes of communication through which generation Z, millennials, generation x, and baby boomers most prefer to receive offers.
view -
Tracking Linear TV and OTT’s eCPMs Over Time
Money Slides April 24, 2024Marketing solutions provide Guideline shares data on the changes in linear TV’s effective cost per one thousand impressions (eCPMs) between 2021 and 2023, comparing it to OTT.
view -
Influencer Marketing
ASK Answers April 24, 2024What is the state of influencer marketing, and how can I best leverage influencers?
view -
Text Marketing: Highly Regulated and Needs Permission
Ethics Issue Alerts April 23, 2024Consumers are likely to believe that the texts received are legitimate and from a trusted source. Unfortunately, consumers have been inundated with so-called unwanted “robocalls” and “robotexts” over many years.
view -
Marketing to Generation X
ASK Answers April 23, 2024Who is generation X, and how can my brand authentically connect with them?
view -
A Personal Touch
Knowledge Partners April 23, 2024The evolution of personalization over the last five years reflects a broader trend toward more sophisticated, adaptive, and user-centric strategies. With ongoing technological innovation, personalization is becoming increasingly sophisticated and essential for delivering standout customer experiences.
view -
Lysol’s Big Brand Activation Included Music
REGGIE Awards April 22, 2024In 2023, Lysol launched a new product unlike anything else in the air-care category: Lysol Air Sanitizer.
view -
Jackpot Jingle: Reinventing Radio to Attract a Younger Audience
REGGIE Awards April 22, 2024The Ohio Lottery is ranked sixth in the nation for sales, but with the current lottery-playing population aging, the organization had to look to younger audiences as a means of sustaining and enlarging the lottery’s audience.
view -
FedEx’s Appeal to B2B SMB
REGGIE Awards April 22, 2024FedEx Office had seen success with enterprise business owners, but to drive incremental revenue, they needed to attract a new segment: small and medium business owners (SMBs).
view -
How OREO Leveraged Milk Cartons to Drive Cookie Sales
REGGIE Awards April 22, 2024OREO needed to find a solution to increase traffic to its product and remind shoppers of the great taste of OREO would be the best way to reverse these brand and category declines.
view -
CreatorIQ: Creator Communities 2023
Knowledge Partners April 22, 2024CreatorIQ shares insights from its whitepaper exploring the relationship between creator exclusivity and earned media value (EMV), and how it varies from category to category.
view -
Marketing News Quiz for April 20, 2024
Marketing News Quiz April 20, 2024In this week's marketing news quiz: A quirky collaboration from Crocs and Pringles, high-tech solutions for influencers to connect with fans, a chocolate maker utilizing artificial intelligence, and more.
view -
Intel Highlights PCs’ Role in Joyful, Human Experiences
REGGIE Awards April 20, 2024PC sales surged during the pandemic, then plummeted 28 percent. To reverse this, the industry tried advanced tech specs to woo shoppers — but this just confused them. Intel changed the conversation to focus on real world experiences, showing shoppers that whatever their passions, Intel Core processors were there to support them.
view -
This AR Experience Let Fans Learn More About Bruce Lee and Chinese Culture
REGGIE Awards April 20, 2024To celebrate the season three premier of its Bruce Lee-inspired original series, <em>Warrior</em>, Max created a series of interactive murals that allowed viewers to enter an augmented reality experience and learn more about Chinese culture and the life of the late martial artist.
view -
True Authenticity: How Unilever Relied on Real People to Promote Its Multicultural Beauty Products
REGGIE Awards April 20, 2024In a time when brands are relying on influencers, Unilever enlisted regular people of diverse backgrounds to tell their stories of exclusion in the beauty space and promote the company’s many multicultural beauty products.
view