Powerful Email Marketing - Virtual | School of Marketing | ANA

Powerful Email Marketing - Virtual

Seats are limited and confirmation of attendance will be required in advance of the session.

In today’s world, effective email communication with your brands target market is made complicated by the endless ways to communicate. While often deprioritized, email marketing ought to be an important inbound tool for having conversations and effectively engaging with your target markets. Email marketing should be rooted in every part of an inbound strategy, and a great strategy will deliver a significant return on investment. Learn why email marketing is an important part of inbound and how to build an effective email marketing strategy for growth.

To provide value to your contacts, you need to understand their needs. We will discuss and learn how to create a contact management and segmentation strategy that's designed to help send valuable content in emails and create conversations that target markets will want to engage with.

When sending an effective email, you have a better chance of converting your leads into customers while providing true value to your audience. This will develop relationships, build trust, and continually delight your readers. We will discuss the key components of how to send the right email to the right person at the time and provide the most value to your contacts.

This workshop will detail email marketing best practices to ensure organizations understand how to setup and execute an email marketing campaigns that will deliver significant results in the short and long-term.

This is the first installment in the ANA’s full day “Mastering Email Marketing to Elevate Your Brand” workshop, in which participants are escorted through the expansive landscape of email marketing strategies. 

Target Audience
This virtual workshop is open for marketers at any level within an organization that develops and/or executes email marketing campaigns.

Download the full benefits here

  • Setting the Stage (15min)
  • Develop a Successful Email Marketing Strategy (15min)
  • Build Trust and Deliver Value to Your Email Audience (15min) 
  • High Performing Emails (30min)
  • Break (15min)
  • Successful Email Designs (45min)
  • A/B Testing and Analytics (30min)
  • Lead Nurturing (15min)
  • Closing (15min)


Start: Tuesday, August 20, 2024 at 2:00pm

End: Tuesday, August 20, 2024 at 5:00pm


Virtual Workshop (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Powerful Email Marketing - Virtual Client-Side Tier $0 Platinum Tier $0 Gold Tier $199 Silver Tier $299 Nonmember $399



Cord Silverstein

Founder and President, Advocacy Social

Cord Silverstein is an award-winning marketer, leader, coach and speaker with over 20 years of proven marketing expertise. He has worked on both sides of the aisle leading the marketing strategy and execution for Fortune 500 brands on the agency and client-side. Cord is president of Advocacy Social, a content marketing and social media agency that specializes in working with brands of all sizes to better identify, engage and empower their true brand advocates and most influential members delivering real and tangible ROI for his clients.

For more than 10 years, Cord has been speaking at conferences and at organizations to share his thoughts and industry best practices. Today, Cord splits his time between leading marketing campaigns and personalized corporate training. He has taught and taken part in over 100 certified marketing courses and corporate trainings with a focus of getting more done in less time and quickly adapting to change allowing marketing teams to work better, smarter and faster.

Cord’s diverse background allows him to teach a number of courses including Agile Marketing for Marketers, Social Media Marketing, Content Marketing, Generative AI, and specific leadership and creativity training. He is passionate about Agile Marketing having led the training and integration for more than 50 different organizations including his own company and the vast majority of his clients.

Some notable clients and employees Cord has worked with include Dell, Lenovo, Chrysler, Staples, MetLife, and GlaxoSmithKline. Cord is based in Raleigh, North Carolina and an active member of several boards and local community projects.