Committees
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Agency Relations Committee
Committee Descriptions December 31, 1969Helping to enhance and improve the client/agency relationship for the best business results. (Open to all client-side marketer members.)
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B2B Committee
Committee Descriptions December 31, 1969Focused on the unique challenges facing business-to-business marketers, including sales, target audiences, marketing communications strategies, agency management, the marketing/sales relationship, measurement, and ROI. (Open to all client-side marketer members.)
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B2B Committee, West Coast Chapter
Committee Descriptions December 31, 1969West Coast chapter of the B2B Committee, which meets in Los Angeles and San Francisco. (Open to all client-side marketer members.)
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Brand Management Committee
Committee Descriptions December 31, 1969For members who have a brand management role at their organizations to discuss such topics as brand strategy, new and emerging media platforms, and measurement. (Open to all client-side marketer members.)
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DE&I Forum
Committee Descriptions December 31, 1969A forum for members to be briefed on current DE&I thought leadership, learn from case studies presented by market leaders, and network and share best practices with peers. (Open to all client-side marketer members as well as Platinum and Gold-level solutions provider members.)
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Government Relations Committee
Committee Descriptions December 31, 1969Discussing federal and state legislative and regulatory proposals on a wide range of issues currently affecting advertisers and marketers. This committee meets in Washington, D.C. (Open to all client-side marketer and solutions provider members.)
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Legal Affairs Committee
Committee Descriptions December 31, 1969Seeking to address, discuss, and identify solutions to the myriad legal issues advertisers face that relate to advertising content and practices. (Open to all client-side marketer members.)
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Measurement & Accountability Committee
Committee Descriptions December 31, 1969An opportunity to foster a measurement community and drive measurement standards and research best practices. (Open to all client-side marketer members.)
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Media Committee
Committee Descriptions December 31, 1969Taking a holistic, channel-neutral approach to media with a focus on the media types of most interest to members. (Open to all client-side marketer members.)
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Multicultural Marketing & Diversity Committee
Committee Descriptions December 31, 1969Educating and informing members on key topics and issues relevant to today's multicultural marketers and diversity leaders. (Open to ANA client-side marketer members only.)
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Production Management Committee
Committee Descriptions December 31, 1969Helping members optimize their investments in advertising production and keeping them up-to-date on new technologies and resources. (Open to all client-side marketer members.)
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Regulatory Working Group
Committee Descriptions December 31, 1969Giving members the opportunity to provide input and direction on proposed rulemaking at both the federal and state levels. This committee meets in Washington, D.C. (Open to all client-side marketer and solutions provider members.)
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Sponsorship & Experiential Marketing Committee
Committee Descriptions December 31, 1969A forum for members responsible for sponsorships, corporate partnerships, and experiential marketing initiatives to share case studies and best practices and elevate each other's expertise. (Open to all client-side marketer members as well as Platinum and Gold-level solutions provider members.)
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Account-Based Marketing Committee
Committee DescriptionsHelping members demystify ABM by harnessing its power and potential to drive revenue growth for businesses. (Open to all client-side marketer members as well as Platinum and Gold-level solutions provider members.)
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