End-Of-Year Advertising Will Be Stronger Than Some Predict | Industry Insights | All MKC Content | ANA

End-Of-Year Advertising Will Be Stronger Than Some Predict

The end of the year is quickly approaching. In the advertising world, the changing of the calendar from September to October signals the beginning of a time-tested and frenzied period of heightened spending activity, during which advertisers and brands seek to capitalize on the looming holiday season.