Class Agendas
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3 Steps from Analytics to Answers - Virtual 1-Hr Micro
Class AgendasThis micro workshop equips marketers with a three-step framework to move from data to decisions. Participants learn how to define meaningful KPIs, connect metrics to the consumer journey, and choose the right analytics and visuals to clearly demonstrate marketing impact and improve performance.
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3 Steps to Actionable Insights - Virtual 1-Hr Micro
Class AgendasThis micro workshop teaches marketers a practical framework for turning data into actionable insights. Participants learn how to define insight challenges, uncover the human truths behind behavior, and translate those insights into more effective planning and execution.
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3 Steps to Effective Brand Strategy - Virtual 1-Hr Micro
Class AgendasThis micro workshop equips marketers with a proven framework to build effective brand strategy. Learn how to assess market context, define a distinct competitive position, and develop a clear brand promise that guides decisions and activation. Ideal for teams seeking sharper differentiation and stronger go-to-market impact.
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3 Steps to Implementing Agile in Your Marketing Organization - Virtual 1-Hr Micro
Class AgendasThis 60-minute micro-workshop introduces marketers to Agile principles and the Scrum framework. Participants learn how to apply Agile practices to improve team collaboration, execution speed, and marketing outcomes through hands-on exercises and real-world scenarios.
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3 Steps to Implementing Agile in Your Marketing Organization - Virtual 1-Hr Micro
Class AgendasThis 60-minute micro-workshop introduces marketers to Agile principles and the Scrum framework. Participants learn how to apply Agile practices to improve team collaboration, execution speed, and marketing outcomes through hands-on exercises and real-world scenarios.
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3 Steps to Implementing Generative AI in Your Marketing Organization - Virtual 1-Hr Micro
Class AgendasThis 60-minute workshop explores how to effectively leverage Generative AI in marketing to achieve ambitious goals without compromising results. Participants will learn key principles, best practices for various workflows, and the SCRIBE method for crafting effective AI prompts. Tailored for marketers at all levels, this hands-on session provides practical strategies to optimize marketing approaches, personalize campaigns, and maximize the potential of Generative AI tools.
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3 Steps to Implementing Generative AI in Your Marketing Organization - Virtual 1-Hr Micro
Class AgendasThis 60-minute workshop explores how to effectively leverage Generative AI in marketing to achieve ambitious goals without compromising results. Participants will learn key principles, best practices for various workflows, and the SCRIBE method for crafting effective AI prompts. Tailored for marketers at all levels, this hands-on session provides practical strategies to optimize marketing approaches, personalize campaigns, and maximize the potential of Generative AI tools.
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3 Steps to Improving Your Customer-Focused Integrated Campaigns - Virtual 1-Hr Micro
Class AgendasThis 60-minute micro-workshop helps marketers improve integrated campaigns by focusing on the customer decision journey. Participants learn to map journey stages, guide customers through the “messy middle,” and balance emotional and rational messaging to drive engagement and conversions.
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3 Steps to Improving Your Customer-Focused Integrated Campaigns - Virtual 1-Hr Micro
Class AgendasThis 60-minute micro-workshop helps marketers improve integrated campaigns by focusing on the customer decision journey. Participants learn to map journey stages, guide customers through the “messy middle,” and balance emotional and rational messaging to drive engagement and conversions.
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3 Steps to Lead with Confidence, Clarity, and Impact - Virtual 1-Hr Micro
Class AgendasThis 60-minute micro-workshop helps marketers improve integrated campaigns by focusing on the customer decision journey. Participants learn to map journey stages, guide customers through the “messy middle,” and balance emotional and rational messaging to drive engagement and conversions.
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3 Steps to Lead with Confidence, Clarity, and Impact - Virtual 1-Hr Micro
Class AgendasThis 60-minute micro-workshop helps marketers improve integrated campaigns by focusing on the customer decision journey. Participants learn to map journey stages, guide customers through the “messy middle,” and balance emotional and rational messaging to drive engagement and conversions.
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3 Steps to Leading Change with Purpose and Impact - Virtual 1-Hr Micro
Class AgendasLearn how to lead change successfully in this interactive micro-workshop. Discover 3 practical tools to help your team embrace change, drive business innovations, and achieve desired outcomes.
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3 Steps to Leading Change with Purpose and Impact - Virtual 1-Hr Micro
Class AgendasLearn how to lead change successfully in this interactive micro-workshop. Discover 3 practical tools to help your team embrace change, drive business innovations, and achieve desired outcomes.
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3 Steps to Marketing Planning Success - Virtual 1-Hr Micro
Class AgendasThis 60-minute micro-workshop guides marketers through three essential steps to planning success: understanding audience needs, building integrated strategies, and measuring impact. Participants gain practical tools and frameworks to elevate their marketing plans and drive business value.
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3 Steps to Marketing Planning Success - Virtual 1-Hr Micro
Class AgendasThis 60-minute micro-workshop guides marketers through three essential steps to planning success: understanding audience needs, building integrated strategies, and measuring impact. Participants gain practical tools and frameworks to elevate their marketing plans and drive business value.
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3 Steps to Marketing Planning Success - Virtual 1-Hr Micro
Class AgendasThis 60-minute micro-workshop guides marketers through three essential steps to planning success: understanding audience needs, building integrated strategies, and measuring impact. Participants gain practical tools and frameworks to elevate their marketing plans and drive business value.
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3 Steps to Next Level AI Prompting for Marketers - Virtual 1-Hr Micro
Class AgendasThis micro workshop helps marketers move beyond basic prompting with advanced techniques like meta-prompting and reverse prompting. Participants learn how to generate stronger outputs, reduce iteration time, and build reusable prompt frameworks for real-world marketing tasks—resulting in faster, more strategic, and more consistent AI-powered work.
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3 Steps to Proving the Value and Impact of Marketing - Virtual 1-Hr Micro
Class AgendasThis high-energy micro workshop teaches marketing leaders how to move beyond activity reporting and prove impact. Learn a three-step approach to measure what matters, connect metrics to business outcomes, and tell a compelling story that earns executive confidence.
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3 Steps to Proving the Value and Impact of Marketing - Virtual 1-Hr Micro
Class AgendasThis high-energy micro workshop teaches marketing leaders how to move beyond activity reporting and prove impact. Learn a three-step approach to measure what matters, connect metrics to business outcomes, and tell a compelling story that earns executive confidence.
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3 Steps to Unlocking Your Creative Potential - Virtual 1-Hr Micro
Class AgendasThis micro workshop helps Marketing Managers and Directors unlock creative potential with practical techniques to boost confidence, solve challenges, and generate actionable ideas for driving business success.
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