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  • Beyond Profit Podcast: A Discussion with ALSAC CMO Emily Callahan

    Blogs   December 7, 2020  

    Charged with elevating and protecting the St. Jude brand is Emily Callahan, CMO at ALSAC, the $1.7 billion fundraising and awareness foundation of St. Jude. She joins Ken Beaulieu, host of the Beyond Profit Podcast, to discuss ALSAC’s marketing operations, innovation, how purpose guides her 150-person team, collaborations with other organizations, and more.

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  • Champions of Growth Podcast: Creativity and Innovation through Brand Activation

    Blogs   December 7, 2020  

    With a focus on experiential marketing, hear how Nestle USA employs brand activation marketing strategies that drive business and brand growth through innovation, creativity, and experience. Jamey Sunshine, head of experiential marketing for the center of excellence at Nestle USA joins Gena Casciano, director of brand activation marketing at the ANA, for a candid discussion.

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  • Helping SMBs, the Evolution of Inclusive Marketing, and More

    Blogs   December 7, 2020  

    Each month, Andrew Eitelbach, senior editor for ANA Newsstand, rounds up can’t-miss content from the ANA’s four online publications: ANA magazine, B2B Marketer, Forward, and Greater Good.

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  • Apple CNAME Changes Mark Latest Challenge Confronting Digital Advertising

    Blogs   December 3, 2020  

    Over the past three years, a perfect storm of developments has forced our industry to operationalize several novel and evolving regulatory requirements, as well as adapt to brand new market realities that deviate sharply from the digital advertising status quo of the last decade.

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  • An Uncivil War

    Blogs   December 1, 2020  

    While the rubble and the dust generated by the last election have far from settled, there are some important implications that already can be discerned.

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  • The Digital Road to Recovery

    Blogs   December 1, 2020  

    As we recover from this extraordinary time, digital has now become the primary fabric for any kind of intimate relationship between brands and customers. This is forcing companies to undertake fundamental change in how they attract, entangle with, and keep customers.

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  • Giving Tuesday: Support a Charity and Be A Force for Good

    Blogs   November 30, 2020  

    Looking back over 2020, it has been an especially challenging time for nonprofit organizations, many of whom are on the front lines of the COVID-19 pandemic. From hospitals to food banks, our members know how much suffering continues and how much more work is needed to help our communities of need. You can help.

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  • Beyond Profit Podcast: A Discussion on Water Conservation with Mark-Hans Richer

    Blogs   November 23, 2020  

    In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu catches up with Mark-Hans Richer, chief marketing and innovation officer at Fortune Brands Plumbing Group, to discuss Moen’s commitment to water conservation, how business leaders can address pressing problems, and more.

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  • Insights from the ANA Multicultural Marketing & Diversity Conference

    Blogs   November 19, 2020  

    The ANA just held our Multicultural Marketing & Diversity Conference, presented by Pandora. Despite being virtual this year, the conference was filled with rich learning. Below are Bill Duggan’s takeaways for select sessions.

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  • The 15 Best Quotes From the 2020 ANA Masters of Marketing Week

    Blogs   November 18, 2020  

    In late October, the 2020 ANA Masters of Marketing Week was held with a bit of a different feel: This year’s version of the biggest event in marketing was entirely virtual. From the dozens of wonderful presentations, we have selected our 15 favorite quotes from the event.

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  • There’s Never Been a Better Time to Be Better

    Blogs   November 18, 2020  

    The most common theme from the recent ANA Masters of Marketing Week, “Force for Good. Force for Growth,” wasn’t about pivoting, doubling down, or even digital transformation. It was about empathy.

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  • ANA/AIMM Diversity Report Summed Up in 4 Charts

    Blogs   November 17, 2020  

    For the third consecutive year, the ANA and AIMM are releasing “A Diversity Report for the Advertising/Marketing Industry.” The ANA’s Bill Duggan shares his highlights.

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  • Being a Good Neighbor, Struggling to See Ahead, and More

    Blogs   November 11, 2020  

    Each month, Andrew Eitelbach, senior editor for ANA Newsstand, rounds up the latest can’t-miss content from the ANA’s four online publications. Here’s the Newsstand review for the month of October.

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  • Trust and Historic Television Viewership Equal Brand Sales

    Blogs   November 10, 2020  

    The valiant efforts to curtail the pandemic's spread by remaining at home has led to increased media consumption, including historic television viewership and unquestionable trust in local broadcast TV. The trust that comes with TV station viewership creates a unique opportunity for every brand.

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  • Top 10 List of News Items Relevant to Multicultural Marketing and Diversity in 2020

    Blogs   November 6, 2020  

    As we approach the 22nd annual ANA Multicultural Marketing & Diversity Conference, it’s a good time to step back and reflect on news from the past year that is relevant to multicultural marketing and diversity. Here’s ANA Group EVP Bill Duggan’s top ten list.

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  • Turning Agencies into Growth Agents

    Blogs   November 5, 2020  

    GROWTH. If there is one word that best describes the imperative nature of marketing and the priority shared by all CMOs in these unprecedented times, this is it. Growth has never been a greater priority than it is today.

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  • The Shifting Marketing Landscape: A Q&A With Nationwide’s Jim McCoy

    Blogs   November 4, 2020  

    This year’s Influencer Marketing and Activation Conference will be a virtual experience, bringing together leading marketers from across the industry for insightful case studies and in-depth discussions on hot-button issues and the latest trends. In advance of his presentation at this year’s conference, the ANA sat down with Jim McCoy, VP of sponsorships, meetings, and events at Nationwide, for a brief Q&A.

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  • Ad Industry Submits Comments to California AG on CCPA

    Blogs   October 29, 2020  

    Yesterday, the advertising industry’s leading associations submitted comments to the California Office of the Attorney General regarding their third set of proposed modifications to the California Consumer Privacy Act (CCPA).

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  • Outdated Client-Agency Agreements Pose Risks to Advertisers

    Blogs   October 27, 2020  

    If the contract between your organization and its advertising agency(s) has an effective date prior to January 1, 2017, you may be at risk. Not unlike fresh produce, dairy products, meat, medicine, or even beer, contract language is perishable.

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  • With Sports and Live Entertainment in Limbo, Brands Must Make Fans of Their Own

    Blogs   October 22, 2020  

    This fall’s unusual entertainment schedule means brands need to find new ways to create “fans” beyond likes or followers. Sports, music, and Hollywood have never been in such limbo: marketers can fill that void, not just by entertaining consumers with social content, but also by offering them additional value during this pandemic.

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